Adaptive Studios is an unusual venture that looks to find abandoned intellectual property and revive it for production in a wide variety of media. The venture has launched Adaptive Books and released its first title this month. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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#content producers
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The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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#announce monday
#in-house team
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Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-02 00:00:00 UTC ]
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#real estate
#article pages
#premium publishers
The Masters of Photography series was first published in 1976 by Aperture, the nonprofit photography resource center and publisher based in New York, but it’s been out of print since the early 1990s. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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#publisher based
#early 1990s
The organization formerly known as the Online Publishers Association (OPA) has announced a new name, Digital Content Next, a rebrand that signals a renewed focus on defining and confronting critical, big picture issues that its members face when crea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-22 00:00:00 UTC ]
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#digital content
#renewed focus
The University of Texas Press has revived its translations of classic Latin American literature, bringing most of them into digital form for the first time. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-19 00:00:00 UTC ]
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#texas press
#digital form
What Facebook's news recommendations feature could mean for publishers, advertisers. The post Facebook drops hints that it’s eyeing content recommendation, too appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-09 00:00:00 UTC ]
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Saks Fifth Avenue, the nearly 90-year-old department store that's in the thick of a rebranding effort, is looking to content to help polish its image and, in the long run, boost sales. This fall, the company's men's and women's catalogues will adopt the look and feel of a fashion magazine with... Continue reading at Advertising Age
[ Advertising Age | 2014-09-05 00:00:00 UTC ]
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#boost sales
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#dark side
#conde nast
For the Win has had success driving referral traffic from Facebook’s trending topics, a feature that, despite becoming a mainstay on Facebook, remains an afterthought for some self-styled “viral publishers.” The post How Facebook plays content gatekeeper appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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#trending topics
The BBC have optioned Peter May's Lewis Trilogy for a new drama series. According to the... Continue reading at The Bookseller
[ The Bookseller | 2014-08-27 00:00:00 UTC ]
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#drama series
EducaTablet has launched a digital-content ecosystem where Latin American students can access textbooks from major publishers, in Spanish and English, online and off. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
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Speakaboos, a mobile educational platform for children that offers subscription access to interactive ebooks and songs, is expanding its digital inventory with new content from Scholastic, the Jim Henson Company, and HIT Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-21 00:00:00 UTC ]
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#interactive ebooks
#hit entertainment
'Stay' follows a teenage cellist, Mia, who must decide whether to die or move forward with life after becoming injured in a car accident. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-16 00:00:00 UTC ]
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#movie adaptation
#ya book
#move forward
#car accident
Just over a week ahead of the release of the film adaptation of 'If I Stay,' Gayle Forman's novel, once again, took the top spot on Apple's iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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#ibooks bestsellers
#week ahead
#film adaptation
#gayle forman
Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-08-05 00:00:00 UTC ]
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#sponsored articles
In the new era of digital media, everyone’s a publisher — celebrities, nobodies, spy agencies, house plants and, especially, brands. Building “the plumbing” for brands that want to be part of this new era, and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-30 00:00:00 UTC ]
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#investigative journalism
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
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#debate rages
#native advertising
There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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#core part
#largest advertisers
#online publisher
Everything from novels to movies, video games, and even government reports have been given the graphic novel treatment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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#video games