In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It was the same templated process for decades, though the awareness and research stages might have occurred through alternative channels. Brands advertised to prospects and customers in a similar fashion. After all, why would you deviate from the touch points where the customers were most likely to interact with you? And for decades this process (mostly) worked. However, with the advancement of technology, such as smartphones and tablets, I've observed that consumer behavior has shifted dramatically, and the customer journey is no longer treated as linear. People jump from device to device, consume information through dozens of channels and can access digital content from almost anywhere in the world. The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case: The point A to point B road map no longer exists. The way people interact with brands is all over the map. But in a world driven by the customer, brand marketers need to connect these hundreds of customer touch points to better understand their target audiences and deliver more relevant messages across multiple channels. I believe more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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Many of us have fond memories of Harold and the Purple Crayon—Crockett Johnson’s beloved children’s book about a four-year-old boy exploring the contours of his imagination through drawing. Yesterday afternoon, The Hollywood Reporter announced that Zachary Levi will be starring in Sony... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-02 17:11:35 UTC ]
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Aurum, an imprint of The Quarto Group, has acquired Hannah Bourne-Taylor’s debut nature memoir, Fledgling. Continue reading at The Bookseller
[ The Bookseller | 2021-02-01 23:39:22 UTC ]
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Subscribe on Podcasts | Spotify | SoundCloud | Hosts Kate Wolf and Medaya Ocher are joined by New Yorker staff writer and Pulitzer Prize-winning author Elizabeth Kolbert. In her new book, Under a White Sky: The Nature of the Future, Kolbert explores the many ways in which humans intervene in... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-01-29 20:19:58 UTC ]
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Less than a month on from the movie poster controversy (Cherrk!) that rocked the internet to its very core, the first trailer for Cherry—the Tom Holland-starring film adaptation of Nico Walker’s 2018 semi-autobiographical debut novel about an Iraq War veteran turned drug addict turned bank... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-14 19:34:29 UTC ]
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In his address to the APE conference, the Springer Nature CEO makes a determined case for gold over green open access. The post Springer Nature CEO Vrancken Peeters: Case for Gold Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-12 21:28:45 UTC ]
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I consider myself Argentine. I tell people it is not only part of my origin story but my identity. My first novel is titled Hades, Argentina, and to my friends I’m sure that seems fitting, the natural summation of my life and literary ambitions so far. But the truth is I had never been to […] Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-12 09:48:41 UTC ]
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Hodder & Stoughton has commissioned Gifts of Gravity and Light: A Nature Almanac for the Twenty-first Century, edited by Pippa Marland and Anita Roy and featuring a foreword from Bernardine Evaristo. Continue reading at The Bookseller
[ The Bookseller | 2021-01-06 23:06:31 UTC ]
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2021 is already starting off right (movie-wise, at least): Deadline has just announced that Tiffany Haddish is in final negotiations to star in the screen adaptation of National Book Award winner M.T. Anderson’s sci-fi novel Landscape with Invisible Hand, which will be produced by MGM, Annapurna... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-06 19:07:21 UTC ]
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Obama’s unfulfilled threat to Assad is among the episodes David Andelman explores. Continue reading at The Washington Post
[ The Washington Post | 2020-12-31 13:00:00 UTC ]
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BBC One has commissioned a four-part adaptation of Kate Atkinson’s Costa Award-winning Life After Life from House Productions. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 01:13:20 UTC ]
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Allen Lane will publish Nothing Ever Just Disappears, a new history of seven queer lives and the places that made them by writer and academic Diarmuid Hester. Continue reading at The Bookseller
[ The Bookseller | 2020-12-06 22:14:06 UTC ]
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A new FT report suggests that BC Partners may leverage Springer Nature's value, as the publisher rolls out new routes to gold open access. The post Springer Nature Widens Gold Open Access Options, January 1 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-04 21:26:05 UTC ]
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The Bookseller's 12th annual list of the industry's most influential people reveals a spate of pandemic heroes. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 23:15:34 UTC ]
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Former U.S. Poet Laureate Natasha Trethewey’s Memorial Drive—a harrowing memoir of a daughter reckoning with the brutal murder of her mother at the hands of her stepfather—has been optioned by Sony Pictures Television for development as a drama series. Recently heralded by the Washington Post... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-02 20:31:46 UTC ]
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BBC Audio will release the BBC Radio 4 adaptation of Neil Gaiman’s The Sleeper and the Spindle as a digital download in January 2021, with an exclusive introduction from the author. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 14:33:55 UTC ]
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The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
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The parts of J.D. Vance’s controversial memoir that didn’t make it into the movie. Continue reading at Slate
[ Slate | 2020-11-24 17:07:44 UTC ]
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Part ghost story, part mystery, “The Thirty Names of Night” is also an exposé on systemic racism and an honest account of the LGBTQ and refugee experience. Continue reading at The Washington Post
[ The Washington Post | 2020-11-23 11:57:29 UTC ]
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Through the end of November, Criterion films are 50% off at Barnes and Noble. Grab one (or many) of these adaptations. Continue reading at Book Riot
[ Book Riot | 2020-11-23 11:40:00 UTC ]
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Scotland's National Book Awards will not go ahead this year and will be delayed until 2021 after a funding application to Creative Scotland was unsuccessful, its organisers have confirmed. Continue reading at The Bookseller
[ The Bookseller | 2020-11-23 04:05:52 UTC ]
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