If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
Gilead Publishing, a newly formed Christian fiction house, announced the titles of four books scheduled to publish between October and November 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-15 00:00:00 UTC ]
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Agent Patrick Walsh is to leave the agency he founded – Conville & Walsh – to set up on his own in Soho, taking authors such as Gaia Vince, Andrew Wulf and Tom Holland with him. Continue reading at The Bookseller
[ The Bookseller | 2016-06-11 00:00:00 UTC ]
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Penguin Verlag, an imprint of Random House Germany, aims to be a dominant trade and paperback book publisher with its first catalogue of 64 titles. The post Penguin Verlag Releases First List of Titles in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-08 00:00:00 UTC ]
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The Kate Nash Literary Agency has made two new appointments, recruiting a new associate agent in Imogen Howson and a new literary assistant in Tom Ashton. Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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Guillaume Musso’s "Brooklyn Girl" has Parisians dreaming of Park Slope for the second month running, as the bestseller retains its #1 position on the fiction chart in France for April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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In the late 1970s, at age 23, British college student Alan Harper traveled across the Atlantic to Chicago, where he had no job, no friends, and no family. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Independent publishers, small presses and zine-makers are primed to come together at the London Radical Book Fair, an event created to support the radical book trade and provide an organisational structure for the “reviving movement”. Continue reading at The Bookseller
[ The Bookseller | 2016-05-07 00:00:00 UTC ]
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The two publishers, based in San Francisco and New York respectively, have launched a co-published list for fall featuring titles by Walter Mosley and Julian Assange. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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Janetta Otter-Barry, the founder of independent publisher Otter-Barry Books, is hoping to publish new voices in children’s poetry with her new list. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Roald Dahl’s BFG and Harper Lee’s To Kill a Mockingbird have topped the list of books parents said best helped children develop empathy. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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Hot properties include titles from Lisa Scottoline and Iris Johanson, a story collection inspired by Edward Hopper, a return to Twin Peaks via its co-creator Mark Frost, Tom Wolfe’s newest, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age
[ Advertising Age | 2016-03-21 00:00:00 UTC ]
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September Publishing is to publish the first official "compact but comprehensive" guidebook to the Blue Plaques of London, in partnership with English Heritage. Continue reading at The Bookseller
[ The Bookseller | 2016-03-09 00:00:00 UTC ]
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LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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Author Mary Hoffman and her husband Stephen Barber are launching an independent publishing house, The Greystones Press, as an “alternative to commercially driven major publishers”. Continue reading at The Bookseller
[ The Bookseller | 2016-03-07 00:00:00 UTC ]
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‘Amazon demonstrated dazzling marketplace power,’ writes Mike Shatzkin, in what he presents as a new narrative on relations between the retailer and the Big Five. ‘Agency in 2010 Was a Strategy; By 2015 a Surrender’ By Porter Anderson, Editor-in-Chief | @Porter_Anderson n an interesting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-02 00:00:00 UTC ]
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The subscriber list and review archive for mail-order book business the Good Book Guide has been acquired by book review and recommendation site Lovereading, following a “turbulent” decade for the Guide. Continue reading at The Bookseller
[ The Bookseller | 2016-02-25 00:00:00 UTC ]
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Epic novel, whose length has long discouraged readers, has made it on to the Bookseller’s top 50 after the BBC’s acclaimed new adaptationBritain is racing to address the fact that only 4% of Britons have read War and Peace, with Leo Tolstoy’s doorstopping epic entering the UK’s book charts for... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Educational publishers in South Africa are meeting with the National Department of Basic Education this week in a bid to allay fears over a potential move towards state publishing that trade figures believe would “totally decimate” the industry. Continue reading at The Bookseller
[ The Bookseller | 2016-02-08 00:00:00 UTC ]
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The crime and thriller genre has dominated loans from UK public libraries last year according to data released by Public Lending Right. Continue reading at The Bookseller
[ The Bookseller | 2016-02-05 00:00:00 UTC ]
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