Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once and gives advertisers a more even shot at inventory. Google and Facebook are gearing up to fight today's ad-tech vendors for publishers' business in the space, but now face the prospect of a very potent new rival.An Amazon representative declined to comment for this story. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-12-02 00:00:00 UTC ]
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Pam McLucas Byers, a veteran publishing executive on both coasts, died on October 27 after a long illness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-26 00:00:00 UTC ]
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Publishers are getting smarter about their mobile apps, recognizing their mistaken assumptions and altering their app strategies as a result. The post The mistakes publishers make with mobile apps appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-26 00:00:00 UTC ]
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Amazon has trebled its number of collection points for customers via a partnership with Royal Mail. The e-commerce giant revealed the link-up today ( 25th November), which has added an extra 10,500 collection points in post offices to its PickUp Location Programme in the UK, bringing its total... Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Amazon Publishing has released an essay by bestselling author Patricia Cornwell, which documents her investigation of Jack the Ripper for her 2002 title, 'Portrait of a Killer.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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Religion scholars met before Thanksgiving in San Diego to exchange ideas, find books for their courses, and stock their personal libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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South Korean ad company Cheil Worldwide has reached a deal to buy a stake in Iris Worldwide, a London-based international agency network that works with clients including Samsung, Reckitt Benckiser, Shell, Adidas, Barclaycard, Domino's and Diageo.The companies declined to disclose terms of the... Continue reading at Advertising Age
[ Advertising Age | 2014-11-25 00:00:00 UTC ]
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Faber Children’s is set to publish a cookbook and two children’s fiction titles from Sophie Thompson, actor and winner of this year’s Celebrity Masterchef. Commissioning editor Alice Swan said when she received a manuscript about a boy who could talk to animals, she didn’t realise who the... Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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With subtle interactive features and simple, bold design, Penguin’s resurrected non-fiction imprint places the focus on the reading experienceAfter reading Economics: The User’s Guide by Ha-Joon Chang, published by Pelican Books, I feel confident enough to explain the word “disintermediation”.... Continue reading at The Guardian
[ The Guardian | 2014-11-24 00:00:00 UTC ]
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Camille Mofidi of Kobo Writing Life explains how the platform is helping writers in France, Germany and Italy leverage self-publishing opportunities. The post Kobo Sees Opportunities for Self-publishing in Europe appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-24 00:00:00 UTC ]
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Star Trek’s Captain Kirk turns to crowd-funding to finance new book on how to reinvent yourself after 50He has battled the Klingons and boldly gone where no man has gone before as Captain James T Kirk of the USS Enterprise, but now William Shatner is taking on a new mission: conquering the world... Continue reading at The Guardian
[ The Guardian | 2014-11-24 00:00:00 UTC ]
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We talked with Michael Heyward, who runs Australia's Text Publishing, about the his house's classics list, a true crime title he's excited to launch in the U.S., and the advantages of being a small publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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Coffee House founding publisher Allan Kornblum died at his home in St. Paul, Minn. on Sunday morning of complications from Chronic Lymphocytic Leukemia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-23 00:00:00 UTC ]
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Schools reform minister Nick Gibb has told publishers that England has "once again" fallen behind in the production of world-class textbooks, saying that a critical policy paper issued by Tim Oates of the Cambridge Assessment Group "should send shock waves through the education system and... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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Canongate has signed a novel from bestselling Turkish author Ahmet Altan, the first time one of his books will be translated into English. Publishing director Francis Bickmore signed world rights excluding Turkey and Greece from Levent Yilmaz. Rights have already been sold to HarperCollins... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age
[ Advertising Age | 2014-11-21 00:00:00 UTC ]
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Executives overseeing licensed publishing programs are, like publishers in general, monitoring the impact of digital technologies on their businesses and dealing with a challenging and competitive retail landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Research has taught me three main weaknesses in this new way to issue books, but also revealed some less acknowledged strengthsAlmost any discussion of self-publishing seems to attract an immediate hostility quite unlike the amused tolerance that greets those who, say, exhibit their indifferent... Continue reading at The Guardian
[ The Guardian | 2014-11-20 00:00:00 UTC ]
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Publishers are not taking a disproportionate amount of profit from book sales, Little, Brown’s c.e.o. Ursula Mackenzie has said, and it is important that they remain healthy. Speaking at a Society of Authors (SoA) panel on hybrid authors, Mackenzie defended publishers from criticism by audience... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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The November 2014 selection of self-published book reviews from BlueInk Review includes paranormal fiction, young adult fiction, self-help and health. The post November 2014 Top Self-published Book Reviews from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-20 00:00:00 UTC ]
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Amazon Anonymous has raised £7,000 for a campaign urging people not to shop with Amazon this Christmas. The campaign group is asking people to sign up to its Amazon Free Challenge, where customers boycott shopping with Amazon from the 1st to the 25th of December to show the retailer that: “if... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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