Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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In Russia, a biography of Putin was a Christmas bestseller; in Norway and Sweden, there were surprise festive hits on hair-braiding; in Australia, it was beach read season; while in Spain, it was Ken Follett who topped FNAC's Christmas bestseller list. The Bookseller's international... Continue reading at The Bookseller
[ The Bookseller | 2015-01-24 00:00:00 UTC ]
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Bestselling author Lee Strobel adds a new book to his popular apologetics series, making 'The Case for...' a God who offers grace to everyone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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In 'Displacement,' New York Times best-selling artist Lucy Knisley presents a touching travel journal of her trip aboard a cruise ship with her elderly grandparents. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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Artist is appealing against temporary injunction obtained by his ex-wife, who says book will be distressing for his son to readAn attempt to prevent a performing artist from publishing his memoir on the grounds that its contents would be distressing for his son to read has opened up “a new,... Continue reading at The Guardian
[ The Guardian | 2015-01-20 00:00:00 UTC ]
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With their distinctive illustrations, Ladybird books offered millions of children their first taste of art. As a new exhibition opens, we pay homage to picnics, polyester and Pat the dog• A hundred years of Ladybird design – galleryA small boy in collar and tie teeters on homemade stilts made... Continue reading at The Guardian
[ The Guardian | 2015-01-16 00:00:00 UTC ]
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Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
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Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian
[ The Guardian | 2015-01-09 00:00:00 UTC ]
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Based on PW’s informal survey of stores around the country, many easily beat the National Retail Federation’s prediction of a 4.1% increase during November and December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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Like a "Can't We Talk about Something More Pleasant" from the parent's point of view, Spanish cartoonist Paco Roca's "Wrinkles" is a journey through the power of memories and their devastating loss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
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Christmas sales are picking up in Germany but with only two and a half shopping days left before the shops are legally bound to close at 1p.m. on Christmas Eve, booksellers are facing an uphill battle to finish ahead of 2013. Sales for the year were down by a marginal 1.4% at the end of... Continue reading at The Bookseller
[ The Bookseller | 2014-12-23 00:00:00 UTC ]
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Amazon has launched a one-hour new delivery service in selected areas of Manhattan, New York, today (19th December), which it plans to expand in 2015. The service, called Prime Now, promises to deliver in one hour a range of more than 25,000 daily essentials, such as “paper towels, shampoo,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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Berlin-based Blinkist condenses nonfiction books down to key points called blinks and is offering an app that delivers books as 15-minute audio summaries. The post Blinkist Condenses Nonfiction Books to 15-Minute Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-16 00:00:00 UTC ]
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Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day.... Continue reading at AdWeek
[ AdWeek | 2014-12-16 00:00:00 UTC ]
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Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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With the stock prices up at nine companies in the month, the Publishers Weekly Stock Index rose 6.5% in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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Riverhead picked a good year to turn 20. In January, the Penguin Random House imprint released the bestselling On Such A Full Sea, by critical darling Chang-Rae Lee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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Jacqueline Woodson won the young people's literature prize for her book 'Brown Girl Dreaming,' while Louise Glück was the recipient of the poetry award for her work 'Faithful and Virtuous Night.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-21 00:00:00 UTC ]
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