You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t exist back when the Norman Lear sitcoms first aired. Of the 35 brands that aired commercials in the 90-minute ABC production, only seven would have been in a position to purchase national ad inventory in either original broadcast. For the sake of establishing the timeline, the “Henry’s Farewell” episode of “All in the Family” adapted for the 21st century audience first aired on Oct. 20, 1973, while the “Jeffersons” pilot bowed on Jan. 18, 1975—five months after the resignation of President Richard M. Nixon. Among the top spenders in last night’s live broadcast that would’ve been wholly alien to the Bunkers and the Jeffersons at the time the two episodes were initially televised include Google, Facebook and a little firm that had designed an interpreter that would allow the newfangled “microcomputers” to run the programming language BASIC. Originally dubbed Micro-Soft, the Albuquerque, New Mexico-based startup opened for business 45 days after the series premiere of “The Jeffersons.” Other brands that weren’t part of the warp and weave of American life back in the early-to-mid-1970s are Old Navy, Olive Garden, PetSmart, Skittles, Chobani, LIFEWTR and Sleep Number. (During the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-24 00:12:30 UTC ]
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Defamation trial hears Mark Willacy criticised ‘Murdoch’s people’ in email to confidential source after Daily Telegraph questioned reports on ex-commandoFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian
[ The Guardian | 2023-08-01 05:44:11 UTC ]
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It’s never easy to decide what to pack for a trip. Whether you’re packing light for some quick business or heading out on the next big family vacation, it’s important to bring the right tech. Here at PCWorld we’re continually testing the latest gadgets to sort the good from the bad. This... Continue reading at PC World
[ PC World | 2023-07-28 14:06:47 UTC ]
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For a decade while I was drafting it, my debut novel The Peach Seed had a different title, Peach Seed Monkey, which referred to a tiny monkey carved from a peach pit that had been a present to me and my sister when we were children. A book title has power to pique interest, crack […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-27 09:45:33 UTC ]
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Strollers were a common sight in the aisles at San Diego Comic-Con as kids and teens joined parents in cosplay and lined up to meet cartoonists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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It’s never easy to decide what to pack for a trip. Whether you’re packing light for a quick business trip or heading out on the next big family vacation, it’s important to bring the right tech. Here at PCWorld we’re continually testing the latest gadgets to sort the good from the bad. This... Continue reading at PC World
[ PC World | 2023-07-24 10:45:00 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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ALA 2023 wrapped up Tuesday with an uplifting keynote featuring poet Amanda Gorman and children's book illustrator Christian Robinson, who discussed how people can harness their grief to effect change in the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-28 04:00:00 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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As the government passed landmark legislation for the arts, it was jarring to see the national broadcaster take steps in the other directionGet Guardian Australia’s weekend culture and lifestyle emailIt’s been a momentous week for the arts in Australia: a nation electrified by creative work... Continue reading at The Guardian
[ The Guardian | 2023-06-16 15:00:05 UTC ]
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Lorrie Moore's fourth novel, 'I Am Homeless If This is Not My Home,' follows a grieving man through the chaos of 2016 and some wondrous metaphysical byways. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-14 13:00:25 UTC ]
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The first three titles under the Focus Fiction label will be acquired and edited by Jerry B. Jenkins and will be published this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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The first three titles under the Focus Fiction imprint will be acquired and edited by Jerry B. Jenkins and will be published this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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'Time Shelter,' written by Georgi Gospodinov and translated by Angela Rodel, is the first Bulgarian-language novel to win the prestigious International Booker Prize. The duo spoke with PW about the significance of the award, especially now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday
[ Digiday | 2023-05-22 04:01:00 UTC ]
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In her debut novel A History of Burning, Janika Oza gives us the story of a family, one migration journey at a time. Beginning with indentured labor that leads the first member of the family, Pirbhai, from his home in India to East Africa, we follow four generations across several continents and... Continue reading at Electric Literature
[ Electric Literature | 2023-05-12 11:00:00 UTC ]
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The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
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