If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
EL James, Paula Hawkins and Patrick Ness have joined for the first time the Hollywood Reporter's 25-strong list of "most powerful" authors. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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Essay collections from Trevor Noah and Gay Talese, the debut novel from Mad Men creator Matthew Weiner, and a new adult thriller from Stephenie Meyer are among the big titles being shopped at Frankfurt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Alex Russell is joining Vintage as assistant editor, specialising in crime and thriller paperbacks, starting in October. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at Digiday
[ Digiday | 2016-09-16 00:00:00 UTC ]
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The Reading Agency is launching a project to provide reading activities for older people thanks to a £2.1m grant from the Big Lottery Fund. Continue reading at The Bookseller
[ The Bookseller | 2016-09-15 00:00:00 UTC ]
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A plethora of new entries swept out the summer cobwebs on the Weekly E-Ranking, but Paula Hawkins and Jojo Moyes are still the most popular kids in the chart playground. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Jo Unwin is embarking on her “dream” of owning a fully-independent literary agency after nearly three years of working in association with Rogers, Coleridge and White. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Kobo is set to release a new premium e-reader in September – The Kobo Aura One – which reduces blue light to help readers sleep better after using it. Continue reading at The Bookseller
[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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The Ship of Adventures bookshop in London's Hackney has been named in Small Business Saturday UK’s "Small Biz 100" for 2016, a campaign promoting and supporting small businesses on the high street. Continue reading at The Bookseller
[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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US president Barack Obama has released his official summer reading list, which includes Paula Hawkins’ The Girl on the Train (Doubleday) and H is for Hawk by Helen Macdonald (Vintage). Continue reading at The Bookseller
[ The Bookseller | 2016-08-16 00:00:00 UTC ]
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When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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Three British writers made the list of the world’s 14 highest paid authors, with Paula Hawkins entering the table for the first time. Continue reading at The Bookseller
[ The Bookseller | 2016-08-04 00:00:00 UTC ]
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Hachette Children’s Group (HCG) is to launch two new imprints in 2017: Pat-a-Cake, which will publish early learning titles for the pre-school market; and Wren & Rook, which will produce non-fiction for young readers up to YA age. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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The Madeleine Milburn Literary Agency is to launch a competition to find unpublished authors. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Hodder & Stoughton is reissuing Dorothy L Sayers’ classic mystery fiction, complete with new covers and new introductions, to "recruit readers new and old" to the series. Continue reading at The Bookseller
[ The Bookseller | 2016-07-21 00:00:00 UTC ]
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London-based press and book binder Tangerine Press is celebrating its 10th anniversary this year, with founder and sole member of staff Michael Curran still committed to producing unique, limited edition books with writers he admires. Continue reading at The Bookseller
[ The Bookseller | 2016-07-19 00:00:00 UTC ]
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Liverpool University Press has acquired the Aris & Phillips list of around 400 backlist and forthcoming titles from publisher Casemate. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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Independent Jessica Kingsley Publishers has acquired the list of co-operative Vala Publishing, as the publishing house is "set to close". Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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Helen Boyle, a literary scout and magazine editor, is joining Pickled Ink as an agent. Continue reading at The Bookseller
[ The Bookseller | 2016-06-24 00:00:00 UTC ]
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Marion Duvert, previously senior editor at Editions du Seuil in Paris, is set to become foreign rights director at The Clegg Agency. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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