A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in degree lead to differences in kind. Water gets hotter and hotter, and then all of the sudden it’s vapor; viewers become older and older, and the next thing you know they’re chaff. This is never more true than during the summer, an interval in which many of the more desirable consumers are preoccupied with matters wholly unrelated to the primetime television schedule. (If Instagram is anything to go by, they’re all ripped to the gills on White Claw and solipsism, so no harm done.) With six weeks to go before the 2019-20 season gets underway, the median age of the broadcast primetime audience is 58.7 years old, TV usage among adults 18-24 is down 17 percent and the Big Four networks are averaging a 0.5 C3 rating in the 18-49 demo. In July, fewer than 795,000 members of the dollar demo watched the commercials on NBC each night, and the Peacock was the highest-rated network during the month. Currency deliveries were down 19 percent last month, which means that the promos for this fall’s new and returning series reached one-fifth as many demographically desirable viewers as they did in the year-ago period. Broadcast TV’s 10 Oldest-Skewing Summer Series   Drama   Game... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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Crowdwatch: Inkstuds Live; P. Craig Russell's Final Guide; Monster Tenants

This week, the Inkstuds podcast hits the road, the second volume of Bold Riley, Hi-Fi Color for Comics, P. Craig Russell's final Guide to Graphic Storytelling, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Russell Brand offers guide to utopia

Comedian lambasted for declaring he had never voted will urge readers to 'discard apathy and challenge status quo' in new bookMarx had the Communist Manifesto, Mao his Little Red Book. Now, the comedian Russell Brand, who caused a storm with his declaration that he had never voted and never... Continue reading at The Guardian

[ The Guardian | 2014-03-15 00:00:00 UTC ]
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“Self-Published Authors = 50% of the EBook Market by 2020″

Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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Polish Bookstore Chain Sale Could Reshuffle Market

Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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Video: A Tactical Guide to Content

The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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War hero depicted in hit TV miniseries Band of Brothers dies at 90

William 'Wild Bill' Guarnere fought in some of Europe's toughest battlesWilliam "Wild Bill" Guarnere, one of the second world veterans whose exploits were dramatised in the TV miniseries Band of Brothers, has died. He was 90.His son, William Guarnere Jr, confirmed on Sunday that his father died... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
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New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Flipboard Acquires CNN's Zite for $60 Million in Bid to Consolidate Reader Market

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[ Advertising Age | 2014-03-05 00:00:00 UTC ]
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Vice's Shane Smith: 'Young people are angry and leaving TV in droves'

The multimedia empire's chief executive on video journalism, North Korea – and why he won't be taken over by a big rivalShane Smith stayed up late getting drunk with one of his presenters, and now he is exhausted, hungover and behind schedule. Bottles of spirits stand, taunting him, from a table... Continue reading at The Guardian

[ The Guardian | 2014-03-02 00:00:00 UTC ]
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India’s GLOBALOCAL, Part 2: Innovation, Marketing, Mashups

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[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
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Bio Channel's Website to Outlive the TV Network

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[ Advertising Age | 2014-02-28 00:00:00 UTC ]
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2014 TV Upfront and Digital NewFront Calendar

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[ Advertising Age | 2014-02-19 00:00:00 UTC ]
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Heron Books signs TV scientist

Heron Books, an imprint of Quercus Books, has bought a new title about evolution by Professor... Continue reading at The Bookseller

[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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Octopus merges PR and marketing

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[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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Amazon Publishing's advances move ahead of the market

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[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Strong French Manga Market Begins to Dip

In France, the manga bubble never burst—although it may be starting to deflate a bit. Last year French manga sales declined for the first time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
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Bloomberg Media CEO Justin Smith: Expect Splashier Storytelling on Bloomberg TV

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[ Advertising Age | 2014-02-11 00:00:00 UTC ]
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Connecticut: ‘Wait and See’ How Library E-book Market Develops

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[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Google's New Real-Time Audience Measurement Is a Brand Play

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[ AdWeek | 2014-02-11 00:00:00 UTC ]
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Market Watch: Week of February 10, 2014

Just as the Dow Jones Industrial Average pulled back in January following large gains in 2013, the Publishers Weekly Stock Index also got off to a slow start in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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