You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t exist back when the Norman Lear sitcoms first aired. Of the 35 brands that aired commercials in the 90-minute ABC production, only seven would have been in a position to purchase national ad inventory in either original broadcast. For the sake of establishing the timeline, the “Henry’s Farewell” episode of “All in the Family” adapted for the 21st century audience first aired on Oct. 20, 1973, while the “Jeffersons” pilot bowed on Jan. 18, 1975—five months after the resignation of President Richard M. Nixon. Among the top spenders in last night’s live broadcast that would’ve been wholly alien to the Bunkers and the Jeffersons at the time the two episodes were initially televised include Google, Facebook and a little firm that had designed an interpreter that would allow the newfangled “microcomputers” to run the programming language BASIC. Originally dubbed Micro-Soft, the Albuquerque, New Mexico-based startup opened for business 45 days after the series premiere of “The Jeffersons.” Other brands that weren’t part of the warp and weave of American life back in the early-to-mid-1970s are Old Navy, Olive Garden, PetSmart, Skittles, Chobani, LIFEWTR and Sleep Number. (During the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-24 00:12:30 UTC ]
How does a microwave work to soothe single people’s woes? I tried some truly demented recipes from "Microwave Cooking for One & Two" to find out. Continue reading at Slate
[ Slate | 2022-12-29 20:56:31 UTC ]
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Chances are good you know someone who has subscription fatigue from the many digital services that have become essential in our lives. Or maybe you have a loved one getting a new game console or some other exciting new hardware. In either case, we’ve pulled together a number of digital gifts and... Continue reading at Engadget
[ Engadget | 2022-12-14 14:18:30 UTC ]
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You should watch Euphoria, a friend told me while we were on a walk during our young daughters’ dance class. I wasn’t sure why she would suggest this. Particularly in the context of our conversation: I was confiding in her about the anxiety that felt like it had been boiling inside of me for... Continue reading at Electric Literature
[ Electric Literature | 2022-12-13 12:05:00 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Several new and forthcoming faith-based books on marriage and parenting feature straight-talk, Scripture, and a spike of humor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-21 04:00:00 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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In the studio, the best-selling author surrounded himself with people he loves. It shows in his audiobook. Continue reading at The New York Times
[ The New York Times | 2022-09-29 09:00:24 UTC ]
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With D23 underway this weekend, Disney had a lot to share with Star Wars fans. In all, the company debuted three trailers at the expo. First, there was a final look at Star Wars: Andor ahead of the show’s Disney+ premiere on September 21st. Then, we got to see Tales of the Jedi, a new animated... Continue reading at Engadget
[ Engadget | 2022-09-10 19:06:44 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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Based on Anne Deveson’s 1991 memoir about her son’s experience with schizophrenia, this play can be achingly sad. But it also offers hope. Continue reading at The Conversation
[ The Conversation | 2022-08-26 01:01:35 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Families of people who live in a privately owned Winnipeg personal care home want to know why two care aides were allowed to work for months after allegations were brought forward that they had abused 15 residents. Continue reading at CBC
[ CBC | 2022-06-22 20:00:25 UTC ]
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After publishing a tell-all memoir about her family’s struggles with undiagnosed mental illness, Lindsay Wong was surprised by their reaction when she moved back in with her parents during the pandemic. Continue reading at CBC
[ CBC | 2022-06-17 15:51:56 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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We’ve said it many, many times before and we’ll say it many, many times again: libraries represent the best of America. Today’s entry: the New York Public Library will give away 500,000 books this summer to help kids, teens, and families build their at-home libraries. In addition to English,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-09 14:17:10 UTC ]
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The website's mission, to publish works from countries underrepresented in English-first language regions, has not changed since its 2003 launch, but new developments planned to expand the literary conversation include today's reveal of its revamped website. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-07 04:00:00 UTC ]
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Death of a Salesman is returning to Broadway! In 1949, Arthur Miller won the Pulitzer Prize for this play, a critique of the futility of chasing the American Dream. Willy Loman has spent so much of his life on the road as a traveling salesman; upon returning home, he comes to the shattering... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-01 15:31:43 UTC ]
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Pack those books, queue up an audiobook or two, and make your summer road trip decidedly more bookish with these fun pieces!- Courtney Rodgers Continue reading at Book Riot
[ Book Riot | 2022-05-30 10:31:00 UTC ]
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