Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher Report.The 13-year-old sports site for millennial fans scaled up quickly on the back of a massive contributor network. Today Bleacher Report, which claims to reach 40 million readers on its site and app alone, creates all of its own content in-house. The publisher was early to the distributed model and as a result boasts 6.5 million followers on Twitter, nearly 7 million on Instagramnot counting an additional 8.5 million on House of Highlights, which it acquired in 2016and 8 million followers on Facebook. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
News tagged with:
#google play
#rss feed
#march madness
#sports fan
#bleacher report
Reports from the UK suggest that JK Rowling has committed to a seven-book series, although her American publisher says the story is 'without foundation.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk suggest
#jk rowling
#seven-book series
#american publisher
The movie will be based on the memoir by journalist Kim Barker, a darkly comic look at reporting in the Middle East. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tina fey
#film adaptation
#middle east
Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age
[ Advertising Age | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high quality
#make money
Perhaps it was the result of China landing a spacecraft on the moon, but 2013 was a banner year for science fiction writing in China, says The Daily Beast. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#banner year
#daily beast
We talk to David Fernández Payatos, CEO of Nubico, the Spanish ebook subscription service that is looking to acquire 30% of Spain's e-reading market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-reading market
Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#post meredith
#publishing partners
As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
More news stories like this |
Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video ads
#mobile video
The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange with several top brands and publishers. Now comes another native ad exchange—albeit this... Continue reading at AdWeek
[ AdWeek | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech platform
#automated fashion
#started testing
#brand dollars
New deals for Samantha Berger, Tom Angeleberger, Kathi Appelt, Jenny McLachlan, and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rights report
#jenny mclachlan
LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make money
#thought leadership
#user engagement
#technology company
Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday
[ Digiday | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers pay
#conde nast
#video views
#buy traffic
Skyhorse Publishing broke a new record in 2013, reporting revenue up by 14% in the year, topping $26 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
More news stories like this |
News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york post
#book publishing
Rupert Murdoch’s publishing arm, which owns Wall Street Journal and the Times, blames ‘challenging advertising market’Dominic Rushe Continue reading at The Guardian
[ The Guardian | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#publishing arm
Despite the challenge of competing with online booksellers, Canadian independents contacted by PW reported that 2013 was an encouraging year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online booksellers
Daily Mail publisher reports that website's ad revenues increased by 48% to £14m in the final three months of 2013Mail Online's ad revenues increased by almost 50% to £14m in the final three months of last year, more than offsetting a fall in print advertising to keep the Daily Mail titles in... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales decline
#partially offset
#dmg media
#solid performance
Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age
[ Advertising Age | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#warner bros
#film studio
#york-based company
#data compiled
#pay-tv providers
#fourth quarter
Yesterday we called the pre-Super Bowl for Doritos, but a lot can happen overnight when you put a Clydesdale and a bunch of Labrador puppies in the same ad. Therefore, upon further review, we're reversing the call: Budweiser's "Puppy Love" is champion the pre-Super Bowl champion, really crushing... Continue reading at Advertising Age
[ Advertising Age | 2014-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#happen overnight
#make friends
#visible measures
The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top publishers
#good thing