You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t exist back when the Norman Lear sitcoms first aired. Of the 35 brands that aired commercials in the 90-minute ABC production, only seven would have been in a position to purchase national ad inventory in either original broadcast. For the sake of establishing the timeline, the “Henry’s Farewell” episode of “All in the Family” adapted for the 21st century audience first aired on Oct. 20, 1973, while the “Jeffersons” pilot bowed on Jan. 18, 1975—five months after the resignation of President Richard M. Nixon. Among the top spenders in last night’s live broadcast that would’ve been wholly alien to the Bunkers and the Jeffersons at the time the two episodes were initially televised include Google, Facebook and a little firm that had designed an interpreter that would allow the newfangled “microcomputers” to run the programming language BASIC. Originally dubbed Micro-Soft, the Albuquerque, New Mexico-based startup opened for business 45 days after the series premiere of “The Jeffersons.” Other brands that weren’t part of the warp and weave of American life back in the early-to-mid-1970s are Old Navy, Olive Garden, PetSmart, Skittles, Chobani, LIFEWTR and Sleep Number. (During the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-24 00:12:30 UTC ]
Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Octopus has pre-empted Camille Kouchner’s memoir, The Familia Grande, which covers a high-profile abuse scandal and has been a runaway hit in France. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 10:05:05 UTC ]
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Two books take historical and personal looks at the theft of artworks during World War II. Continue reading at The Washington Post
[ The Washington Post | 2022-01-07 15:21:36 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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In “Brown Girls,” Daphne Palasi Andreades breaks a big world into small, meaningful pieces. Continue reading at The New York Times
[ The New York Times | 2022-01-04 10:00:03 UTC ]
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The classic adventure story mirrors the holiday season — weeks of madcap action and inner turmoil that usher in a morning of gladness and goodwill. Continue reading at The Washington Post
[ The Washington Post | 2021-12-22 13:00:00 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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U.K-based Bloomsbury Publishing has expanded its presence in the U.S. with the acquisition of the academic and reference publisher ABC-CLIO for a purchase price of $22.3 million. Headquartered in Santa Barbara, ABC-CLIO had sales of $14.7 million in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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Bloomsbury has acquired California-based academic publisher ABC-CLIO in a $22.9m (£17.3m) deal, expanding its academic and digital publishing presence in North America. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 16:09:02 UTC ]
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Romanticizing that war has led us to seek another just as “good,” Elizabeth Samet writes. Continue reading at The Washington Post
[ The Washington Post | 2021-12-10 13:00:00 UTC ]
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Bloomsbury Professional has acquired Mental Disorders, Mental Illness and the Family Court, a reference book for non-medical professionals, headed up by semi-retired published Derek Cross. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 15:33:51 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Writer Christina Patterson returns with a memoir about family, mental illness, cake and fortitude. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 05:08:47 UTC ]
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With the ongoing climate crisis, public libraries are a temporary refuge from extreme temperatures for low-income families like my own, writes Carol Eugene Park. Continue reading at CBC
[ CBC | 2021-11-07 15:00:00 UTC ]
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To hear Weng Pixin tell it, Let’s Not Talk Anymore started out as a kind of “fuck you” move after a particularly bad fight with her mom but—as these things tend to go—it gradually transformed into a project to locate herself within the moth-eaten story of her matrilineal line. Moving back and... Continue reading at Electric Literature
[ Electric Literature | 2021-11-04 11:00:00 UTC ]
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Filled with sharp descriptive details of New York City, the focus here is on homes, church, school, and the lives of women and children. Continue reading at The Washington Post
[ The Washington Post | 2021-11-03 11:00:00 UTC ]
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These photos from a giant used book fair prove that romance novels are the best, and romance readers have the most fun. Continue reading at Book Riot
[ Book Riot | 2021-11-02 10:39:00 UTC ]
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The National Teen Book Club is aiming to reach 50,000 young people in 600 schools in a drive to raise literacy levels and encourage a love of reading. Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 16:42:42 UTC ]
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