Agency Brief: The A-List blues

If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-06 00:00:00 UTC ]

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Digital Bestseller Lists: Secret Family is a winning formula

Ali Mercer’s His Secret Family climbed two places to swipe the Bookstat E-Book number one for the first time, for the week ending 22nd February. Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 20:21:16 UTC ]
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Email Lists Are About Quality Over Quantity

Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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Welbeck appoints Bonnier's Holden-Rea for new list

Welbeck has appointed Bonnier Books UK’s Oliver Holden-Rea as senior commissioning editor, working on a new narrative non-fiction list. Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 12:25:23 UTC ]
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Making Sense of a Bullshit Society: A Reading List by Malcolm Harris

How did everything get so bad, so fast? For young Americans, trust in society and its various institutions is at historical lows. These books comprise a solid intro to the mechanics of our totally fucked up and bullshit American society in 2020. There’s no Trump on the list, but if you read the... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-25 09:49:35 UTC ]
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The Soho Agency promotes De Pass and O’Grady to associate agents

The Soho Agency has promoted Marina de Pass and Niamh O’Grady to associate agents. Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 04:38:39 UTC ]
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Eye Books unveils digital list Lightning Bolts

Independent publisher Eye Books has unveiled a digital-first fiction list, Lightning Bolts. Continue reading at The Bookseller

[ The Bookseller | 2020-02-19 15:02:30 UTC ]
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A Gorgeous Nightmare: On Mark Z. Danielewski’s “The Little Blue Kite”

LOS ANGELES–BASED AUTHOR Mark Z. Danielewski recently published a strange picture book called The Little Blue Kite. The project marks an unexpected pivot from his most recent experimental quintet, The Familiar: Volumes 1–5 (2015–’17), which Danielewski described as a “love letter” to his home... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-02-14 20:00:12 UTC ]
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Bookstores Team Up to Turn Arizona Blue

Bookshop Santa Cruz in California and Changing Hands Bookstore in Arizona, have partnered in a drive to register Arizona voters and persuade them to vote Democrat in this year's presidential election. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
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An Illustrated Reading List of Groundbreaking Mixed-Media Literature

__________________________________ Nathan Holic’s mixed-media novel Bright Lights, Medium-Sized City is out now from Burrow Press. Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-27 09:48:59 UTC ]
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An ‘app whisperer’ teams up with time travelers in William Gibson’s ‘Agency’

The sequel to “The Peripheral” is full of cultural commentary, plus imagination and suspense. Continue reading at The Washington Post

[ The Washington Post | 2020-01-16 19:59:44 UTC ]
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New Literary Agency Specializes in Children’s and YA Graphic Content

Returning to earlier career experience in comics and graphic novels, Janna Morishima is focusing on visual storytelling in her relaunched agency venture. The post New Literary Agency Specializes in Children’s and YA Graphic Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-01-10 12:30:35 UTC ]
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Mumby joins The Soho Agency from Macnaughton Lord

Theatre and performing arts agent Helen Mumby has been appointed a director of The Soho Agency, joining from Macnaughton Lord Representation. Continue reading at The Bookseller

[ The Bookseller | 2020-01-06 14:08:59 UTC ]
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A History of Buying Books Onto the Bestseller List

Donald Trump Jr's Triggered hit the New York Times bestseller list with a dagger, an indication of bulk buys. It's far from the first book to do so. Continue reading at Book Riot

[ Book Riot | 2020-01-06 11:35:08 UTC ]
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Federica Martin Leonardis to close agency

Federica Martin Leonardis has announced she is leaving the agency world to concentrate on being a mother and tackle new projects. Continue reading at The Bookseller

[ The Bookseller | 2020-01-06 09:28:11 UTC ]
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Book of Lists: Firms prepare for an uptick in bankruptcies

In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-12-23 17:10:02 UTC ]
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