You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t exist back when the Norman Lear sitcoms first aired. Of the 35 brands that aired commercials in the 90-minute ABC production, only seven would have been in a position to purchase national ad inventory in either original broadcast. For the sake of establishing the timeline, the “Henry’s Farewell” episode of “All in the Family” adapted for the 21st century audience first aired on Oct. 20, 1973, while the “Jeffersons” pilot bowed on Jan. 18, 1975—five months after the resignation of President Richard M. Nixon. Among the top spenders in last night’s live broadcast that would’ve been wholly alien to the Bunkers and the Jeffersons at the time the two episodes were initially televised include Google, Facebook and a little firm that had designed an interpreter that would allow the newfangled “microcomputers” to run the programming language BASIC. Originally dubbed Micro-Soft, the Albuquerque, New Mexico-based startup opened for business 45 days after the series premiere of “The Jeffersons.” Other brands that weren’t part of the warp and weave of American life back in the early-to-mid-1970s are Old Navy, Olive Garden, PetSmart, Skittles, Chobani, LIFEWTR and Sleep Number. (During the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-24 00:12:30 UTC ]
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Garrett Hongo tells a coming-of-age story wrapped in his love of writing and music, and recounts his lifelong quest for the perfect audio equipment. Continue reading at The Washington Post
[ The Washington Post | 2022-03-18 12:00:15 UTC ]
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Diana Abu-Jaber's writing is propulsive — but silkily so, wending on limber paragraphs that allow her to move with ease across a wide-ranging story about conflicted identities. Continue reading at The Washington Post
[ The Washington Post | 2022-03-15 13:25:02 UTC ]
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ABC, home of freshman comedy 'Abbott Elementary,' has partnered with Scholastic to host free book fairs at seven Title 1 schools between March 14-18. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-03-11 21:00:48 UTC ]
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At Public Libraries Online, Jane Pek discusses her debut novel, The Verifiers, which follows Claudia Lin, an amateur sleuth who investigates the potential suitors of lovelorn New Yorkers. “When I read, above all it’s about becoming invested in the character,” Pek explains. “Once I’m invested,... Continue reading at The Millions
[ The Millions | 2022-03-09 21:30:56 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week
[ Media Week | 2022-02-17 16:49:49 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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I have always held a keen interest toward the processes of myth formation and how beliefs about family identity are handed down through generations. My debut novel Defenestrate tells the story of a family in the midst of reckoning with superstition and inheritance, the long-held beliefs that can... Continue reading at Electric Literature
[ Electric Literature | 2022-01-31 12:00:00 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Octopus has pre-empted Camille Kouchner’s memoir, The Familia Grande, which covers a high-profile abuse scandal and has been a runaway hit in France. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 10:05:05 UTC ]
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Two books take historical and personal looks at the theft of artworks during World War II. Continue reading at The Washington Post
[ The Washington Post | 2022-01-07 15:21:36 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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In “Brown Girls,” Daphne Palasi Andreades breaks a big world into small, meaningful pieces. Continue reading at The New York Times
[ The New York Times | 2022-01-04 10:00:03 UTC ]
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The classic adventure story mirrors the holiday season — weeks of madcap action and inner turmoil that usher in a morning of gladness and goodwill. Continue reading at The Washington Post
[ The Washington Post | 2021-12-22 13:00:00 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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U.K-based Bloomsbury Publishing has expanded its presence in the U.S. with the acquisition of the academic and reference publisher ABC-CLIO for a purchase price of $22.3 million. Headquartered in Santa Barbara, ABC-CLIO had sales of $14.7 million in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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Bloomsbury has acquired California-based academic publisher ABC-CLIO in a $22.9m (£17.3m) deal, expanding its academic and digital publishing presence in North America. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 16:09:02 UTC ]
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