If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
Lee Child's Blue Moon (Transworld) has scored a double, topping both the Amazon Charts' Fiction rankings. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 01:59:42 UTC ]
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Novels by authors including Toni Morrison, Sylvia Plath and Salman Rushdie have been recognised by the BBC in a new list of novels that have shaped the world. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 15:14:17 UTC ]
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Lee Child’s Blue Moon (Bantam) has illuminated the charts, beaming straight into the UK Official Top 50 number one with 56,700 copies sold in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 11:31:57 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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#daily basis
#digital media
One of them, Jason Reynolds’s middle-grade novel “Look Both Ways,” is a National Book Award finalist. Continue reading at The New York Times
[ The New York Times | 2019-10-18 21:16:26 UTC ]
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More than 50 crime authors and members of the Detection Club, including Ian Rankin, Mick Herron and Val McDermid, will contribute to a HarperCollins-published title about crime writing. Continue reading at The Bookseller
[ The Bookseller | 2019-10-18 00:21:04 UTC ]
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French literary agency Astier-Péche announces in Frankfurt their representation of Mohamed Leftah's estate and sold English rights to Other Press. The post Astier-Pécher Literary Agency Acquires Rights to Moroccan Author Mohamed Leftah’s Estate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-17 07:15:12 UTC ]
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Catherine Cho will join the Madeleine Milburn Literary, TV & Film Agency as an additional agent in the adult fiction and non-fiction department later this month. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 16:05:38 UTC ]
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Pavilion has scooped the long-awaited second graphic novel from Pam Smy, author and illustrator of Thornhill (David Fickling Books), the first title in a new children’s illustrated fiction list for over sevens. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 09:47:29 UTC ]
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Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading at Advertising Age
[ Advertising Age | 2019-10-14 19:04:03 UTC ]
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#vice president
#nbc universal
#american express
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#digital media
Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday
[ Digiday | 2019-10-11 04:01:45 UTC ]
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#digital content
Princeton University Press has acquired the list of UK-based natural history publisher Wild Nature Press. Continue reading at The Bookseller
[ The Bookseller | 2019-10-07 21:52:23 UTC ]
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Scots Makar Jackie Kay has unveiled her selection of ten “bold, brilliant and brave” BAME authors in the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-10-07 13:20:25 UTC ]
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Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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#client services
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#privately owned
What are the largest tech product companies in Nashville? We ranked Nashville's tech product companies by local-area tech employees. To view the top five and see which one tops the list, check out the slideshow with this story. For the rest of Nashville's top tech product companies, take a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-02 11:26:24 UTC ]
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TV presenter and EastEnders actor Meryl Fernandes has joined the judging panel for the 2020 Blue Peter Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 09:23:36 UTC ]
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What are the largest tech services companies in Nashville? We ranked Nashville's tech services companies by local-area tech employees. To view the top five and see which one tops the list, check out the slideshow with this story. For the rest of Nashville's top tech services companies, take a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-30 11:24:42 UTC ]
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#full list
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Literary Agent Jesseca Salky opens her own literary management company in New York, and Toronto's Wattpad announces a deal with Wise in Rio. The post Industry Notes: Jesseca Salky Opens New Agency; Wattpad Partners in Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-26 06:37:07 UTC ]
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The 'New York Times Book Review' is making a slew of changes to its bestseller lists, both in print and online, including a slimming of some of its print lists from 15 to 10 titles, and the return of two much-loved lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-26 04:00:00 UTC ]
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Yellow Kite has revealed four new titles it has acquired for its 2020 list with a programme that covers the "emotional, physical and spiritual needs of our readers", according to publisher Liz Gough. Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 19:17:39 UTC ]
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