In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It was the same templated process for decades, though the awareness and research stages might have occurred through alternative channels. Brands advertised to prospects and customers in a similar fashion. After all, why would you deviate from the touch points where the customers were most likely to interact with you? And for decades this process (mostly) worked. However, with the advancement of technology, such as smartphones and tablets, I've observed that consumer behavior has shifted dramatically, and the customer journey is no longer treated as linear. People jump from device to device, consume information through dozens of channels and can access digital content from almost anywhere in the world. The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case: The point A to point B road map no longer exists. The way people interact with brands is all over the map. But in a world driven by the customer, brand marketers need to connect these hundreds of customer touch points to better understand their target audiences and deliver more relevant messages across multiple channels. I believe more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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Booksellers appreciated the mix of big and small and regional and national publishers who made the trip to Tacoma for the Pacific Northwest Booksellers Association fall trade show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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In a highly anticipated post-trial filing PRH attorneys reiterate their claim that the government manufactured a fatally flawed case to block the nearly $2.2 billion merger—and then failed to prove it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-09 04:00:00 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-07 08:52:00 UTC ]
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Jonathan Escoffery’s first book, the superbly crafted, kinetic linked story collection If I Survive You, arrives with four starred pre-publication reviews and an early rave from The New Yorker’s Katy Waldman, with more to come. He’s a rare debut author with a lengthy track record. His stories... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-06 08:57:51 UTC ]
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The new FinElib transformative agreement may reach researchers at as many as 30 institutions, according to Springer Nature. The post Finnish Research: Springer Nature Announces a Fourth Transformative Agreement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-02 00:33:29 UTC ]
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Nuar Alsadir explores how all types of outburst can act as conduits to our animal nature, that vibrant essence unconstrained by social code. Continue reading at The Washington Post
[ The Washington Post | 2022-08-18 12:14:36 UTC ]
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The agreement Springer Nature is touting with the University of California is an extension of its 2020 arrangement for research articles. The post Springer Nature and University of California Renew Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-10 13:02:10 UTC ]
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"The Forgiven" author Lawrence Osborne discusses the impulses that drive his fiction. Continue reading at The Washington Post
[ The Washington Post | 2022-07-22 13:00:00 UTC ]
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Today in extremely niche literary world factoids: in case you didn’t know (I did not) Zadie Smith has a younger brother named Ben Bailey Smith, an actor and standup who goes by Doc Brown, admires Taylor Swift’s writing ability, and features in Netflix’s new adaptation of Jane Austen’s Persuasion... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-20 16:07:31 UTC ]
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Teddy Wayne's novel is a character study of a protagonist stuck in a rut of self-regard. Continue reading at The Washington Post
[ The Washington Post | 2022-07-12 14:30:05 UTC ]
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Vegan meal kit startup Daily Harvest has been hit with two lawsuits by customers alleging they needed gallbladder removals after eating one of the company's products, reportedCNN. Last month the company issued a voluntary recall of its “French Lentil + Leek Crumbles” dish following multiple... Continue reading at Engadget
[ Engadget | 2022-07-01 23:30:53 UTC ]
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Six transformative journals achieved 75-percent open-access uptake in 2021, according to Springer Nature this month. The post Berlin’s Springer Nature: Open Access Up 40 Percent in Transformative Journals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-22 22:31:24 UTC ]
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Fans of Britain’s Queen Elizabeth II have new options for learning about her seven-decade reign. Continue reading at The Washington Post
[ The Washington Post | 2022-06-18 12:00:58 UTC ]
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Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age
[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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An industry roundtable, held at the Multipli Forti literary festival in New York on June 6, addressed how independent publishers can get works of translated literature to readers in an era marked by media saturation and increased dominance by major companies over the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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‘Nine parties it up,’ accuses the Australian, while ignoring corporate hospitality of News Corp execs. Plus: the Tele’s riveting true crime TikToks“Nine parties it up” was the headline on a hit piece in the Australian about rival media company Nine Entertainment. The broadcasting and publishing... Continue reading at The Guardian
[ The Guardian | 2022-06-03 02:00:54 UTC ]
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Let’s take a deep dive into what makes book adaptations good and take a look at some of the best recent book adaptations you can watch! Continue reading at Book Riot
[ Book Riot | 2022-05-27 10:38:00 UTC ]
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In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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For decades the practice was deemed "dishonest and immoral," writes Brian Hochman. Continue reading at The Washington Post
[ The Washington Post | 2022-05-13 12:00:07 UTC ]
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Springer Nature calls its arrangement, through the Max Planck Digital Library, its largest open-access institutional book deal yet. By Porter Anderson, Editor-in-Chief | @Porter_Anderson More Than 80 Max Planck Institutes Participating in an agreement the company calls its largest institutional... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-13 00:44:39 UTC ]
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