ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
News tagged with: #local communities #independent stores

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Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publishers break #publishing industry


Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  One year later Good morning! We have now been living with the threat of... Continue reading at Advertising Age

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
More news stories like this | News stories tagged with: #day campaign #tote bags #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #digital content


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers


Deep Nostalgia AI brings your photos to life just like in the ‘Harry Potter’ movies

Bring great-great-great grandma back to life using deep learning. If you’ve ever seen a Harry Potter movie and were enchanted by those movie photos seen in the world’s newspapers and on mantles, you’re going to want to give a new tool called Deep Nostalgia from genealogy site MyHeritage a... Continue reading at Fast Company

[ Fast Company | 2021-03-05 06:24:58 UTC ]
More news stories like this | News stories tagged with: #harry potter


Russian Market Looks to Children’s Books for 2021 Growth

Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
More news stories like this | News stories tagged with: #russian market #book publishers #children's book


Faber details campaign for Ishiguro's Klara and the Sun

Faber has detailed its publicity and marketing for Kazuo Ishiguro's Klara and the Sun, published this week, which features the first ever in-conversation public event between Ishiguro and his daughter, Naomi. Continue reading at The Bookseller

[ The Bookseller | 2021-03-03 07:25:11 UTC ]
More news stories like this | News stories tagged with: #kazuo ishiguro


Back to school with a little bear and his hearing aids

How a picture book about a little bear who discovers he is deaf tells a personal story for its creators. Continue reading at BBC News

[ BBC News | 2021-03-02 00:02:48 UTC ]
More news stories like this | News stories tagged with: #personal story #picture book


International markets showed mixed response to pandemic in 2020

While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 01:03:16 UTC ]
More news stories like this | News stories tagged with: #major boost #publishing industry


Sourcebooks Forms E-Commerce and Online Marketing Department

The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #retail partners


When Can I Go Back to School? Self-published lockdown story lands major publisher

‘Gentle, honest’ book, written by Anna Friend in response to her seven-year-old son’s worries, wins five-figure deal with ScholasticA self-published children’s picture book that was written to help the author’s son deal with being kept home from school during lockdown has been snapped up by a... Continue reading at The Guardian

[ The Guardian | 2021-02-20 07:00:25 UTC ]
More news stories like this | News stories tagged with: #five-figure sum #major publisher #picture book


WI16: Indies Look Back While Charting the Future

Winter Institute 16 kicked off yesterday as a virtual gathering of booksellers. Inspired by such high wattage speakers as Barack Obama and Amanda Gorman, booksellers celebrated their past while charting their future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual gathering #barack obama #amanda gorman


Obama hails booksellers as he kicks off ABA Winter Institute

Barack Obama kicked off the American Booksellers Association (ABA) Winter Institute yesterday (18th February) by thanking bookstores for their work in passing on knowledge. Continue reading at The Bookseller

[ The Bookseller | 2021-02-19 01:43:57 UTC ]
More news stories like this | News stories tagged with: #american booksellers association


Vintage launches Free Books Campaign partnership

Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 17:41:21 UTC ]
More news stories like this | News stories tagged with: #charity set #free books


Scholastic to bring Callender's Hurricane Child to UK

Scholastic UK has acquired UK and Commonwealth rights to Kacen Callender's Hurricane Child, with publication slated for June 2021.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 07:44:38 UTC ]
More news stories like this | News stories tagged with: #scholastic uk #acquired uk #scholastic


Bluebird claims Facebook first for Shukla's Brown Baby campaign

Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 03:25:47 UTC ]
More news stories like this | News stories tagged with: #uk publishing


Crime, Children's and YA Celebrity campaign categories unveiled for PPC Awards

This year's Publishers Publicity Circle Awards, which this week unveiled their shortlists, include a Crime and Thriller campaign category and an award for the Best Children’s and YA Celebrity campaign for the first time. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 12:50:16 UTC ]
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Back-Talking The Tone Police: Book People Are Not Your Enemy

Book People are not the enemy of books, and gatekeeping book and reading culture does no one any favors. Continue reading at Book Riot

[ Book Riot | 2021-02-05 11:37:00 UTC ]
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Back to school for Tele editors after 'activist teachers' exposé | The Weekly Beast

News Corp’s examples of cultural Marxism come up short. Plus: Alan Jones apology relegated to Sky News corrections pageDays after News Corp chairman Rupert Murdoch warned of an “awful woke orthodoxy”, the Daily Telegraph demonstrated the boss’s point with a front-page story about political... Continue reading at The Guardian

[ The Guardian | 2021-02-04 22:44:51 UTC ]
More news stories like this | News stories tagged with: #weekly beast #front-page story #political correctness #news corp


John Murray backs Herron with retailer events

John Murray is embarking on a PR and marketing campaign for Mick Herron's Slough House, hosting a raft of events with booksellers online in a show of support for both the series and retailers during the latest lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 00:21:11 UTC ]
More news stories like this | News stories tagged with: #john murray #marketing campaign #mick herron #slough house #latest lockdown


‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with: #stores appeared #online content #directly resembles #digital publisher