Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories about the world around us, with photography, film, radio, and original music all mixed together and performed live on stage. Chas Edwards is a co-founder of Pop-Up Magazine and the physical print publication it spawned, California Sunday Magazine.Edwards joins us as a guest of the Ad Lib podcast as Pop-Up Magazine is in the thick of its winter tour. If you missed them in California, New York or Austin, you can still catch them this week and weekend in New Orleans or Atlanta. Edwards gives us a breakdown of what it is, how it's evolved and how its unique business model has helped it thrive. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-02-22 00:00:00 UTC ]
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#true stories
An attorney for Tom Cruise said he filed a US$50 million defamation lawsuit Wednesday against the publishers of Life & Style magazine for articles that said the actor has abandoned his 6-year-old daughter, Suri. Continue reading at Stuff
[ Stuff | 2012-10-25 00:00:00 UTC ]
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#tom cruise
Early last month Junot Díaz nearly caused a riot when hundreds of fans descended on the Union Square Barnes & Noble in New York City to hear the author read from his latest, This Is How You Lose Her. But, to put it mildly, not every author is Junot Díaz, and getting a crowd to hear you read... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
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#junot daz
Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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#$40 million
#editorial content
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#york office
New Zealand has officially taken centre stage at the world's biggest book fair in Frankfurt, Germany. Continue reading at Stuff
[ Stuff | 2012-10-10 00:00:00 UTC ]
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#centre stage
As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
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#long line
Pearson chief executive Dame Marjorie Scardino is to step down from her role in 2013, to be... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy (Little, Brown) has officially become the fastest-selling... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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#casual vacancy
There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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#betting big
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Penguin Children's has snapped up rights to The Breathing series by self-published author... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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#including titles
#target audience
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The Edinburgh Bookshop is changing hands after five years so that founders Vanessa and Malcolm... Continue reading at The Bookseller
[ The Bookseller | 2012-09-24 00:00:00 UTC ]
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#edinburgh bookshop
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The deals between four publishers, Apple and the European Commission over its ebook price-... Continue reading at The Bookseller
[ The Bookseller | 2012-09-20 00:00:00 UTC ]
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Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-19 00:00:00 UTC ]
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#magazine publishers
#unrequited love
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Hachette Australia c.e.o. and Hachette New Zealand chairman Malcolm Edwards will retire at the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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#hachette australia
The San Francisco Chronicle launched its 49ers Insider digital magazine last week in advance of the team’s season-opener against the Green Bay Packers on Sunday. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
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US digital publishing specialists Open Road will release Nicola Barker's Man Booker... Continue reading at The Bookseller
[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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#shopping cart
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Healthy living title WebMD the Magazine is reintroducing itself this September with a redesigned publication. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-05 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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#french publishers
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After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
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#san antonio