The Book Marketing Society has announced the winners of the best marketing campaigns of January to March 2017, featuring work for Adrian Mole's 50th anniversary and Chimamanda Nogozi Adichie’s Dear Ijeawele, among others. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-05-31 00:00:00 UTC ]
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Open Road Integrated Media has acquired the US rights to the digital editions of the Adrian Mole series by late British author Sue Townsend, including the "iconic" The Secret Diary of Adrian Mole, Aged 13 ¾. Continue reading at The Bookseller
[ The Bookseller | 2017-09-08 00:00:00 UTC ]
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A prediction of how computers will impact businesses from the 1960s, a view on how the UK should integrate with Europe as it joins the common market from the 1970s and the effects of using sex in marketing are among the journals made free to read by global research publisher Emerald as it marks... Continue reading at The Bookseller
[ The Bookseller | 2017-01-11 00:00:00 UTC ]
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Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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Virago is celebrating the 50th anniversary of its pop-culture classic Valley of the Dolls in June by bringing out a new, pink-paged anniversary edition. Continue reading at The Bookseller
[ The Bookseller | 2016-05-19 00:00:00 UTC ]
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Voices for the Library is marking the 50th anniversary of the Public Libraries and Museums Act by... Continue reading at The Bookseller
[ The Bookseller | 2014-07-31 00:00:00 UTC ]
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"Who are the Beatles?" The question ricocheted across Twitter during the 2014 Grammy Awards, where Paul McCartney and Ringo Starr reunited to perform.It's an absurd question, even from those barely old enough to tweet. The Beatles' official Twitter account has more than 2 million followers. Paul... Continue reading at Advertising Age
[ Advertising Age | 2014-02-04 00:00:00 UTC ]
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Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller
[ The Bookseller | 2013-06-26 00:00:00 UTC ]
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The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller
[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Get ready to celebrate: Here are the amazing 2021 winners of the Pulitzer Prize, the 105th year of the award! Continue reading at Book Riot
[ Book Riot | 2021-06-11 18:14:33 UTC ]
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Chimamanda Ngozi Adichie has been crowned the Women’s Prize for Fiction ‘Winner of Winners’ for her novel Half of a Yellow Sun (HarperCollins). Continue reading at The Bookseller
[ The Bookseller | 2020-11-11 09:24:21 UTC ]
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Because the pandemic makes travel uncertain, Frankfurter Buchmesse names only a German Wildcard winner this year: Munich's &Töchter Verlag. The post Frankfurt Names Its Domestic Wildcard Winner; Forgoes an International Winner appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-15 14:45:42 UTC ]
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Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek
[ AdWeek | 2020-03-18 20:43:09 UTC ]
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A major Polish retailer is betting on 'small format bookstores' and proliferating locations to make a success of its new Mole Mole bookshops. The post In Poland, Empik Banks on Smaller, Targeted ‘Mole Mole’ Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-19 00:00:00 UTC ]
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With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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