If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
'Light' came out months ago but is holding its own on bestseller lists among newer releases such as 'The Girl on the Train' by Paula Hawkins. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-29 00:00:00 UTC ]
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'Every Day I Fight,' originally slated for a May publication, will now go on sale March 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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Corinne Gotch has joined The Reading Agency as programme co-ordinator for publishing partners. In her new role Gotch will manage the charity’s partnerships with children’s publishers and work with them to deliver reading activities in libraries. Continue reading at The Bookseller
[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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"Blue Peter" will today (15th January) launch a competition to take three children into MI5 headquarters. Anthony Horowitz, author of the spy series Alex Rider (Walker Books), will help choose the winners. Children aged 8-14 can apply online to become CBBC Intelligence Officers as part of... Continue reading at The Bookseller
[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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John Murray Publishers is to launch a new list this year, focussing on “fresh and distinctive writing” and books that “provoke and entertain”. JM Originals will publish its first two titles in July, and is today opening a competition to the public to launch the covers for the books. The list... Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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Microcosm Publishing has taken on the operations of Elly Blue Publishing with company founder Elly Blue named marketing director for the full Microcosm/Elly Blue list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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Waterstones has revealed its Spring Book Club titles with half of the 12-strong paperback selection authored by debut novelists, including newly crowned Costa First Novel winner Emma Healey (pictured) with Elizabeth is Missing (Penguin). Continue reading at The Bookseller
[ The Bookseller | 2015-01-06 00:00:00 UTC ]
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Chanda Hahn grabs top honors on this month’s list of the bestselling titles published on the Smashwords platform with the YA novel 'Reign.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-30 00:00:00 UTC ]
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'Pleasant' is a graphic novel by Roz Chast that explores caring for aging parents. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-23 00:00:00 UTC ]
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Independent publisher Galley Beggar Press will launch a new short story list in 2015 to help lesser-known writers, for whom “getting a collection out there is still something of a battle”. Galley Beggar Press co-founder Eloise Millar told The Bookseller that “publishers have an obligation to... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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Macmillan in the US has reached a new multi-year deal with Amazon, including an agency deal on ebooks. But in a carefully worded blog and letter to authors, Macmillan chief executive John Sargent hit out at the failure to address “one of the big problems in the digital marketplace”, namely that... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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From till point ticklers to luxury titles that will blow the budget and books that will make the perfect gifts, The Bookseller’s Features and Insight team has curated a list of must-stock titles for this Christmas. Ranging from celebrity biographies and high-end picture books, to books in... Continue reading at The Bookseller
[ The Bookseller | 2014-12-13 00:00:00 UTC ]
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This past November, author Laura Hillenbrand published a young adult version of her 2010 bestseller 'Unbroken' (itself still on bestseller lists). The book for younger readers is also selling well, though reviewers disagree on whether it's necessary. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-12 00:00:00 UTC ]
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Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Literary agent Sara Megibow is parting ways with Nelson Literary Agency to launch Megibow Literary Agency in Denver, Colo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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The México20 list highlights 20 Mexican authors under 40 to be promoted in 2015 when Mexico is Guest of Honor at the London Book Fair. The post “México20″ List Spotlights Top Young Mexican Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-08 00:00:00 UTC ]
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Lynda La Plante's Prime Suspect and Karl Pilkington's The Moaning of Life are among books to be given away on World Book Night next year. Continue reading at BBC News
[ BBC News | 2014-12-02 00:00:00 UTC ]
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Our fragmented attention spans are so fickle that if something doesn't grab us in the first few seconds, we're likely to turn away. Research by Web performance monitoring company Catchpoint Systems suggests that news sites may be in trouble because publishers are putting too many assets on... Continue reading at AdWeek
[ AdWeek | 2014-11-24 00:00:00 UTC ]
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