You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t exist back when the Norman Lear sitcoms first aired. Of the 35 brands that aired commercials in the 90-minute ABC production, only seven would have been in a position to purchase national ad inventory in either original broadcast. For the sake of establishing the timeline, the “Henry’s Farewell” episode of “All in the Family” adapted for the 21st century audience first aired on Oct. 20, 1973, while the “Jeffersons” pilot bowed on Jan. 18, 1975—five months after the resignation of President Richard M. Nixon. Among the top spenders in last night’s live broadcast that would’ve been wholly alien to the Bunkers and the Jeffersons at the time the two episodes were initially televised include Google, Facebook and a little firm that had designed an interpreter that would allow the newfangled “microcomputers” to run the programming language BASIC. Originally dubbed Micro-Soft, the Albuquerque, New Mexico-based startup opened for business 45 days after the series premiere of “The Jeffersons.” Other brands that weren’t part of the warp and weave of American life back in the early-to-mid-1970s are Old Navy, Olive Garden, PetSmart, Skittles, Chobani, LIFEWTR and Sleep Number. (During the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-24 00:12:30 UTC ]
Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Lucy Corin’s discursive family drama is set against the backdrop of the 2008 financial crisis. Continue reading at The Washington Post
[ The Washington Post | 2021-10-19 13:00:00 UTC ]
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“Concepcion,” by Albert Samaha, combines the epic sweep of global history with an intimate family narrative. Continue reading at The New York Times
[ The New York Times | 2021-10-12 09:00:07 UTC ]
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It’s officially October, which marks the start of National Cookbook Month. If you’re searching for some new sweet or savory treats to make, why not look to Maya Angelou? In addition to being a wizard with her literary pen game, Angelou was also a published cookbook author. In a 2011 article... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-01 15:37:41 UTC ]
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Moriarty tells a fresh, juicy tale about four siblings and their tennis-obsessed parents. Continue reading at The Washington Post
[ The Washington Post | 2021-09-16 14:28:19 UTC ]
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White Rabbit has secured a deal for Ten Thousand Apologies: Fat White Family and the Miracle of Failure about the “country’s most notorious rock band”. Continue reading at The Bookseller
[ The Bookseller | 2021-09-16 01:05:22 UTC ]
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A report into how many times the ABC mentioned News Corp or Murdoch had some embarrassing flaws. Plus: campaign to release Myanmar fixerThe Australian newspaper often gleefully reports the work of the rightwing thinktank the Institute of Public Affairs in an effort to undermine the ABC.Like the... Continue reading at The Guardian
[ The Guardian | 2021-09-10 02:44:13 UTC ]
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Cin’s heartfelt debut involves a Cypriot woman who hatches a drug-smuggling plan. Continue reading at The Washington Post
[ The Washington Post | 2021-09-07 13:00:00 UTC ]
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For your listening pleasure, books by Jojo Moyes, Katie Crouch and Sunjeev Sahota Continue reading at The Washington Post
[ The Washington Post | 2021-09-03 12:00:00 UTC ]
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Fictional story created with Fig expands on previous ad and prepares kids with transition to a new abode. Continue reading at Advertising Age
[ Advertising Age | 2021-08-31 12:00:00 UTC ]
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Puffin has landed a "heart-warming" picture book about a family with two mums, written by Lotte Jeffs and illustrated by Sharon Davey. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 21:13:37 UTC ]
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After so many of us were cooped up at home during COVID, it can provide an excellent opportunity to read a lot and reflect. Several weeks ago, I took a trip out of my home in Tokyo and up into the foothills of Mount Fuji for a solo weekend, something that I’ve been doing at least once or twice a... Continue reading at Fast Company
[ Fast Company | 2021-08-20 05:00:17 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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Former federal attorney general seeks declaration that media outlets never publish ABC’s unredacted defence without judicial permissionChristian Porter has revived an element of his defamation proceedings, by seeking a declaration that three media outlets never publish the ABC’s unredacted... Continue reading at The Guardian
[ The Guardian | 2021-08-18 05:52:27 UTC ]
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Which of these 90s teen series do you remember? We bet you’ll be unlocking some forgotten memories with series like Pink Parrots. Continue reading at Book Riot
[ Book Riot | 2021-08-12 10:36:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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In a series of letters, Daniel Sherrell shares his anger and guilt over the state of the planet. Continue reading at The Washington Post
[ The Washington Post | 2021-08-06 12:00:00 UTC ]
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Shari Lapena’s latest thriller is on the hardcover fiction list, kids are in Halloween mode and other news from the world of best-sellerdom. Continue reading at The New York Times
[ The New York Times | 2021-08-05 09:00:02 UTC ]
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In the new book ‘The Family Firm,’ the controversial economics professor shares how to use meetings, rules and data to sort out parenting decisions Continue reading at The Washington Post
[ The Washington Post | 2021-07-30 12:00:00 UTC ]
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