Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we talk to are actively redesigning all of or part of their sites and all of them are taking viewability into account," said Jonah Goodhart, CEO of analytics firm Moat, which measures viewability and advises publishers and marketers.The term "viewability" refers to whether people visiting a web or mobile site, or watching a digital video, can actually see an ad. It's the latest watchword in advertising and digital publishing, and much like native advertising in early 2014, marketers are clamoring for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-09 00:00:00 UTC ]
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Reporter corners Deepak Chopra; pollsters release new data on unbelievers and the unchurched. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
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Chicago indie publisher Iron Circus raised $65k on Kickstarter to fund the mammoth 520-page omnibus edition, coming in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
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Book printers Clays is purchasing multiple HP Inkjet Web Presses in preparation for the next stage in its digital production print strategy for the UK book market. Clays will begin installation of its first HP Inkjet Web Press in April. Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Faber & Faber is to bring forward the paperback publication of Akhil Sharma’s Family Life after the book won the Folio Prize for Fiction yesterday (23rd March). The paperback was originally due to be released on 23rd April, but Faber will now release the title on 2nd April “to give... Continue reading at The Bookseller
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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Publishers have long treated the digital and print parts of their designs as separate animals. But as their digital audiences start to outstrip their dwindling print subscribers, they're coming up with new ways of infusing print design and editorial sensibilities into their digital operations.... Continue reading at Digiday
[ Digiday | 2015-03-05 00:00:00 UTC ]
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It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
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After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by... Continue reading at The Guardian
[ The Guardian | 2015-02-10 00:00:00 UTC ]
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HarperCollins will publish three children’s classics by Charlotte’s Web author E B White as ebooks for the first time this March. Charlotte’s Web and Stuart Little, both written by White and illustrated by Garth Williams, will be published digitally along with The Trumpet of the Swan,... Continue reading at The Bookseller
[ The Bookseller | 2015-02-06 00:00:00 UTC ]
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It’s a long way from inception to completion, unless you’re artist and programmer Cory Arcangel, and your book is made up of other people’s tweets about writing a bookThe Inception Button should be used sparingly but when called for, it can be highly effective. Located at inception.davepedu.com,... Continue reading at The Guardian
[ The Guardian | 2014-12-28 00:00:00 UTC ]
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Last year marked our first round up of the numerous “books of the year” features across the media. It saw a total of 660 books being touted by various critics, writers and celebrities. This year, our spreadsheet collating the reviews boasts 910 titles that have been recommended across several... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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YouTube blogger Zoe Sugg asks fans for patience while she takes a few days off, saying book controversy was ‘clouding up my brain’The YouTube blogger Zoella has revealed she is temporarily quitting the internet amid controversy over her record-breaking debut novel.Zoe Sugg’s Girl Online, about a... Continue reading at The Guardian
[ The Guardian | 2014-12-09 00:00:00 UTC ]
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Author CJ Daugherty discusses the release Night School the Web Series based on her bestselling YA novels — the first of its kind in the UK. The post Author C.J. Daugherty on Adapting Book-to-Web Series appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-05 00:00:00 UTC ]
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Our fragmented attention spans are so fickle that if something doesn't grab us in the first few seconds, we're likely to turn away. Research by Web performance monitoring company Catchpoint Systems suggests that news sites may be in trouble because publishers are putting too many assets on... Continue reading at AdWeek
[ AdWeek | 2014-11-24 00:00:00 UTC ]
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Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success in the past with his scare tactics, led the prank wars with his Zombie Apocalypse Halloween Prank. Undead... Continue reading at AdWeek
[ AdWeek | 2014-11-05 00:00:00 UTC ]
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Glasgow Women’s Library and the Wigtown Book Festival are among the organisations receiving funding for the first time from Creative Scotland. The two groups join a number of other literature and publishing organisations awarded regular funding for the period covering April 2015 to March... Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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Al Jazeera America has released Terms of Service, an online graphic novel that is the part of the network’s strategy of tapping into new forms of storytelling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
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BuzzFeed knows that if ain't broke, don't fix it. The publisher returned with a new Dear Kitten video with Friskies this week, though threw the cat’s mortal enemy—the dog—into the mix. And all the feline and canine love on the Internet has propelled the clip to 5.8 million views since it was... Continue reading at AdWeek
[ AdWeek | 2014-10-15 00:00:00 UTC ]
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Albertine, the newly opened New York City bookstore of the French Embassy, launches a six-day festival and two stores mark reopenings: Third Street Books and Know Knew Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Bloomberg may be building its digital footprint, but it's still taking some design cues from print. The post Should publishers take Web design cues from print? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-07 00:00:00 UTC ]
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