If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
Penguin Random House has acquired a skin, food and lifestyle book by Wendy Rowe, a "world-renowned beauty expert" and Burberry's artistic consultant. Continue reading at The Bookseller
[ The Bookseller | 2016-01-23 00:00:00 UTC ]
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Bestseller lists from France, Italy, and Sweden, where Svetlana Alexievich was the #1 nonfiction title in December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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After years of writing about radicalization and terrorism in the Middle East, Arab authors are now in the spotlight in France as readers try to understand the recent Paris attacks. The post French Readers Put Arab Authors on the Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-19 00:00:00 UTC ]
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The heavily annotated reissue of Adolf Hitler’s propaganda work Mein Kampf has become an instant bestseller in Germany. Continue reading at The Bookseller
[ The Bookseller | 2016-01-14 00:00:00 UTC ]
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Annotated version of Adolf Hitler’s opus, which ‘unmasks his false allegations, whitewashing and outright lies’, will debut at 20 on non-fiction chart after publishers received 15,000 orders A new critical edition of Mein Kampf is set to make its debut on German bestseller lists this weekend,... Continue reading at The Guardian
[ The Guardian | 2016-01-13 00:00:00 UTC ]
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The Hodder Education Group has bought Pearson's list of textbooks for primary and secondary schools in Singapore. Continue reading at The Bookseller
[ The Bookseller | 2016-01-09 00:00:00 UTC ]
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An all-male list of nominees for the France's Grand Prix d’Angoulême has sparked outrage and a boycott. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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Debut novelists Laura Barnett, Claire Fuller and Ruth Ware have been chosen for the latest Richard & Judy Book Club promotion, exclusive to W H Smith. Continue reading at The Bookseller
[ The Bookseller | 2016-01-01 00:00:00 UTC ]
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It’s been nearly a year since 'The Girl on the Train' came out, but it's still dominating the charts. Holiday season sales boosted Paul Hawkins' novel back to the top of the iBooks bestsellers list for the week ended December 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-29 00:00:00 UTC ]
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For a long time, Der Spiegel published the only German bestseller list. Now, Bild and Amazon are cooperating to bring a new player to the game. The post Bild and Amazon Cooperate on New German Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-16 00:00:00 UTC ]
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Bloomsbury has two books on the shortlist for this year’s Blue Peter awards - The Epic Book of Epicness by Adam Frost and The Silly Book of Weird and Wacky Words by Andy Seed and Scott Garrett. Continue reading at The Bookseller
[ The Bookseller | 2015-12-04 00:00:00 UTC ]
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A number of different authors topped bestsellers lists around the world at the end of October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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The number of children in the UK who took part in The Reading Agency’s Summer Reading Challenge this year was down 2.8% on last year’s figure. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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The Reading Agency has responded to criticism about the lack of ethnic diversity among authors chosen for the World Book Night 2016 list, saying it is a “great shame” that there are no Black, Asian and Minority Ethnic (BAME) writers included. Continue reading at The Bookseller
[ The Bookseller | 2015-11-26 00:00:00 UTC ]
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World Book Night 2016 has announced the 15 titles it will be giving away next April, including titles from authors Matt Haig, Jonathan Coe and Carol Ann Duffy. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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British Library Publishing is launching a children’s list, starting in March 2016 with two activity books in a series entitled My Book of Stories. Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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Several poets including Tyler Knott Gregson have transitioned from Tumblr to bestseller lists, selling hundreds of thousand of books in the process. The post Poets Move from Tumblr to the Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-10 00:00:00 UTC ]
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Houghton Mifflin Harcourt has unveiled a new line of curated science fiction and fantasy titles. The eponymous line will be overseen by one of the editors of the publisher's Best American series, John Joseph Adams. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-09 00:00:00 UTC ]
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Among the the authors set to appear at BookCon 2016 are 'Bridesmaid' star Chris O'Dowd along with his co-author, Nick V. Murphy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-09 00:00:00 UTC ]
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Fiona O’Donoghue has joined The Reading Agency as the charity’s commercial and business director. Continue reading at The Bookseller
[ The Bookseller | 2015-11-09 00:00:00 UTC ]
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