The surge of students attending higher education institutions ahead of funding changes in 2012... Continue reading at 'The Bookseller'
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content sites
From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek
[ AdWeek | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sit tight
#chief scientist
The German book market, a powerhouse of translation, is selling an increasing number of rights abroad—with a lot of growth coming from China—but is more cautious about buying rights. The post Insights into the German Rights and Licensing Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post insights
#german rights
#increasing number
Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing team
#marketing campaigns
#ss children
#pan macmillan
#prh children
#publicity conference
#special award
The latest book sales data from the German book market shows that readers are gravitating toward nonfiction instead of fiction and buying more books online than before. The post Key Statistics on the 2015 German Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#key statistics
#books online
Sarah Benton, currently marketing director for HarperFiction, is joining Orion Publishing Group as group marketing director in September. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sarah benton
#marketing director
For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek
[ AdWeek | 2016-06-20 00:00:00 UTC ]
More news stories like this |
The CEO of Peter Lang, an international publishing group, is now one of six owners pivoting the company to face outward from Bern. Four years ago, she says, the company was 'very good at hiding.' The post A Swiss Academic Powerhouse Steps Onto the World Stage appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world stage
Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian
[ The Guardian | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#branded content
World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#8% year
Just as "a settling down rather than a reversal" of digital publishing arrives in the UK, this market—one of seven to be featured at Frankfurt Book Fair's conference on October 18—faces the question of a European Union membership referendum. The post Frankfurt’s The Markets: A Snapshot of the UK... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk appeared
#post frankfurt
The Australian Booksellers Association has joined with other Australian book industry organisations to protest changes proposed by the government to turn the country into an “open market” and allow booksellers to import both UK and US titles without restrictions. Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open market
With a 96-percent literacy rate reported in 2015, and a young population engaged in narrative, The Philippines is a study in contrasting opportunities and challenges in the lineup of The Markets: Global Publishing Summit in October at Frankfurt Book Fair. The post Frankfurt’s The Markets: A... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#philippines appeared
#post frankfurt
The thriving digital audiobook market is adding to small and medium-sized publishers' bottom lines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#medium-sized publishers
#bottom lines
Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#immersive experience
#video player
#video showing
#wider audience
The publisher has just released a branded cookbook from Plated, the meal-kit company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
More news stories like this |
From some of the material presented at BookExpo America, looks at the US market courtesy of Nielsen Book and Kempton Mooney: So far, it's a great year for Dr. Seuss. Again. The post Glimpses of the US Market: Charts from Nielsen’s Kempton Mooney appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen book
#kempton mooney
#bookexpo america
#great year
It’s been more than 21 years since Fauzia Burke opened her own online book marketing consulting business, FSB Associates, after working at both Henry Holt and Wiley in-house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fauzia burke
#henry holt
Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#market focus
#publishing market
#bookexpo america
#fixed pricing
BEA's' Director of International Affairs Rüdiger Wishenbart's new Global Ebook Report cites continental Europe's ebooks "stalling even earlier" than in US, UK. The post As BEA Opens: A New Global Ebook Report on a Mercurial World Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-11 00:00:00 UTC ]
More news stories like this |