It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a sensation. Making a magazine's best-of list fills restaurants' reservations. And if a magazines gets a big story wrong, the ripples can quickly become a tidal wave.Meanwhile, many of the world's biggest brands want to see their ads in print, where advertising actually enhances the overall experience. That's unlike TV or digital media, where in many cases consumers are doing everything they can -- even paying extra money -- to avoid advertisements.In 2002, Ad Age introduced its Magazine A-List to honor this singular form of media. Since then the magazine world has changed dramatically as advertisers, still their primary source of revenue, began shifting budgets to digital media. Magazines are now moving quickly to adapt. And they're poised to emerge from the economic shadow as more than just ink on paper products -- sometimes much more. Magazines are brands, and the successful ones will figure out what that means in a post-print world. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
News tagged with:
#outsized influence
#tidal wave
#changed dramatically
#primary source
Faber and Stylist magazine have picked a winner in their crime fiction competition, with the... Continue reading at The Bookseller
[ The Bookseller | 2012-10-18 00:00:00 UTC ]
More news stories like this |
HarperCollins is to reprint 100,000 copies of Hilary Mantel’s Man Booker Prize-winning... Continue reading at The Bookseller
[ The Bookseller | 2012-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hilary mantel
Hilary Mantel has been named the winner of the 2012 Man Booker Price for her novel, Bring Up The Bodies, making her the first British author to win the prestigious award twice. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hilary mantel
#british author
#prestigious award
Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$40 million
#editorial content
#usa today
#york office
As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long line
There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#betting big
#rising stars
#david cohen
#universal mccann
The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#including titles
#target audience
#thought catalog
#$40 million
Neil Patrick Harris, multi-hyphenate entertainer, will release a memoir in 2014 about his career so far. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-26 00:00:00 UTC ]
More news stories like this |
Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#unrequited love
#tablet computer
Jamie Oliver will beat J K Rowling to the Christmas number one book spot, the majority of... Continue reading at The Bookseller
[ The Bookseller | 2012-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jamie oliver
#christmas number
The San Francisco Chronicle launched its 49ers Insider digital magazine last week in advance of the team’s season-opener against the Green Bay Packers on Sunday. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
More news stories like this |
Some well-kept secrets at Penguin Group, most notably the succession plan for its CEO, were put on display late Wednesday with the filing of an age discrimination lawsuit by the book publisher's former longtime head of corporate communications, Marilyn Ducksworth. Her lawyers charge Penguin with... Continue reading at Crains New York
[ Crains New York | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#punitive damages
#junot diaz
#story collection
After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#shopping cart
#social networks
#recent comments
#daily telegraph
Healthy living title WebMD the Magazine is reintroducing itself this September with a redesigned publication. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-05 00:00:00 UTC ]
More news stories like this |
Bauer Media Group, Europe's largest privately owned publishing group, has agreed to acquire ACP Magazines in a deal estimated at AUS $500m (£322 million). Continue reading at Media Week
[ Media Week | 2012-09-04 00:00:00 UTC ]
More news stories like this |
The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french publishers
#fighting back
After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#san antonio
Woman's Own, IPC Connect's weekly women's title, is set to revamp its print edition and launch a standalone website. Continue reading at Media Week
[ Media Week | 2012-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weekly women
#standalone website
In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media—including magazines. Continue reading at Folio Magazine
[ Folio Magazine | 2012-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data reveals
#magazine media
News Corp's digital tablet magazine The Daily is letting go of 50 employees, around 29 per cent of its total, as it streamlines production to focus on its most popular features. Continue reading at Stuff
[ Stuff | 2012-08-01 00:00:00 UTC ]
More news stories like this |