Ads (sadly) not rebooted for ABC’s ‘All in the Family,’ ‘Jeffersons’ nostalgia trip

You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t exist back when the Norman Lear sitcoms first aired. Of the 35 brands that aired commercials in the 90-minute ABC production, only seven would have been in a position to purchase national ad inventory in either original broadcast. For the sake of establishing the timeline, the “Henry’s Farewell” episode of “All in the Family” adapted for the 21st century audience first aired on Oct. 20, 1973, while the “Jeffersons” pilot bowed on Jan. 18, 1975—five months after the resignation of President Richard M. Nixon. Among the top spenders in last night’s live broadcast that would’ve been wholly alien to the Bunkers and the Jeffersons at the time the two episodes were initially televised include Google, Facebook and a little firm that had designed an interpreter that would allow the newfangled “microcomputers” to run the programming language BASIC. Originally dubbed Micro-Soft, the Albuquerque, New Mexico-based startup opened for business 45 days after the series premiere of “The Jeffersons.” Other brands that weren’t part of the warp and weave of American life back in the early-to-mid-1970s are Old Navy, Olive Garden, PetSmart, Skittles, Chobani, LIFEWTR and Sleep Number. (During the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-24 00:12:30 UTC ]

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Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
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Sparking joy: Alan Kohler's walk on the wild side rocks ABC | The Weekly Beast

ABC’s finance reporter turns heads with Lou Reed and Patti Smith books. Plus: Jon Faine becomes accidental ad manMany television reporters and presenters have been working from home since the pandemic struck but none have nailed the home-based TV set quite like Alan Kohler. The ABC’s finance guy... Continue reading at The Guardian

[ The Guardian | 2020-08-28 00:33:53 UTC ]
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ReBoot Virtual Conference Set for October 13

"ReBoot: Books, Business and Reading," a virtual conference aimed at preparing the publishing industry for 2021, has been set for October 13. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-26 04:00:00 UTC ]
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A Road Trip With One of the 20th Century’s Greatest Writers

“Borges and Me,” a memoir by Jay Parini, recounts a young poet’s travels with Jorge Luis Borges, the Argentine master. Continue reading at The New York Times

[ The New York Times | 2020-08-18 09:00:07 UTC ]
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‘Finding Freedom’ dissects Prince Harry and Meghan Markle’s break with the royal family

Co-authors Omid Scobie and Carolyn Durand spoke to more than 100 friends, aides and others in the Sussexes’ “inner circle.” Continue reading at The Washington Post

[ The Washington Post | 2020-08-17 05:36:04 UTC ]
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A White author grapples with a family history of racial oppression

Edward Ball sketches a portrait of his Klansman ancestor, a Black victim and post-Civil War New Orleans. Continue reading at The Washington Post

[ The Washington Post | 2020-08-07 12:00:00 UTC ]
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Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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Personal Space: Morgan Jerkins on Making Unexpected Family Discoveries

On this episode of Personal Space: The Memoir Show, Sari Botton interviews Morgan Jerkins, author of Wandering in Strange Lands: A Daughter of the Great Migration Reclaims Her Roots, published by Harper. In this fascinating historical memoir, Jerkins explores her identity and heritage by tracing... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-03 19:36:31 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

How to write about a 4-year-old poet’s book deal without getting sad.

This is definitely a clickbait title because I don’t really know the answer. In contemplating Nadim Shamma-Sourgen’s recently announced book deal with Walker Books (who will publish a collection of his “astonishing” poetry next summer) I have spent the last 15 minutes of my life cycling through... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-22 15:38:53 UTC ]
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A.H. Kim’s ‘A Good Family’ is a domestic suspense that will keep readers guessing

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[ The Washington Post | 2020-07-15 05:17:42 UTC ]
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Court Rejects Trump Family Claims, Greenlights Niece's Tell-All

New York State Supreme Court Judge Hal B. Greenwald has cleared the way for Mary L. Trump to publish and promote her tell-all 'Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-14 04:00:00 UTC ]
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Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control

Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News

[ ABC News | 2020-07-12 18:20:00 UTC ]
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The real villain of Mary Trump’s family tell-all isn’t Donald. It’s Fred.

Review of ‘Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man’ by Mary L. Trump Continue reading at The Washington Post

[ The Washington Post | 2020-07-09 13:20:12 UTC ]
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Trump Family Doubles Down, Urges Court to Block S&S from Publishing Mary Trump’s Tell-All

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[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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A Sudden Tragedy Leads to Unsinkable Family Secrets

Set in Atlantic City in the 1930s, Rachel Beanland’s debut novel wades through heartbreak. Continue reading at The New York Times

[ The New York Times | 2020-07-07 09:00:11 UTC ]
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Hodder embarks on a Scottish road trip with 'Outlander' stars

Hodder & Stoughton will publish Clanlands: Whisky, Warfare, and a Scottish Adventure Like No Other, by Sam Heughan and Graham McTavish, stars of the historical drama series "Outlander". Continue reading at The Bookseller

[ The Bookseller | 2020-07-05 23:10:32 UTC ]
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In Filing, S&S Attacks Trump Family Bid to Block Publication of Niece’s Tell-All

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[ Publishers Weekly | 2020-07-01 04:00:00 UTC ]
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