In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It was the same templated process for decades, though the awareness and research stages might have occurred through alternative channels. Brands advertised to prospects and customers in a similar fashion. After all, why would you deviate from the touch points where the customers were most likely to interact with you? And for decades this process (mostly) worked. However, with the advancement of technology, such as smartphones and tablets, I've observed that consumer behavior has shifted dramatically, and the customer journey is no longer treated as linear. People jump from device to device, consume information through dozens of channels and can access digital content from almost anywhere in the world. The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case: The point A to point B road map no longer exists. The way people interact with brands is all over the map. But in a world driven by the customer, brand marketers need to connect these hundreds of customer touch points to better understand their target audiences and deliver more relevant messages across multiple channels. I believe more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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A queer sci-fi retelling of Shakespeare’s "Hamlet", The Death I Gave Him by Em X Liu, has been signed by Solaris. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 15:34:27 UTC ]
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Springer Nature and the Egyptian Government have agreed a “landmark” deal to drive forward open research and ensure Egyptian research achieves greater global visibility. Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 10:56:21 UTC ]
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Lit Lists The past year and a half of being stuck inside and working from home has led many of us to turn to our pets as consistent conversational companions. For some, we have even adopted the peculiar social practices of our furry friends. If you are... Continue reading at World Literature Today
[ World Literature Today | 2021-12-09 15:24:00 UTC ]
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Citing some 20 percent of its workforce being based in India, Springer Nature chooses the state of Meghalaya for its tree-planting project. The post Springer Nature Plants Trees in India, One for Each Employee appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-12-08 19:08:20 UTC ]
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Saying 34 percent of all its articles and 16 percent of its primary research is published under open access, Springer Nature proclaims leadership in the field. The post The Open Access Race: Springer Nature Announces One Million Articles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-12-02 14:38:35 UTC ]
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After five years at the helm of W F Howes, Miles Stevens-Hoare has led the audio pioneer through a huge growth spurt, and is now moving into creating its own audio-first content, launching the WFH Original list. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 21:35:34 UTC ]
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Book Reviews Mitchell River National Park, Victoria, Australia / Photo by Zac Porter / Unsplash While the landmark anthology Guwayu – For All Times: A Collection of First Nations Poems (Magabala Books, 2020), edited by Jeanine Leane, refuses the... Continue reading at World Literature Today
[ World Literature Today | 2021-11-09 21:58:53 UTC ]
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Denzil Meyrick's DCI Daley series will be adapted for television, and will star "Game of Thrones" actor Rory McCann in the lead role. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 00:02:39 UTC ]
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Vincent van Gogh loved writers as much as he loved painters. It was partly by immersing himself in literature that Van Gogh developed the singular, elegant voice that makes his letters such an important literary achievement. This immersion also helped give him an ability to describe so... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-02 08:50:51 UTC ]
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A spate of new books wrestle with complex questions about what humans seek from nature and what we should give back. Continue reading at The Washington Post
[ The Washington Post | 2021-11-01 10:00:00 UTC ]
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With all segments except adult nonfiction posting gains, unit sales of print books rose 7% last week over the week ended October 24, 2020. The increase could indicate that consumers are heeding warnings that they should buy holiday gifts early to avoid missing out on items due to shortages... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-28 04:00:00 UTC ]
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Springer Nature has launched a campaign to highlight the importance of research in identifying climate solutions ahead of the UN Climate Conference, known as COP26, which begins on 31st October. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 10:06:25 UTC ]
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The quickening approach to the UN Climate Change Conference gets a boost in a new compilation from Holtzbrinck's Springer Nature. The post Pre-COP26: Springer Nature Announces ‘Climate Research in Action’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-26 22:33:49 UTC ]
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Oxford anthropology professor Harvey Whitehouse's The Evolution Gap will be published by Hutchinson Heinemann in 2024. Continue reading at The Bookseller
[ The Bookseller | 2021-10-22 20:33:50 UTC ]
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The newly piloted program from Springer Nature translates into English from Chinese, Japanese, Spanish and Portuguese and French. The post During Frankfurt: Springer Nature Offers Auto-Translation for Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-19 07:06:57 UTC ]
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Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:36:54 UTC ]
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Springer Nature has introduced a free auto-translation service for books and manuscripts for its authors Continue reading at The Bookseller
[ The Bookseller | 2021-10-18 08:57:50 UTC ]
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Springer Nature is joining the Business Ambition for 1.5°C campaign, a call-to-action for companies to set emissions reduction targets that can collectively limit global temperature increases. Continue reading at The Bookseller
[ The Bookseller | 2021-10-15 02:29:56 UTC ]
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Speaking of a mission 'to embed trust in research,' Springer Nature again this year offers a series of digital discussions during Frankfurt. The post Springer Nature at Frankfurt: Physical Stand, Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-13 20:29:19 UTC ]
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The Queen’s Gambit, Bridgerton, Mindhunter, Maid: Netflix has a track record of turning books into hit television series. And though popular adaptations often drum up interest in their source material—after the show premiered, Walter Tevis’s The Queen’s Gambit landed on the New York Times... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-13 18:00:07 UTC ]
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