In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It was the same templated process for decades, though the awareness and research stages might have occurred through alternative channels. Brands advertised to prospects and customers in a similar fashion. After all, why would you deviate from the touch points where the customers were most likely to interact with you? And for decades this process (mostly) worked. However, with the advancement of technology, such as smartphones and tablets, I've observed that consumer behavior has shifted dramatically, and the customer journey is no longer treated as linear. People jump from device to device, consume information through dozens of channels and can access digital content from almost anywhere in the world. The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case: The point A to point B road map no longer exists. The way people interact with brands is all over the map. But in a world driven by the customer, brand marketers need to connect these hundreds of customer touch points to better understand their target audiences and deliver more relevant messages across multiple channels. I believe more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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“Napoleon: A Life Told in Gardens and Shadows” and “Empire’s Eagles: The Fate of the Napoleonic Elite in America” show unexpected sides of the military upstart Continue reading at The Washington Post
[ The Washington Post | 2021-08-04 14:00:00 UTC ]
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Back in April, A24 and Rhombus Media optioned the rights to Viet Thanh Nguyen’s The Sympathizer, Nguyen’s Pulitzer-winning debut novel about a half-French, half-Vietnamese army captain who serves as a communist double agent after the fall of Saigon. The novel is being adapted into a limited... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-16 15:33:34 UTC ]
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Staff at the academic publisher Springer Nature are being given an extra day of holiday on 2nd July to thank them for their "extraordinary efforts" during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 17:57:04 UTC ]
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Academic publisher Springer Nature has launched a name change policy to enable transgender scholars and writers to update their name on published works. Continue reading at The Bookseller
[ The Bookseller | 2021-06-29 23:20:28 UTC ]
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There’s one date set in stone in my cultural calendar: the Bradford Literature Festival (which starts today). Even in this year’s ‘reduced form’ - a necessity of the pandemic - it features over 100 events and 200 speakers. Despite the circumstances, BLF remains one of Britain’s most impressive... Continue reading at The Bookseller
[ The Bookseller | 2021-06-25 23:05:40 UTC ]
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The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct. The post Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-25 10:00:00 UTC ]
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“The Chosen and the Beautiful” doesn’t wholly reimagine the Roaring Twenties; it simply adds black arts to the illicit inebriation. Continue reading at The Washington Post
[ The Washington Post | 2021-06-18 12:00:00 UTC ]
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The stereotype of military and machismo is still prevalent if not exclusive, but the stories are complicated Continue reading at The Washington Post
[ The Washington Post | 2021-06-11 12:00:00 UTC ]
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It’s been a big year for Michelle Zauner. This spring, her much-lauded memoir Crying in H Mart was published, and last week her band Japanese Breakfast released Jubilee, another critically acclaimed album. And the excitement continues: yesterday, the Hollywood Reporter announced that Crying in H... Continue reading at Literrary Hub
[ Literrary Hub | 2021-06-08 14:46:24 UTC ]
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Encouraging intra-community reading in diaspora, the new list is announced amid anti-Asian violence in many parts of the world. The post Asian and Pacific Islander Identity: Gold House’s New Reading List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-04 19:32:10 UTC ]
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Headline has landed Sex Bomb, a "hilarious, compelling and conversation-starting" memoir from stand-up comedian, podcast host and writer Sadia Azmat. Continue reading at The Bookseller
[ The Bookseller | 2021-05-24 11:30:11 UTC ]
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Bioethicist Henry T. Greely ponders the implications of the gene-editing technology. Continue reading at The Washington Post
[ The Washington Post | 2021-05-21 12:00:00 UTC ]
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Even as a youngster, Dylan seemed to be aware of the importance of crafting his persona. Continue reading at The Washington Post
[ The Washington Post | 2021-05-20 10:00:00 UTC ]
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Springer Nature formalizes its 14th national transformative agreement, 13 of which are in Europe. This one is for four years. The post Springer Nature Opens Another Transformative Agreement in Europe appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-07 18:09:50 UTC ]
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Publishers offering mind, body, and spirituality titles look for BIPOC authors who authentically represent a discipline or practice with depth, sensitivity, and nuance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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The Macmillan International Higher Education team, with 17 employees, is to be transferred from Springer Nature to Macmillan Learning. Continue reading at The Bookseller
[ The Bookseller | 2021-04-22 20:34:47 UTC ]
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Independent Bookstore Day, administered by the American Booksellers Association, takes place this coming Saturday, April 24. More than 740 stores are participating and booksellers are adjusting to the times, moving many events outdoors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-20 04:00:00 UTC ]
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A number of booksellers from across England and Wales have reported an ‘amazing’ spell of trading after being allowed to reopen again to customers this week. Continue reading at The Bookseller
[ The Bookseller | 2021-04-18 00:30:12 UTC ]
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In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek
[ AdWeek | 2021-04-16 23:45:54 UTC ]
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Editor Sonny Marr is leaving Cornerstone this month owing to a “shifting focus” in the division’s commercial fiction publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-04-14 07:17:08 UTC ]
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