ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
News tagged with: #local communities #independent stores

Other Publishing stories related to: 'ABA Brings Back #BoxedOut Marketing Campaign'

‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with: #stores appeared #online content #directly resembles #digital publisher

Bring me a dream: why I'm excited about The Sandman coming to Netflix

A thoughtful line-up of actors is an early sign that this adaptation of Neil Gaiman’s DC Comics series is in good handsNeil Gaiman’s comic book The Sandman isn’t quite in the canon of unadaptable literature, but converting it from page to screen is not a task for the fainthearted. That is why... Continue reading at The Guardian

[ The Guardian | 2021-02-02 11:00:34 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #early 1990s #comic book

Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing strategy #macmillan publishers #data analysis #web development #macmillan

Reading Agency literacy programme backed by McNab and Parks

The Reading Agency is relaunching its Reading Ahead literacy programme on 1st February with a new digital platform, and support from authors including Andy McNab, Adele Parks and Martina Cole. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 07:05:59 UTC ]
More news stories like this | News stories tagged with: #adele parks #reading agency #1st february #digital platform #martina cole

Bloomsbury predicts annual profit 'well ahead' of market expectation

In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 02:27:52 UTC ]
More news stories like this | News stories tagged with: #market expectation #trading update #annual revenue #bloomsbury

Nosy Crow flies into its second decade on the back of impressive 2020 growth

Just 10 years on from the children's indie's inception, the list has stonking TCM sales and a flurry of awards to its name. Its three co-founders reveal the key to its success. Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 19:35:06 UTC ]
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Books Are Back in the White House — And One of Them Is by Angie Thomas

The best-selling author just found out that her debut novel is soon to be on the first lady’s bedside table. Continue reading at The New York Times

[ The New York Times | 2021-01-28 10:00:04 UTC ]
More news stories like this | News stories tagged with: #angie thomas #bedside table #debut novel #best-selling author

Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher

Bright moves back into books with Midas

Hannah Bright is returning to the publishing industry, joining the Midas books team as senior accounts manager from mid February. Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 01:26:23 UTC ]
More news stories like this | News stories tagged with: #publishing industry

New Initiative Brings African Literature Into the IPA-UN SDG Book Club

The new African chapter of the Sustainable Development Goals' SDG Book Club will curate books in Kiswahili, Arabic, French, and English. The post New Initiative Brings African Literature Into the IPA-UN SDG Book Club appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-25 15:56:16 UTC ]
More news stories like this | News stories tagged with: #african chapter #book club

Taking back control

Reedsy.com describes indie publishing as “…any form of publishing that doesn’t rely on the Big 5 publishing houses.” I have produced work with three such companies. I left them unsatisfied. I didn’t like the royalty payouts, or lack of. I didn’t like their “go to market” strategies. I didn’t... Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 11:59:04 UTC ]
More news stories like this | News stories tagged with: #indie publishing

BookScan estimates 2020 full-year print market up 5.5%

Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 10:32:48 UTC ]
More news stories like this | News stories tagged with: #2% rise #5% increase #books sold #nielsen bookscan

Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher

Authors and publishers support NLT campaign championing literacy in regions

The National Literacy Trust's Connecting Stories campaign, championing literacy in diverse communities in need of support, has attracted the support of 18 publishers and 32 authors, including children's writers Sathnam Sanghera, Konnie Huq and Steve Antony. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 23:09:03 UTC ]
More news stories like this | News stories tagged with: #including children #konnie huq #steve antony

The remarkable bounce back of New Zealand's magazines

After the withdrawal of Bauer Media last year, the industry appeared to be on its death bed – but not for longAt 8.31am on a Thursday, Henry Oliver received a text message from his employer, alerting him to a company-wide Zoom call in 29 minutes’ time.The day was 2 April 2020, a week into New... Continue reading at The Guardian

[ The Guardian | 2021-01-16 19:00:40 UTC ]
More news stories like this | News stories tagged with: #bauer media #industry appeared #text message #national lockdown #remote working #magazine publishing

Plenty of overhead in this market: Betting on drone races

In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News

[ ABC News | 2021-01-08 16:43:45 UTC ]
More news stories like this | News stories tagged with: #sports book

A Black Salesman Tries to Bring Down Corporate Racism from the Inside

It’s no secret that the tech world has a troubling track record with diversity in the workplace, especially with the dearth of Black and Latinx employees in key roles. Author Mateo Askaripour confronts the lack of diversity within the workplace with satire in his debut novel Black Buck. Some... Continue reading at Electric Literature

[ Electric Literature | 2021-01-07 12:00:00 UTC ]
More news stories like this | News stories tagged with: #inside appeared #black salesman #black buck #tech world #key roles #electric literature #debut novel

Italy’s Fifth ‘Why I Read’ Campaign Generates Broad-Based Response

The results of the AIE's fifth annual #IoLeggoPerché book donation program for schools and libraries surprised organizers with 300,000 books. The post Italy’s Fifth ‘Why I Read’ Campaign Generates Broad-Based Response appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-04 09:46:32 UTC ]
More news stories like this | News stories tagged with: #post italy #libraries

Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek

[ AdWeek | 2020-12-29 12:00:28 UTC ]
More news stories like this | News stories tagged with: #performance marketing #digital media