A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in degree lead to differences in kind. Water gets hotter and hotter, and then all of the sudden it’s vapor; viewers become older and older, and the next thing you know they’re chaff. This is never more true than during the summer, an interval in which many of the more desirable consumers are preoccupied with matters wholly unrelated to the primetime television schedule. (If Instagram is anything to go by, they’re all ripped to the gills on White Claw and solipsism, so no harm done.) With six weeks to go before the 2019-20 season gets underway, the median age of the broadcast primetime audience is 58.7 years old, TV usage among adults 18-24 is down 17 percent and the Big Four networks are averaging a 0.5 C3 rating in the 18-49 demo. In July, fewer than 795,000 members of the dollar demo watched the commercials on NBC each night, and the Peacock was the highest-rated network during the month. Currency deliveries were down 19 percent last month, which means that the promos for this fall’s new and returning series reached one-fifth as many demographically desirable viewers as they did in the year-ago period. Broadcast TV’s 10 Oldest-Skewing Summer Series   Drama   Game... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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Video: A Tactical Guide to Content

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[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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War hero depicted in hit TV miniseries Band of Brothers dies at 90

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[ The Guardian | 2014-03-10 00:00:00 UTC ]
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New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Flipboard Acquires CNN's Zite for $60 Million in Bid to Consolidate Reader Market

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[ Advertising Age | 2014-03-05 00:00:00 UTC ]
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Vice's Shane Smith: 'Young people are angry and leaving TV in droves'

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India’s GLOBALOCAL, Part 2: Innovation, Marketing, Mashups

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Bio Channel's Website to Outlive the TV Network

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[ Advertising Age | 2014-02-28 00:00:00 UTC ]
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2014 TV Upfront and Digital NewFront Calendar

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[ Advertising Age | 2014-02-19 00:00:00 UTC ]
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Heron Books signs TV scientist

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[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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Amazon Publishing's advances move ahead of the market

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[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Google's New Real-Time Audience Measurement Is a Brand Play

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[ AdWeek | 2014-02-11 00:00:00 UTC ]
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[ Advertising Age | 2014-02-11 00:00:00 UTC ]
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Religion Update February 2014: Marketers Help Readers Discover Christian Fiction

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Angry Nerd</em>: Everyone Loves Wonder Woman. So Where's Her TV Show?

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India’s Buoyant Book Market Attracts More Foreign Deals

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