Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in degree lead to differences in kind. Water gets hotter and hotter, and then all of the sudden it’s vapor; viewers become older and older, and the next thing you know they’re chaff. This is never more true than during the summer, an interval in which many of the more desirable consumers are preoccupied with matters wholly unrelated to the primetime television schedule. (If Instagram is anything to go by, they’re all ripped to the gills on White Claw and solipsism, so no harm done.) With six weeks to go before the 2019-20 season gets underway, the median age of the broadcast primetime audience is 58.7 years old, TV usage among adults 18-24 is down 17 percent and the Big Four networks are averaging a 0.5 C3 rating in the 18-49 demo. In July, fewer than 795,000 members of the dollar demo watched the commercials on NBC each night, and the Peacock was the highest-rated network during the month. Currency deliveries were down 19 percent last month, which means that the promos for this fall’s new and returning series reached one-fifth as many demographically desirable viewers as they did in the year-ago period. Broadcast TV’s 10 Oldest-Skewing Summer Series Drama Game... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Like a lot of covers Field & Stream has put out over the last 119 years, the May issue of the magazine shows a camo-clad hunter, bow in hand, looking ready to prowl off into the wilderness. Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-28 00:00:00 UTC ]
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Changes coming to the Chinese education system are aimed at increasing creative activities and broader curricula in lieu of old-school testing and homework. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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#chinese children
Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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With second-screen viewing on the rise and the lines between platforms continuing to merge, Spanfeller Media Group is looking to capitalize on its digital presence and enter the world of television. The publisher's largest site, The Daily Meal, is launching a television series at the end of this... Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-07 00:00:00 UTC ]
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#television series
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Hilary Bradt and her former husband George Bradt became book publishers by accident, writing their first travel guide on a river barge floating down a tributary of the Amazon while vacationing in Peru in 1974. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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Company Pictures, the production company behind adaptations of The White Queen and Wolf Hall, has... Continue reading at The Bookseller
[ The Bookseller | 2014-04-17 00:00:00 UTC ]
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A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
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In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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#digital publishing
This week, the Inkstuds podcast hits the road, the second volume of Bold Riley, Hi-Fi Color for Comics, P. Craig Russell's final Guide to Graphic Storytelling, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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#inkstuds live
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Andrew Lownie, recently short-listed for The Bookseller UK literary agent of the year, explains how the agency goes about selling its authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-19 00:00:00 UTC ]
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Comedian lambasted for declaring he had never voted will urge readers to 'discard apathy and challenge status quo' in new bookMarx had the Communist Manifesto, Mao his Little Red Book. Now, the comedian Russell Brand, who caused a storm with his declaration that he had never voted and never... Continue reading at The Guardian
[ The Guardian | 2014-03-15 00:00:00 UTC ]
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Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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William 'Wild Bill' Guarnere fought in some of Europe's toughest battlesWilliam "Wild Bill" Guarnere, one of the second world veterans whose exploits were dramatised in the TV miniseries Band of Brothers, has died. He was 90.His son, William Guarnere Jr, confirmed on Sunday that his father died... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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#best-selling memoir
Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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