You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t exist back when the Norman Lear sitcoms first aired. Of the 35 brands that aired commercials in the 90-minute ABC production, only seven would have been in a position to purchase national ad inventory in either original broadcast. For the sake of establishing the timeline, the “Henry’s Farewell” episode of “All in the Family” adapted for the 21st century audience first aired on Oct. 20, 1973, while the “Jeffersons” pilot bowed on Jan. 18, 1975—five months after the resignation of President Richard M. Nixon. Among the top spenders in last night’s live broadcast that would’ve been wholly alien to the Bunkers and the Jeffersons at the time the two episodes were initially televised include Google, Facebook and a little firm that had designed an interpreter that would allow the newfangled “microcomputers” to run the programming language BASIC. Originally dubbed Micro-Soft, the Albuquerque, New Mexico-based startup opened for business 45 days after the series premiere of “The Jeffersons.” Other brands that weren’t part of the warp and weave of American life back in the early-to-mid-1970s are Old Navy, Olive Garden, PetSmart, Skittles, Chobani, LIFEWTR and Sleep Number. (During the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-24 00:12:30 UTC ]
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Alexandria Bellefleur has written a dyed-in-the-wool rom-com with some refreshing twists. Continue reading at The Washington Post
[ The Washington Post | 2020-11-10 14:38:18 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Washington’s debut novel, following his acclaimed story collection ‘Lot,’ captures the complexities of love, race and what connects us Continue reading at The Washington Post
[ The Washington Post | 2020-10-27 12:00:00 UTC ]
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A terrible accident in 1947 sets the tone for a 15-year look at a rural family’s life. Continue reading at The Washington Post
[ The Washington Post | 2020-10-20 12:00:00 UTC ]
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The ratings for Thursday's controversial presidential town hall faceoff between NBC and ABC are in, and ABC's Joe Biden broadcast was the ratings winner--even though NBC News simulcast its President Trump town hall across multiple networks--according to early Nielsen data released this... Continue reading at AdWeek
[ AdWeek | 2020-10-16 19:34:41 UTC ]
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Géraldine Schwarz argues that historical reckoning is necessary to prevent repetitions of intolerance and targeted violence. Continue reading at The Washington Post
[ The Washington Post | 2020-10-16 12:00:00 UTC ]
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Religion publishers are addressing the modern needs of parents and couples in new books on mental health, LQBTQ issues, addiction, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Hodder & Stoughton will publish broadcaster Nicky Campbell's memoir One of the Family, which will focus on family, adoption, mental health and Campbell's "miracle dog" Maxwell. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 15:35:17 UTC ]
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News Corp columnist apologised for ‘hurtful and untrue’ comments about Indigenous boy with dwarfismThe family of Quaden Bayles, a nine-year-old Indigenous boy with dwarfism, will receive close to $200,000 in damages plus legal costs after an agreement was reached with the News Corp columnist... Continue reading at The Guardian
[ The Guardian | 2020-09-22 22:31:00 UTC ]
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IDW Media Holdings announced plans to launch a kids, family, and young adult division as part of its IDW Entertainment and IDW Publishing units. The division will operate under the direction of Jeff Brustrom, who has been named its v-p, and will focus primarily on animation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Hodder & Stoughton has pre-empted a "unique" and "meticulously researched" family memoir, The Lost Café Schindler by Meriel Schindler, centred on a family business and spanning two centuries and two world wars. Continue reading at The Bookseller
[ The Bookseller | 2020-09-15 04:29:57 UTC ]
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Yaa Gyasi’s debut novel Homegoing told the story of two branches of a Ghanaian family, one descended from a woman who marries a white slave trader and whose line stays in Ghana, another descended from her half-sister who is captured and sent to America in bondage. Gyasi’s second novel... Continue reading at Electric Literature
[ Electric Literature | 2020-09-11 11:00:00 UTC ]
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Henri Cole was born in Fukuoka, Japan, in 1956. His previous books include the poetry collections Middle Earth, Blackbird and Wolf, Touch, and Pierce the Skin, as well as a memoir, Orphic Paris. He has received many awards for his work, including the Jackson Poetry Prize, the Kingsley Tufts... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-04 08:51:11 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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ABC’s finance reporter turns heads with Lou Reed and Patti Smith books. Plus: Jon Faine becomes accidental ad manMany television reporters and presenters have been working from home since the pandemic struck but none have nailed the home-based TV set quite like Alan Kohler. The ABC’s finance guy... Continue reading at The Guardian
[ The Guardian | 2020-08-28 00:33:53 UTC ]
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