Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes hard-to-find data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 44-page guide include the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and the 16 biggest Hispanic media agencies.The digital edition of the Hispanic Fact Pack is available free at http://AdAge.com/hfp2014.In 2013, U.S. Hispanic media spending rose by 8.1% to $8.3 billion, way ahead of the overall increase of just 0.9% in U.S. measured-media spending, according to the Hispanic Fact Pack. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
News tagged with:
#growing interest
#ad industry
#ad spending
#demographic change
#digital edition
Nothing has challenged bricks-and-mortar bookstores to reconsider their physical space and what they carry more than the recession and the rise of ebooks. Recently, two independents announced that they will reduce their space. Third Street Books in McMinnville, Ore., which expanded in 2006, is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#physical space
#street books
#digital age
Hachette UK has topped the shortlist league table for the 2012 Bookseller Industry Awards, the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad break
#good time
#tech companies
With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#digital newsstand
#issue media
#magazine publishers
#future growth
Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week
[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital business
By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily basis
#finding ways
#publishing executive
The Charlestown, Mass. bindery still makes books by hand, using a 19th-century production model. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#makes books
'The Lifespan of a Fact' lays out a thought-provoking debate of the issue between authors John D'Agata and Jim Fingal.The key passage in John D'Agata and Jim Fingal's "The Lifespan of a Fact" (W.W. Norton: 124 pp., $17.95 paper) comes late in the book, during an exchange on the role of fact in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative nonfiction
#literary journalism
RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newspaper publishers
#industry mdash
'Full Service: My Adventures in Hollywood and the Secret Sex Lives of the Stars' by Scotty Bowers review: Cary Grant, Vincent Price, Edith Piaf and Spencer Tracy are included.The street date of Scotty Bowers' "Full Service: My Adventures in Hollywood and the Secret Sex Lives of the Stars,"... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vincent price
#edith piaf
#spencer tracy
#generating buzz
To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#gfk mri
U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content creators
Matt Hamblen's recent article on ebook borrowing illustrates the difficulties libraries are facing in the digital age. It's too bad, because libraries are an important resource. Continue reading at PC World
[ PC World | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital age
#recent article
#important resource
In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this |
At just five years old, the Savannah Book Festival, in the genteel coastal city of Savannah, Ga., is carving a space for itself among the book festival big leagues, boasting not one but two of the nation’s current #1 bestselling authors: Stephen King (for 11/22/63) and Walter Isaacson (Steve Jobs). Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stephen king
Total revenues for the scientific, technical and medical publishing market are estimated to rise... Continue reading at The Bookseller
[ The Bookseller | 2011-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#total revenues
In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this |
Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#niche publishers
#martini media
Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek
[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#speak directly
#great tool
#decision makers
#generate revenue
#online publishers
One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
More news stories like this |