If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
Company reports that it is enjoying ‘phenomenal growth in a difficult market’Last week, we had consolidation by regional newspaper publishers. Now comes news of consolidation among regional news agencies. The expansionist Bristol-based SWNS has acquired National News in London, adding it to the... Continue reading at The Guardian
[ The Guardian | 2015-11-05 00:00:00 UTC ]
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The current v-p at Grand Central Publishing, who's edited such bestselling authors as David Baldacci and Harlan Coben, will begin his new position as senior agent on November 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner... Continue reading at AdWeek
[ AdWeek | 2015-10-30 00:00:00 UTC ]
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#increase dramatically
The ability of YouTube personalities to capture readers is writ large if you look at this week’s bestseller list. Three books by YouTube dynamos landed in the top 20 on Publishers Weekly's current overall bestseller list, powered by Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-29 00:00:00 UTC ]
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The U.S. Publishing Mission to Cuba is sold out. However, industry members interested in the trip can be added to the waiting list by contacting PW publisher Cevin Bryerman at [email protected]. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-29 00:00:00 UTC ]
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Curtis Brown and Conville and Walsh are to host a Twitter based event dedicated to "de-mystifying" the publishing process for prospective authors, called Discovery Day Online. Following the literary agencies’ Discovery Days in 2012 and 2013, held at Foyles Charing Cross Road, Discovery Day... Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek
[ AdWeek | 2015-10-24 00:00:00 UTC ]
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Describe your role It’s my job to support the authors I represent through the whole publishing process. This includes everything from working with them editorially and pitching their work to editors, to negotiating contracts on their behalf. What do you like best about your role? As a brand... Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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David Lagercratz's addition to Stieg Larsson's bestselling Millennium trilogy is a bestseller in France, Sweden, and Italy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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YA author Louise O’Neill is moving to Quercus’ adult imprint with her editor Niamh Mulvey, who took on the role of senior commissioning editor of the adult list last month. Mulvey signed world rights to two more books from O’Neill in a “significant deal” with Rachel Conway of Georgina Capel... Continue reading at The Bookseller
[ The Bookseller | 2015-10-08 00:00:00 UTC ]
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In France, literary agency L’Autre Agence hopes to change the country's negative attitude toward literary agents with hard work and a list of great authors. The post L’Autre Agence Fights to Change the Image of Literary Agents in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
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Claire Cartey and Penny Holroyde have teamed up to launch a new agency for authors and illustrators of both adult and children’s books. Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Two Hoots!, a new illustrated imprint led by Suzanne Carnell, picture book publisher at Macmillan Children’s Books, will release its first book in March 2016. Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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The Reading Agency has presented a report to Downing Street showing that 92% of participants in its Reading Ahead challenge felt more confident about reading after taking part. The charity presented its findings into the impact of Reading Ahead, which was known as the Six Book Challenge from... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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Quick Reads is set to become one of the The Reading Agency’s programmes after the two charities have decided to work together. Cathy Rentzenbrink, project director of Quick Reads, told The Bookseller she is very excited about the partnership. “All the work we now do will have a greater impact.... Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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The German digital literary scene boasts a new bestseller list: the Tolino Ebook Bestseller List. Tolino, a German bookseller alliance, is Germany’s counterpart to Amazon. The post Move Over, Kindle Charts: Tolino Launches Ebook Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-31 00:00:00 UTC ]
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Swedish literary agency Salomonsson has signed Carl-Johan Forssén Ehrlin, the author of the chart-topping self-published picture book The Rabbit Who Wants to Fall Asleep. The book, which Ehrlin created to help parents lull their children to sleep, is currently the second biggest-selling title... Continue reading at The Bookseller
[ The Bookseller | 2015-08-27 00:00:00 UTC ]
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Fansite True to You announces that the book will be published by PenguinMorrissey may have had a troubled couple of years, with health issues forcing the cancellation of gigs, but as he pointed out on the Smiths’ third single, “the devil will find work for idle hands to do” – and in this case,... Continue reading at The Guardian
[ The Guardian | 2015-08-23 00:00:00 UTC ]
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