You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t exist back when the Norman Lear sitcoms first aired. Of the 35 brands that aired commercials in the 90-minute ABC production, only seven would have been in a position to purchase national ad inventory in either original broadcast. For the sake of establishing the timeline, the “Henry’s Farewell” episode of “All in the Family” adapted for the 21st century audience first aired on Oct. 20, 1973, while the “Jeffersons” pilot bowed on Jan. 18, 1975—five months after the resignation of President Richard M. Nixon. Among the top spenders in last night’s live broadcast that would’ve been wholly alien to the Bunkers and the Jeffersons at the time the two episodes were initially televised include Google, Facebook and a little firm that had designed an interpreter that would allow the newfangled “microcomputers” to run the programming language BASIC. Originally dubbed Micro-Soft, the Albuquerque, New Mexico-based startup opened for business 45 days after the series premiere of “The Jeffersons.” Other brands that weren’t part of the warp and weave of American life back in the early-to-mid-1970s are Old Navy, Olive Garden, PetSmart, Skittles, Chobani, LIFEWTR and Sleep Number. (During the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-24 00:12:30 UTC ]
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Líra Könyv made to pay £600 for failing to clearly indicate the story featured ‘a family that is different than a normal family’A bookshop chain in Hungary has been fined for selling a children’s story depicting a day in the life of a child with same-sex parents, with officials condemning the... Continue reading at The Guardian
[ The Guardian | 2021-07-08 12:09:32 UTC ]
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Teresa Lim’s multi-generational memoir about a long-buried family tragedy set against the Second World War in Singapore has gone to Penguin Michael Joseph. Continue reading at The Bookseller
[ The Bookseller | 2021-06-19 12:40:25 UTC ]
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As always, Reid balances a tragic tale with just the right amount of joy, love and levity. Continue reading at The Washington Post
[ The Washington Post | 2021-05-31 11:00:00 UTC ]
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Randa Jarrar’s memoir Love Is An Ex-Country focuses predominantly on the years leading to the 2016 election, a period, which, like now, was characterized by heightened Islamophobia, misogyny, homophobia, anti-immigrant sentiment, and racism. Jarrar embarks on a road trip inspired by Tahia... Continue reading at Electric Literature
[ Electric Literature | 2021-05-21 11:00:43 UTC ]
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A train ride becomes a pretext for a long train of thought, as a man looks back at his past. Continue reading at The Washington Post
[ The Washington Post | 2021-05-18 16:00:48 UTC ]
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Air Miles has been illustrated by his wife Helen Oxenbury and finished by Bill Salaman, friend of the author who died in 2019The final picture book from the late, much-loved children’s author John Burningham – in which “difficult dog” Miles goes on one final journey – has been completed by his... Continue reading at The Guardian
[ The Guardian | 2021-05-15 06:00:18 UTC ]
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The family of former Hatchards manager Geoffrey Bailey have shared the details of his funeral, inviting people to attend the online ceremony. Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 12:26:55 UTC ]
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Williams Collins has pre-empted a memoir by political columnist and commentator Daniel Finkelstein uncovering his family’s devastating experiences of persecution during the Second World War. Continue reading at The Bookseller
[ The Bookseller | 2021-05-05 16:01:10 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Joe Wicks has revealed the cover and title for new recipe book Joe's Family Food, published by Bluebird on 10th June. Continue reading at The Bookseller
[ The Bookseller | 2021-04-10 04:58:41 UTC ]
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There are as many different kinds of memoirs as there are novels, maybe more. The public-figure memoir. The witnessing-history memoir. The survivor’s memoir. The addiction memoir. The let-me-set-the-record-straight memoir. The travel memoir. The memoir about one specific family member. The... Continue reading at Electric Literature
[ Electric Literature | 2021-04-09 11:00:00 UTC ]
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Patrick Radden Keefe aims to hold the family accountable for its role in the opioid crisis. Continue reading at The Washington Post
[ The Washington Post | 2021-04-08 14:00:00 UTC ]
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HQ has signed The Halfways, a “very special” debut family drama from Nilopar Uddin. Continue reading at The Bookseller
[ The Bookseller | 2021-03-26 17:41:46 UTC ]
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Seven Dials will publish Linda McCartney’s Family Kitchen: Over 90 Plant-based Recipes to Save the Planet and Nourish the Soul, by Linda, Paul, Mary and Stella McCartney. Continue reading at The Bookseller
[ The Bookseller | 2021-03-26 11:58:07 UTC ]
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"Of Women and Salt," tracking generations of Latinas, comes out of Gabriela Garcia's family story, life experience and advocacy for migrants. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-03-23 19:20:30 UTC ]
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In “Plunder,” a memoir by Menachem Kaiser, the author tries to repossess a building owned by his grandfather before the war and discovers a history he knew nothing about. Continue reading at The New York Times
[ The New York Times | 2021-03-16 09:00:06 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Bring great-great-great grandma back to life using deep learning. If you’ve ever seen a Harry Potter movie and were enchanted by those movie photos seen in the world’s newspapers and on mantles, you’re going to want to give a new tool called Deep Nostalgia from genealogy site MyHeritage a... Continue reading at Fast Company
[ Fast Company | 2021-03-05 06:24:58 UTC ]
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Sky News Australia goes viral overseas. Plus: Nine greenlights Melissa Caddick drama two days after her remains foundSky News Australia’s YouTube channel now has more subscribers than ABC News: 1.31m to Aunty’s 1.129m. When your best prime-time show, Andrew Bolt’s, regularly has about 80,000... Continue reading at The Guardian
[ The Guardian | 2021-03-05 02:42:25 UTC ]
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