Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once and gives advertisers a more even shot at inventory. Google and Facebook are gearing up to fight today's ad-tech vendors for publishers' business in the space, but now face the prospect of a very potent new rival.An Amazon representative declined to comment for this story. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-02 00:00:00 UTC ]
News tagged with: #header bidding #amazon plans #people familiar #ad tech

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Douglas Preston on Amazon, Authors United, and What’s Next

Throughout the months-long dispute between Amazon and Hachette over ebook sales terms, Douglas Preston was one of the most outspoken authors on the matter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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Anne Marie Métailié: “Publishing Requires Bulletproof Stubbornness”

France’s Anne Marie Métailié, winner of the Guadalajara Book Fair’s (FIL) publishing merit award, describes working in publishing as an imperfect love story. The post Anne Marie Métailié: “Publishing Requires Bulletproof Stubbornness” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-04 00:00:00 UTC ]
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Cheaper books make for wealthier authors, insists Amazon's Jeff Bezos

'The Kindle is trying to reduce friction for reading a whole book, and it’s working,' Amazon CEO Jeff Bezos said at a conference yesterday. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-04 00:00:00 UTC ]
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NAL To Publish 'Lost' Ayn Rand Novel

'Ideal,' the first Ayn Rand novel to be released since 1957's 'Atlas Shrugged,' is set to be published by Penguin Random House imprint NAL on July 7, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe

The Digiday Publishing Summit Europe is set to kick off in early February with in-depth discussion on hot topics like native advertising, the shift to programmatic and minding the mobile gap. The post HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe appeared first on... Continue reading at Digiday

[ Digiday | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early february #in-depth discussion #hot topics #native advertising #mobile gap

Bezos admits making 'billion of dollars of failures' at Amazon

Amazon c.e.o. Jeff Bezos has admitted to making “billions of dollars of failures” at the company, and has said it does not matter. Speaking at Business Insider’s Ignition conference, Bezos also addressed the dispute the online retailer had with Hachette Book Group in the US, which has now been... Continue reading at The Bookseller

[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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December 2014 Top Reviews of Self-published Books from BlueInk Review

Our monthly selection of reviews from BlueInk Review, a service which reviews self-published books, includes several nonfiction titles in history, science and more. The post December 2014 Top Reviews of Self-published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published books #blueink review #monthly selection #nonfiction titles

Panelists Tell Religion Scholars How to Get Published

At the recent annual meeting of religion scholars in San Diego, publishing professionals gave aspiring academic authors cold-eyed advice on how to--and how not to--get published. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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Little, Brown to publish Rowling speech

Little, Brown Book Group is to publish an illustrated edition of a speech J K Rowling gave to Harvard University. Very Good Lives: The Fringe Benefits of Failure and the Importance of Imagination uses the speech Rowling made to graduating students at Harvard in 2008. It will be illustrated by... Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated edition #harvard university #good lives #fringe benefits

Campaign group launches 'Amazon Free' shopping guide

Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller

[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Big Idea: Publishing Must Continue To Diversify

By Marcelle Soviero The publishing industry is busting out of business models as quickly as we can devise new ones. I think in 2015 we will see more product differentiation and more product offerings. These... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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Mentoring helps close publishing 'chasm'

Mentoring for writers is essential as editors, publishers and literary agents become ever busier, authors have told The Bookseller, claiming that everyone in the publishing process benefits from writers having guidance from others in the industry who can act as a sounding board, and champion... Continue reading at The Bookseller

[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Why is American book publishing so white?

If squabbles over format, pricing and Amazon have led the US publishing industry to neglect an ever more diverse audience, we have forgotten why people read books in the first placeThe true price of publishingAt the recent National Book Awards ceremony in New York City, presenter and bestselling... Continue reading at The Guardian

[ The Guardian | 2014-12-02 00:00:00 UTC ]
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Rowling Commencement Speech to Be Published

Little, Brown will release 'Very Good Lives,' a book version of J.K. Rowling's 2008 commencement speech at Harvard, on April 14, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
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In Russia, One Textbook Publisher Rules Them All

In Russia, a recent tender for school textbooks was so lopsided, with Prosveshcheniye dominating, that several competitors are already announcing lay offs. The post In Russia, One Textbook Publisher Rules Them All appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-01 00:00:00 UTC ]
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Jeremy Paxman to publish BBC memoirs

Jeremy Paxman signs a three-book deal which will detail his 42-year career at the BBC. Continue reading at BBC News

[ BBC News | 2014-12-01 00:00:00 UTC ]
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The Leading Players in the Amazon-Hachette Dispute: Notables of 2014

The dispute over ebook terms between Amazon and Hachette Book Group USA generated headlines around the world when the e-tailer stopped accepting preorders on HBG titles and delayed shipments on some print titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon-hachette dispute #leading players #ebook terms #print titles

Cox Communications sued by two music publishers over piracy

Two music publishers - BMG Rights Management LLC and Round Hill Music LP – have sued Atlanta-based Cox Communications Inc., claiming that Cox deliberately turns a blind eye to illegal downloading by its subscribers. BMG and Round Hill, each of which controls the publishing rights to a number of... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-11-28 00:00:00 UTC ]
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The mistakes publishers make with mobile apps

Publishers are getting smarter about their mobile apps, recognizing their mistaken assumptions and altering their app strategies as a result. The post The mistakes publishers make with mobile apps appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps