Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in degree lead to differences in kind. Water gets hotter and hotter, and then all of the sudden it’s vapor; viewers become older and older, and the next thing you know they’re chaff. This is never more true than during the summer, an interval in which many of the more desirable consumers are preoccupied with matters wholly unrelated to the primetime television schedule. (If Instagram is anything to go by, they’re all ripped to the gills on White Claw and solipsism, so no harm done.) With six weeks to go before the 2019-20 season gets underway, the median age of the broadcast primetime audience is 58.7 years old, TV usage among adults 18-24 is down 17 percent and the Big Four networks are averaging a 0.5 C3 rating in the 18-49 demo. In July, fewer than 795,000 members of the dollar demo watched the commercials on NBC each night, and the Peacock was the highest-rated network during the month. Currency deliveries were down 19 percent last month, which means that the promos for this fall’s new and returning series reached one-fifth as many demographically desirable viewers as they did in the year-ago period. Broadcast TV’s 10 Oldest-Skewing Summer Series Drama Game... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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#past decade
The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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#exhibition center
Many authors wonder if attending the Frankfurt Book Fair is a worthwhile expense. Our downloadable guide explains the steps you need to take to know if it's right for you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-28 00:00:00 UTC ]
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#authors guide
DK is relaunching the Idiot’s Guide series, 20 years after it was first published.... Continue reading at The Bookseller
[ The Bookseller | 2013-08-27 00:00:00 UTC ]
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Unfortunately, it's time to hit the books once more. Don't get completely bummed out by the start of classes because this special issue of our weekly e-magazine has all of the top picks for back to school gear. That's right, from laptops to portable audio, we've narrowed down the best tech... Continue reading at Engadget
[ Engadget | 2013-08-23 00:00:00 UTC ]
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#ve narrowed
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The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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US show "Today: is launching a new book club for the first time in more than ten years. The... Continue reading at The Bookseller
[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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#bloomsbury announced
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#marketing plans
At last: the laptop buyer's guide we wanted to write three months ago. You see, when it came time to publish our spring edition, Intel was on the cusp of releasing its fourth-generation Core processors, which meant almost everything we were recommending was destined for a refresh. So we... Continue reading at Engadget
[ Engadget | 2013-08-06 00:00:00 UTC ]
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This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate
[ Slate | 2013-08-05 00:00:00 UTC ]
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#modern literature
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Hearst Magazines UK has published a shopping guide in Mandarin Chinese, which is being handed out with 10,000 copies of the latest Elle Collections luxury fashion biannual. Continue reading at Media Week
[ Media Week | 2013-07-26 00:00:00 UTC ]
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#shopping guide
The FTSE 100 falls, but shares in publishing group Pearson jump 9% after its latest results. Continue reading at BBC News
[ BBC News | 2013-07-26 00:00:00 UTC ]
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#latest results
This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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#data sources
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As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes. Continue reading at AdWeek
[ AdWeek | 2013-07-25 00:00:00 UTC ]
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BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
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Icon Books has signed a self-published self-help book directly from the author. Kate Hewson,... Continue reading at The Bookseller
[ The Bookseller | 2013-07-16 00:00:00 UTC ]
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Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller
[ The Bookseller | 2013-07-12 00:00:00 UTC ]
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Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller
[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
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#book marketing