Ad Blocking is Eating Up More than $20 Billion in Global Revenues

It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
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Wylie blasts 'bewildering' global publishing

Andrew Wylie has labelled HarperCollins and other conglomerates’ models of acquiring world rights in order to publish writers in all territories “bewildering”, claiming it is not in authors’ best interests. During a keynote speech at yesterday’s (10th October) “Frankfurt Book Fair: The Markets”... Continue reading at The Bookseller

[ The Bookseller | 2017-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global publishing #andrew wylie #publish writers #keynote speech #markets conference


Publishers find Google AMP loads too fast for ad views

Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-09 00:00:00 UTC ]
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Dove apologises for ad showing black woman turning into white one

Brand says it ‘missed mark’ after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later... Continue reading at The Guardian

[ The Guardian | 2017-10-08 00:00:00 UTC ]
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Yuval Noah Harari's new book to cover global warming, God and nationalism

The historian’s next book, 21 Lessons for the 21st Century, will ask ‘what should we teach children today to prepare them for the world of tomorrow’ and promises a sweeping look at the futureFaced with a world stuck in “nostalgic fantasies about going back to the past”, where politicians are “no... Continue reading at The Guardian

[ The Guardian | 2017-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #homo sapiens #21st century #title ahead


These Canadian Voices Are Global Bestsellers

Rupi Kaur and Lilly Singh are superstars around the world—and their influence is only growing stronger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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US National Book Award’s 20 Finalists Are Named: Four Categories

Five finalists are named in each of four categories for a total 20 contenders for National Book Award honors in mid-November. This year is the 68th round of the award program’s activity.   By Porter Anderson, Editor-in-Chief | @Porter_Anderson Four of the 20 Titles Are Debuts ontinuing its busy... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #award program #porter anderson #busy season #editor-in-chief @porter_anderson


Watch the Newest Ads on TV From FedEx, YouTube Red, Match and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights:... Continue reading at Advertising Age

[ Advertising Age | 2017-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #youtube red #time yesterday #online sales


Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign

More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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AMC Brings Six-Second Ads to 'The Walking Dead'

AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the... Continue reading at Advertising Age

[ Advertising Age | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv networks #walking dead #digital publishers


Apple News Lets Publishers Test Serving Ads From Google's DoubleClick

Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age

[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #news app #select group #media partners


Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers

Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-02 00:00:00 UTC ]
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‘Do billions of views even matter?’: Overheard at the Digiday Publishing Summit

Publishers mull how to make money in a world dominated by platforms. The post ‘Do billions of views even matter?’: Overheard at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money


Facebook moves to block offensive terms from targeted advertising campaigns

Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook moves #facebook users #propublica published


What to Eat After the Zombie Apocalypse: PW Talks with Chef Lauren Wilson

Wilson, who manages Rose's Bar and Grill in Brooklyn, discusses her latest cookbook, which is a companion to AMC's 'The Walking Dead,' and details how fans can make everything from deer stew to acorn cookies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
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Bookstore News: September 20, 2017

New bookstores to open in Rhode Island and Virginia; the Seattle Mystery Bookstore to close, a list of gay bookstores around the world; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
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‘We are not going to give up’: German publishers continue war with ad blockers

“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers


BISG Looks at Rights In a Global, Digital Book Market

A half-day seminar organized by the Book Industry Study Group focused on the increasing importance of publishing rights—and examined the industry’s longtime problem of poor rights management. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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Ad Age Wake-Up Call: A PR Firm Gets Punished, While the Daily News Gets Sold

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age

[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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PRH revenues stable in first half

Penguin Random House’s revenues in the first half of 2017 have remained stable at €1.5bn (£1.38bn), building marginally on 2016's first-half revenue by 1.1% year-on-year, its parent Bertelsmann has reported. Continue reading at The Bookseller

[ The Bookseller | 2017-09-01 00:00:00 UTC ]
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Universal's Jody Gerson Pumps Up the Volume for Ads

Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year... Continue reading at Advertising Age

[ Advertising Age | 2017-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jody gerson #good year #bruce springsteen #big thing #favorite app