ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
News tagged with: #local communities #independent stores

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Erskine advises on marketing to children at Bookseller Children's Conference

Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 19:09:45 UTC ]
More news stories like this | News stories tagged with: #bookseller children #bookseller


Amazon Charts: Partridge flies back to the top

Robert Galbraith's Troubled Blood (Sphere) has held the Amazon Charts' Most-Sold: Fiction number one for a second week running, while Alan Partridge's From the Oasthouse (Audible) ousted Brian Masters' Killing for Company (Cornerstone) from the top of the Most-Sold: Non-Fiction chart. Continue reading at The Bookseller

[ The Bookseller | 2020-09-29 21:57:14 UTC ]
More news stories like this | News stories tagged with: #amazon charts #robert galbraith #fiction number #week running #alan partridge #company cornerstone #non-fiction chart


Tbilisi Book Fair States Support for Belarus Opposition; PEN America Backs Alexievich

Georgia's book fair surveyed the impact of the pandemic and issued a statement of support for Belarusian writers and publishers. The post Tbilisi Book Fair States Support for Belarus Opposition; PEN America Backs Alexievich appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-28 19:12:36 UTC ]
More news stories like this | News stories tagged with: #book fair


Wheatle brings 'light-hearted tribute to teen life' to Barrington Stoke

Barrington Stoke will publish The Humiliations of Welton Blake, a new teen novella from Guardian Children’s Fiction Prize winner Alex Wheatle.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 09:36:51 UTC ]
More news stories like this | News stories tagged with: #teen life #barrington stoke #guardian children


YA sees 43% boost post-lockdown as children's market swells

Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:01:16 UTC ]
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Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
More news stories like this | News stories tagged with: #huge growth #barbara marcus #random house


Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen


The Back Story Behind ‘Transcendent Kingdom’: Yaa Gyasi Is a Solid Friend

Loyalty spurred the best-selling author to visit a neuroscientist’s lab. What she saw there inspired her next narrator. Continue reading at The New York Times

[ The New York Times | 2020-09-17 09:00:05 UTC ]
More news stories like this | News stories tagged with: #transcendent kingdom #yaa gyasi #best-selling author


Nine and News Corp donate advertising space to back Qantas push for open borders

The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian

[ The Guardian | 2020-09-17 02:14:42 UTC ]
More news stories like this | News stories tagged with: #guardian australia #news corp


Story of ‘bloodthirsty unicorns’ brings debut author record publishing deal

Annabel Steadman’s fantasy series Skandar and the Unicorn Thief has won a seven-figure book contract, with film rights also sold to Sony PicturesA 28-year-old first-time author from Canterbury has landed what is believed to be the world’s largest ever book advance for a debut children’s writer,... Continue reading at The Guardian

[ The Guardian | 2020-09-16 13:34:54 UTC ]
More news stories like this | News stories tagged with: #debut children #fantasy series #bloodthirsty unicorns #annabel steadman #unicorn thief #film rights #first-time author #simon schuster #debut author


The Beatles announce Get Back, first official book in 20 years

Hanif Kureishi writes introduction to book edited from 120 hours of conversations from the Let It Be sessions, in tandem with Peter Jackson documentaryThe first official Beatles book since seminal Anthology in 2000 is to be published in August 2021.The Beatles: Get Back will tell the story of... Continue reading at The Guardian

[ The Guardian | 2020-09-16 13:00:23 UTC ]
More news stories like this | News stories tagged with: #studio sessions #official book #anthology


Callaway Arts to Publish 'The Beatles: Get Back'

Set for release in August 2021, the title is the first authorized book by the Beatles in two decades. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #callaway arts


Mackesy illustrations to feature in PHE mental health campaign

Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-14 20:59:22 UTC ]
More news stories like this | News stories tagged with: #charlie mackesy #campaign encouraging #mental health


What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction


JG Farrell's The Singapore Grip: new TV adaptation brings to life the final book by one of the UK's finest novelists

The writer was drowned at the age of 44, but he left three novels which have come to represent the decline of the British Empire. Continue reading at The Conversation

[ The Conversation | 2020-09-03 13:13:15 UTC ]
More news stories like this | News stories tagged with: #british empire #final book


US govt plans mega $250m ‘defeat despair’ Covid-19 campaign

Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week

[ Media Week | 2020-09-02 14:20:09 UTC ]
More news stories like this | News stories tagged with: #including tv #digital media


Game of Thrones creators to bring Liu Cixin’s sci-fi trilogy to Netflix

David Benioff and DB Weiss to adapt The Three-Body Problem and two sequels with Alexander WooGame of Thrones co-creators David Benioff and DB Weiss are to adapt a series of hit science fiction novels by Chinese author Liu Cixin for Netflix. Together with Alexander Woo, who has worked on... Continue reading at The Guardian

[ The Guardian | 2020-09-01 14:29:32 UTC ]
More news stories like this | News stories tagged with: #three-body problem #alexander woo #streaming giant #ve read #science fiction


Every Book Has a Market. Storiad Helps You Find It.

The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
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W&N to bring out book from Rubik's Cube creator

Weidenfeld & Nicolson is publishing the first book by Rubik's Cube inventor Ernő Rubik—Cubed: The Puzzle of Us All—exploring what he has learned in "a lifetime of creating, curiosity and discovery".  Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 04:27:52 UTC ]
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Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access

Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases.  The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
More news stories like this | News stories tagged with: #post germany #transformative agreements #open access #90th percentile #springer nature