Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we talk to are actively redesigning all of or part of their sites and all of them are taking viewability into account," said Jonah Goodhart, CEO of analytics firm Moat, which measures viewability and advises publishers and marketers.The term "viewability" refers to whether people visiting a web or mobile site, or watching a digital video, can actually see an ad. It's the latest watchword in advertising and digital publishing, and much like native advertising in early 2014, marketers are clamoring for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-09 00:00:00 UTC ]
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The Internet retailer's complete collection of Prime Lending Library books for Kindle devices is online and accessible from any Web browser. Continue reading at PC World
[ PC World | 2011-11-06 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 13/10/2011 - 15:15 Yet more rights deals announced at Frankfurt Book Fair today, including Piatkus' foreign rights team is having a runaway success with début novel The Guilty One by Lisa Ballantynewhich they are likening to Nicci French and... Continue reading at The Bookseller
[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 12/10/2011 - 14:00 A flurry of rights deals have been announced at Frankfurt Book Fair, including a memoir by BBC Radio 2 DJ Jeremy Vine and the history of Britain told through postal stamps. Michael Joseph has acquired world English-language... Continue reading at The Bookseller
[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews
[ Betanews | 2011-09-22 00:00:00 UTC ]
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It appears social media is no longer a trend among internet users, but a convention. In a new report from Nielsen, social media behavior among Americans is tracked, demonstrating how much pull social media actually has among web surfers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-16 00:00:00 UTC ]
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Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way thats similar to how branded ad campaigns are measured on television. Online... Continue reading at AdWeek
[ AdWeek | 2011-08-10 00:00:00 UTC ]
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Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD
[ AllThingsD | 2011-07-19 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 09:14 The digital wing of the company responsible for Wallace and Gromit is to redesign and relaunch Walker Books' website. The site is due to go live in early 2012 after a revamp by Aardman Digital. Among the features, Walker Books... Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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GigaOM, a media company targeting the tech space, has secured a $6 million round of funding led by Reed Elsevier's investment group Reed Elsevier Ventures. Existing venture partners Alloy Ventures and True Ventures also participated in the round. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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A ad tech startup that promises to help Web publishers make sense of all the data their ad sales generate. Continue reading at AllThingsD
[ AllThingsD | 2011-05-31 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 12/05/2011 - 09:04 HarperPress is bringing forward publication of Sherard Cowper-Coles' memoir about his time as British Afghan envoy because of the revived interest in the region following the death of Osama bin Laden. The book, Cables from... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 16:10 A flurry of rights deals have been announced at this year's London Book Fair, with a Condoleeza Rice memoir and four Paullina Simons novels in the works. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Adobe introduced a proposal this week that would allow publishers to incorporate layouts similar to those used in magazines for websites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 01/03/2011 - 15:06 Dulwich Books has invested nearly £10,000 on a revamp to increase book space and create a new area for events. The owner Sheila OReilly said the redesign made her books more accessible for customers to buy and browse and she... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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New York--There was a question during the morning session today at the Media Dealmakers Summit that crystallized what a lot of people are thinking about the future. "Are tablets and e-readers the future of media?" For George F. Colony, CEO of Forrester Research, the answer was simple: "Yes.... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-04 00:00:00 UTC ]
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Days after Newsweek and the Daily Beast officially merged, reports come that a redesigned Newsweek is about to make the rounds among ad buyers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-04 00:00:00 UTC ]
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While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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If the old adage that 10 percent of your staff does 90 percent of the work rings true, the same could be said for your Web site traffic. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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