ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
News tagged with: #local communities #independent stores

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AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
More news stories like this | News stories tagged with: #hbo max #entertainment arm #media companies #$35 million #time warner

Bloomsbury cooks up Holland & Barrett partnership for Fearnley-Whittingstall campaign

Bloomsbury is partnering with Holland & Barrett as part of the marketing campaign for Hugh Fearnley-Whittingstall's Eat Better Forever: 7 Ways to Transform Your Diet. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 10:37:27 UTC ]
More news stories like this | News stories tagged with: #bloomsbury

Back of the net

The age-old issue around what can be done to encourage boys to read has been brought into sharper focus over recent weeks with the announcement that Marcus Rashford, supported by MacMillan, is launching a book club. Continue reading at The Bookseller

[ The Bookseller | 2020-12-20 22:26:17 UTC ]
More news stories like this | News stories tagged with: #recent weeks #marcus rashford #book club

Print market soars following second lockdown

For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller

[ The Bookseller | 2020-12-20 21:38:05 UTC ]
More news stories like this | News stories tagged with: #full week #lockdown restrictions #early december #nielsen bookscan #nielsen

Bloomsbury mounts big campaign for Such a Fun Age paperback

Bloomsbury is to embark on "one of its biggest campaigns" ahead of the paperback release of Such a Fun Age by Kiley Reid. Continue reading at The Bookseller

[ The Bookseller | 2020-12-18 11:17:53 UTC ]
More news stories like this | News stories tagged with: #paperback release #bloomsbury

Knopf Doubleday Restructures Marketing Department

Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing department #marketing team

Jay-Z Brings Roc 101 Imprint to Random House

Jay-Z's entertainment company, Roc Nation, has created an imprint at Random House called Roc Lit 101. The new imprint will be overseen by Chris Jackson, publisher and editor-in-chief of One World, and Roc Nation's executive v-p Jana Fleishman. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment company #chris jackson #executive v- #random house

OUP launches 'gift of words' campaign

Oxford University Press (OUP) has launched a campaign to highlight the inspiring power of words, involving authors and illustrators such as Anthony McGowan and Lauren Child sharing the quotes they would "gift" to children at Christmas. Continue reading at The Bookseller

[ The Bookseller | 2020-12-08 00:25:09 UTC ]
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Octopus unveils guerilla campaign for Women Don’t Owe You Pretty

Octopus is rolling out a guerilla marketing campaign for Women Don’t Owe You Pretty, as the debut feminist memoir's sales exceed 100,000 copies through UK Bookscan in its first six months. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 02:21:29 UTC ]
More news stories like this | News stories tagged with: #women don #bookscan

National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | News stories tagged with: #bouncing back #digital media

NYC radical bookstore Bluestockings is back—and they need your help.

YES! The volunteer-run, collectively owned radical bookstore and activist center Bluestockings is reopening in a new location after shutting down over the summer and fall. In July, Bluestockings announced they were shutting down their original location at 172 Allen Street for both pandemic and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-03 16:23:15 UTC ]
More news stories like this | News stories tagged with: #original location #ve found #literary hub #bookstore

An Orpheus and Eurydice Remix: Talking to Lilliam Rivera about Never Look(ing) Back, by Bayleigh Acosta

Interviews Photo of Lilliam Rivera by Lilith Ferreira / Las Fotos Project Lilliam Rivera is an award-winning author of children’s books who currently resides in Los Angeles, California. Rivera’s work has appeared in the New York Times,... Continue reading at World Literature Today

[ World Literature Today | 2020-12-02 22:19:21 UTC ]
More news stories like this | News stories tagged with: #budding career #women alike #familial strife #—creating #healing tale #inciting factor #spiritual entity #spirituality elevate #larger audience #familiar aspects #comfortable environment #alternating perspectives #human experience #puerto rico #caribbean—puerto rico #short stories #award-winning author

Lilliam Rivera’s Orpheus and Eurydice Remix: Talking about Never Look(ing) Back, by Bayleigh Acosta

Publishers Would Back a Reinvented BookExpo

With Tuesday's news that ReedPop was pulling the plug on the current version of BookExpo and BookCon, most people contacted by 'PW' expressed little interest in returning to the same kind of show—but nearly all hoped some type of annual event could be created. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #current version #annual event #bookexpo

Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Publishers join forces for children's Christmas present campaign

A group of publishers are donating thousands of books to The Childhood Trust’s campaign, to ensure disadvantaged children in London receive a present this Christmas. Continue reading at The Bookseller

[ The Bookseller | 2020-11-29 18:36:18 UTC ]
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Pacey keeps Open University up to speed as list adapts to post-Covid market

The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 22:33:33 UTC ]
More news stories like this | News stories tagged with: #open university #post-covid market #palgrave macmillan #macmillan

Cornerstone wins five-way auction for Nike marketer's guide to creativity

Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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Italy’s ‘Why I Read’ Campaign Flies Again

Italy's annual book-donation program for school libraries is back this year, despite the constraints of the coronavirus pandemic. The post Italy’s ‘Why I Read’ Campaign Flies Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-18 17:11:45 UTC ]
More news stories like this | News stories tagged with: #post italy #school libraries #coronavirus pandemic #libraries

Lockdown's online shift fuelling 'crazy' market for big name authors, Redmayne says

A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 23:24:16 UTC ]
More news stories like this | News stories tagged with: #big names #charlie redmayne #seismic shift #online shopping #harpercollins uk #harpercollins