AIM Partners With Restore Media

Active Interest Media (AIM) and Restore Media have agreed to partner in production of their historic home and building brands, the companies announced today. AIM  Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
News tagged with: #building brands

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Andrew Sullivan Joins New York Media: People on the Move | 4.6.16

Entertainment Weekly makes several additions, Elizabeth Gilbert joins O, The Oprah Magazine, and more... The post Andrew Sullivan Joins New York Media: People on the Move | 4.6.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york media #oprah magazine

Bloomberg Media: Publishers should pause before rushing to platforms

Speaking at the Digiday Publishing Summit, Bloomberg CEO Justin B. Smith said publishers should pause in their rush to having a presence on every platform and “consider what’s really happening there.” He added: “It’s not that it’s pure doomsday scenario, but rather a call for caution and really... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared #bloomberg media

TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing budget #publisher side

'World of Warcraft' to get a book series aimed at kids

World of Warcraft has been around for more than a decade, fleshing out the world of Azeroth with new lands, stories and characters. Its subscriber base is slowly shrinking, but the Warcraft brand continues to evolve through games like Hearthstone and... Continue reading at Engadget

[ Engadget | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscriber base

Partners Book Distributing to Close

One of the last remaining distributors will cease shipping at the end of this week and will close both facilities in Renton, Wash., and Holt, Mich. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-30 00:00:00 UTC ]
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Alexandra Machinist Among Newly Named Partners at ICM

ICM Partners has added nine agents as partners, including literary agent Alexandra Machinist. The agency completed a firm buyout in 2012 that brought control of the company into the hands of its agents and top executives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #icm partners #alexandra machinist #top executives

Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

Chicago’s C2E2 Showcased Marvel, Viz Media, and TV’s Supergirl

The show featured new superhero series from Marvel and Valiant, an Andre the Giant graphic bio from Lion Forge, new exhibitors Viz and Crunchyroll. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #show featured #superhero series #lion forge

How the BBC, Sky Sports and other UK media are using Facebook Live video

Facebook Live video has caught fire in the U.S., but in the U.K., the trend has less traction. But this is sure to grow. U.K. publishers are experimenting with Facebook Live video across politics, live-event streaming and, most popularly, in sports. The BBC’s "Match of the Day" was first using... Continue reading at Digiday

[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk media #short videos

Mike Jones to partner with Colin Midson's Bookshaped

Consultants Mike Jones and Colin Midson are to partner to broaden the remit of Bookshaped, an agency set up by Midson in 2012. Continue reading at The Bookseller

[ The Bookseller | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colin midson

I-5 Publishing Rebrands as Lumina Media

i-5 Publishing, the Irvine, California, publisher of Dogster, Catster, Horse Illustrated, Hobby Farms, Dogs in Review,VPN and other brands, announced this week that it’s renaming itself as Lumina Media. The post I-5 Publishing Rebrands as Lumina Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #i-5 publishing

Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products #association media

Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #secret sauce

David Godwin and Susanna Lea to partner on foreign rights

After sharing an office in Monmouth Street, London, for almost a year, Susanna Lea Associates and David Godwin Associates have decided to join forces on selling their foreign and North American rights. Continue reading at The Bookseller

[ The Bookseller | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign rights #david godwin #join forces

How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine

Mediaocean, Rubicon Link Up in an Effort to Automate All Digital Media Transactions

Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age

[ Advertising Age | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #ad inventory #core business #inventory programmatically

Bernie Sanders takes sharper aim at Hillary Clinton as Flint debate looms

If Saturday night’s speech by Bernie Sanders was any indication of his approach to Sunday’s presidential debate, the upcoming clash with Hillary Clinton could be the most interesting and fully-joined of the Democratic campaign season.  Sanders went hard at Clinton over her campaign’s financing,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bernie sanders #hillary clinton #saturday night

The Untold Story of How Magazine Media is Winning

The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #untold story #magazine media #print magazine #business model

BPA Aims to Measure Print Engagement with New “Shoppability” Report

The ways in which audiences—and advertisers—interact with magazine brands are changing, and engagement and affinity are key. The post BPA Aims to Measure Print Engagement with New “Shoppability” Report appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands

Can TV Bring Salvation to Magazine Media?

[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media #online video