Adaptive Studios is an unusual venture that looks to find abandoned intellectual property and revive it for production in a wide variety of media. The venture has launched Adaptive Books and released its first title this month. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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The success of John Green and Veronica Roth has lifted the children's market in the USA to a... Continue reading at The Bookseller
[ The Bookseller | 2014-07-10 00:00:00 UTC ]
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"The Fault in Our Stars" author announced that Sarah Polley has been chosen by Paramount to write and direct a film based on his YA book, 'Looking for Alaska.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-27 00:00:00 UTC ]
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VigLink Inc., which helps digital publishers monetize their sites via native ads, has raised $18 million to fuel international expansion and focus on the needs of marketers. The Series C funding was led by RRE Ventures with participation from existing backers Google Ventures, Emergence Capital... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-06-14 00:00:00 UTC ]
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The just-concluded Asian Festival Children’s Content (AFCC), which ran from May 30 to June 4 in Singapore, hosted around 100 speakers from 16 different countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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With booksellers from all over the country and beyond gathering in New York City for BEA, what better time for the ABA and the CBC to organize a tour of the studios of children's book illustrators? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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#photo essay
BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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#high quality
#readers don
#managing partner
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No one knows how the first book-to-film critics panel at BookCon will go, least of all Matt Atchity, the editor-in-chief of the online film review site Rotten Tomatoes, who is going to be moderating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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It’s six p.m., and I’m at John Marshall Media near Times Square in New York City, sitting in the recording booth where Kathleen McInerney has been narrating two audiobooks back-to-back for the past eight hours. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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#repurposing content
#digital solutions
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Knewton, a company that produces adaptive learning software, has an agreement with European educational publisher Sonoma Learning to use the Knewton API in digital content produced by Malmberg, its Dutch publishing division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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The Publishers Association (PA) and the Independent Publishers Guild (IPG) have relaunched the... Continue reading at The Bookseller
[ The Bookseller | 2014-04-08 00:00:00 UTC ]
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The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-29 00:00:00 UTC ]
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Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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Marshall McLuhan's famous dictum tells us that the form of a medium is inherently part of the message itself. Content in printed magazine form, for example, dictates many aspects of the story-from its written style and word count to the subtleties of fixed page design. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Nothing gets the work done faster, or makes the word travel further, than having the might of the government behind it or the united action of a group of individuals with shared interests. In the Korean publishing industry, such synergy is evident and has been very effective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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#digital publishing
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The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Kay to give the play-by-play of Rivera’s ‘Closer’ and more in this month's audio book news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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The Oscars 2014 ceremony saw the movie '12 Years a Slave,' based on the memoir of the same name by Solomon Northup, score big by winning the Best Picture prize. The Oscars 2014 awards were held on March 2. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-04 00:00:00 UTC ]
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