If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
From Scroll.in: Consumers in India are presented, as in other countries with sometimes conflicting bestselling book lists. The post On Bestseller Lists in India: ‘Which One Should You Trust?’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-22 00:00:00 UTC ]
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William Collins is set to launch its music list with a book by Harvard classics professor Richard F Thomas on why Bob Dylan matters. Continue reading at The Bookseller
[ The Bookseller | 2017-08-12 00:00:00 UTC ]
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The Copyright Licensing Agency (CLA) and digital textbook provider Kortext have bought a reading lists management system, rebus:list, from library management supplier PTFS Europe. Continue reading at The Bookseller
[ The Bookseller | 2017-08-11 00:00:00 UTC ]
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The UK’s biggest literary agency, Curtis Brown, tops our rights league table for the first half of 2017, doubling the reported deals of the next biggest firm. Continue reading at The Bookseller
[ The Bookseller | 2017-07-31 00:00:00 UTC ]
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Based on sales at 3,115 physical stores and 11 online retailers, here are the June 2017 monthly bestseller lists from China using OpenBook and Trajectory data. The post OpenBook’s China Bestseller Lists for June 2017: A Publishing Perspectives Exclusive appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-27 00:00:00 UTC ]
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In the 37 years since Adweek first honored standout magazines in its annual Hot List, the publishing industry has undergone a massive transformation (to put it mildly), which we've been helping our readers navigate in our pages and online. As such, we felt that the Hot List itself was due for a... Continue reading at AdWeek
[ AdWeek | 2017-07-26 00:00:00 UTC ]
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With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. The post ‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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Data released by Public Lending Right (PLR) has revealed that "Horrid Henry" creator Tony Ross was the UK's "most borrowed" illustrator across public libraries last year. Continue reading at The Bookseller
[ The Bookseller | 2017-07-14 00:00:00 UTC ]
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Titles published by Amazon Publishing imprints took 12 of the top 20 spots on the Amazon Kindle ebook bestseller list in the first half of 2017. Last year in the same period, Amazon had one ebook in the top 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Execs weigh in on existential change at Time Inc., Rodale, and Wenner Media. The post As Blue-Chip Publishers Reinvent Themselves, What Does It Mean for the Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-07 00:00:00 UTC ]
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Blue Rider Press, established in 2011 by David Rosenthal to publish a select number of fiction and nonfiction titles, is being discontinued. Its hardcover titles will be released by Dutton. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-26 00:00:00 UTC ]
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Pamela Paul, editor of the New York Times Book Review and author of five books, is quick to admit she’s a list maker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Four Amazon Publishing titles, which drew poor BookScan print sales numbers, are among the top 20 fiction bestsellers on the latest iteration of the e-tailer's new weekly bestseller list, bolstered by sales in non-print formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-25 00:00:00 UTC ]
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If you are worried your beach reads might be a little too easy this summer, Gates has some more heady suggestions for you. As one of the world’s top philanthropists, perhaps it makes sense that Bill Gates is treating beach reading like an intellectual cause: Each year, he offers up his list of... Continue reading at Fast Company
[ Fast Company | 2017-05-22 00:00:00 UTC ]
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The new feature, called Amazon Charts, includes two weekly lists. One details the retailer's top 20 titles sold (across all of its platforms), and the other highlights the 20 most read (or listened to) books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
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Literary agent Nicola Barr has left Greene & Heaton after six years to join The Bent Agency. Continue reading at The Bookseller
[ The Bookseller | 2017-05-16 00:00:00 UTC ]
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Canelo has bought two “major” novels for its 2017 list including a debut thriller about a child abduction and a story about a woman whose struggle to conceive leads her to accept an “unconventional offer”. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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Three children's authors have been featured on the annual Sunday Times Rich List for the first time. Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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At India's Scroll.in, a report from Mridula Chari indicates that publishers are having to issue titles without ISBNs, as an inadequate system bogs down. The post India’s ISBN Agency Is Reported Mired in Delays, Books Published Without Identifiers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-27 00:00:00 UTC ]
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The Barcelona-based literary and film agency is celebrating its anniversary on April 23, during the Spanish city's annual literary celebration, Dia Sant Jordi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-27 00:00:00 UTC ]
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