If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
Literary agents Robin Straus and Andrew Nurnberg, who each run their own eponymous firm, have joined forces to acquire the Wallace Literary Agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Robin Straus in association with Andrew Nurnberg has acquired the New York-based Wallace Literary... Continue reading at The Bookseller
[ The Bookseller | 2014-08-06 00:00:00 UTC ]
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Karen Brodie is joining literacy charity The Reading Agency as head of publisher partnerships.... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
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It is 43 years old and was out of print for ages, but the Microsoft mogul's approval has caused a brand new surge in salesName: Business AdventuresAge: 43 Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-01 00:00:00 UTC ]
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Technology and modern conveniences have made life easier, right? Not so much. The mental flotsam and frenzied busyness have actually made life more stressful and demanding, according to Willow Creek founding pastor Bill Hybels, whose new book offers practices to find freedom from “soul clutter.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-30 00:00:00 UTC ]
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Roads Publishing, a division of the Dublin-based luxury brand, Roads, is bringing its list of illustrated books to the U.S. and Canada for the first time this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-28 00:00:00 UTC ]
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Three stories by Salinger printed in 1940s magazines have now been collected into print, ebook, and audio format. Devault-Graves Agency co-founder Tom Graves says it's the first time a Salinger work has legally appeared in electronic format. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
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Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency.... Continue reading at Digiday
[ Digiday | 2014-07-23 00:00:00 UTC ]
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Young adult novels reigned over the top halves of the print and Kindle bestseller lists for the first six months of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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In appeal filings last week, lawyers for Simon & Schuster and Macmillan contend that Judge Denise Cote's injunction against Apple has made a timely return to a “no-discount” agency model for ebooks all but impossible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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'Stay,' by Gayle Forman, is about a teenager involved in a car crash who must decide whether to live or die. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-28 00:00:00 UTC ]
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Lonely Planet is relaunching its children’s list, Not for Parents, as a cross-platform... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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The main theme emerging in The Bookseller Rising Stars list—the annual run-down of the best... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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"Mr. Mercedes," Stephen King's latest novel, came in at #2 on Apple's iBooks bestseller list for the week ended June 9, behind "The Fault in Our Stars." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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Melanie Rostock with the K Literary and Film Agency in Barcelona offers best-practice advice for literary agents and tips on promising international markets. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-09 00:00:00 UTC ]
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After a decade in Boston, the agency will be moving its headquarters to New York on July 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Sedef Ilgiç, a literary agent at the Kalem Agency in Turkey, on selling Turkish books to publishers abroad and representing international authors in Turkey. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-04 00:00:00 UTC ]
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Barbara Griffini, a translator and literary agent representing Italian authors, provides a snapshot of her working life selling rights in Europe and the US. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
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Super-agent Andrew Wylie has struck a deal with Spanish agent Carmen Balcells to merge their two eponymous shingles and form a new agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Louisiana writer M.O. Walsh (known as Neal) wonders whether the Buzz Books editors were confused or had a head injury when they picked his debut novel (My Sunshine Away, Putnam/Amy Einhorn Books, Jan. 2015) to be a BEA Buzz Book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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