The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel destinations to images of athletes wearing its products in order to appear higher in Google search. In response, Wikipedia updated The North Face’s Wikipedia page with a section linking to information on its Wikipedia deception. Rearing from plenty of backlash online, The North Face has apologized and ended the campaign. The hacking attempt is nothing new to Wikipedia. Since Wikipedia launched in 2001, multiple brands and agencies have manipulated the site’s open format, which allows anyone to edit articles, for their own marketing gain. Among brands previously called out are Burger King, SeaWorld and NBC News. Violations of trust Of course, Wikipedia has conflict-of-interest and paid-disclosure policies in place to eliminate articles that that mislead its large audience. After all, it’s accessed by more than 1.5 billion unique devices a month and is edited more than 350 times a minute. That’s according to Zack McCune, senior global brand manager at the Wikimedia Foundation, the nonprofit that operates Wikipedia and its 250,000 volunteer editors, who have greater editing powers than the general public. But clearly, such policies haven’t stopped brands like The North Face. “When brands... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
News tagged with:
#pr firm
Oxford University Press is publishing a new series detailing the history of the press, spanning... Continue reading at The Bookseller
[ The Bookseller | 2013-10-22 00:00:00 UTC ]
More news stories like this |
Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company
[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#original content
#content marketing
#core business
#media partners
#fast company
#entry point
In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this |
O'Reilly said his book on World War II will have 'brand-new information about some very, very fascinating things' and should be released in September 2014. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-01 00:00:00 UTC ]
More news stories like this |
Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller
[ The Bookseller | 2013-09-24 00:00:00 UTC ]
More news stories like this |
Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek
[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#funding goals
#working alongside
#customer feedback
Edward Thorp was banned from casinos in Vegas for counting cards. He even published a book on his system for winning at the blackjack table using the mathematical theory of probability. While working at MIT, he built what many consider the first wearable device for -- you guessed it -- beating... Continue reading at Engadget
[ Engadget | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital library
#windows store
#google play
British police are investigating whether Sunday Mirror newspaper publisher Trinity Mirror is criminally liable for alleged phone hacking by former journalists, widening a probe that had centred on Rupert Murdoch’s News Corp. Trinity Mirro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone hacking
#rupert murdochrsquo
After a two-decade-long relationship between the magazine giant Time Inc. and American Express, Time Inc. plans to close quickly on its purchase of American Express’s publishing division. “This 20-year courtship is finally bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long history
#american express
#publishing division
Most efforts to explain design at Apple end up reducing a complex 37–year history to bromides about simplicity, quality, and perfection––as if those were ambitions unique to Apple alone. So Fast Company set out to remedy that deficiency through an oral history of Apple's design, a decoding of... Continue reading at Fast Company
[ Fast Company | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#helped create
#craziest thing
#google glass
A history of Judaism, a biography of Margaret Thatcher and a book about the importance of bees are all nominated for this year's Samuel Johnson Prize for non-fiction. Continue reading at BBC News
[ BBC News | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#margaret thatcher
Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek
[ AdWeek | 2013-08-29 00:00:00 UTC ]
More news stories like this |
As the U.S. economy crumbled, Choire Sicha wrote a nonfiction book about its effect on a group of young men in New York in 2009.Let's say you had the misfortune to be young and broke in 2009. Some people moved back in with family members. Some people's parents helped them get a job. Others... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#young men
#recent history
#family members
#graduate school
More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twitter page
#big step
Hollywood’s complicated relationship with ingenuity is the subject of our new ebook anthology. Fast Company has long been fascinated by Hollywood’s relationship with ingenuity; the industry relies on original thinking to create entertainment that captivates and shapes society yet it also... Continue reading at Fast Company
[ Fast Company | 2013-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business models
#status quo
#shake things
#mad men
#retail outlets
#expanded version
Art, commerce, passion and personalities meet in Boris Kachka's chronicle of the publisher that set the 'intellectual tone of postwar America.'Years ago, when he was publishing my first novel, Charles Scribner III told me a joke: "How do you make a small fortune in publishing?" The punch line:... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small fortune
J.M. Sidorova's ambitious debut novel 'The Age of Ice' spins a tale of an icy immortal ensnared in Russian history.The protagonist of J.M. Sidorova's ambitious first novel, "The Age of Ice," is conceived in extremity during the reign of the cruel and impulsive Russian Empress Ionaovna.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#russian history
Get it now as an ebook, or from our iPad app. Hacking Hollywood: The Creative Geniuses Behind Homeland, Girls, Mad Men, The Sopranos, Lost, and More is a special edition of Fast Company that is available starting this month. Besides chronicling the tales of disruptive entertainment startups,... Continue reading at Fast Company
[ Fast Company | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mad men
#special edition
#fast company
#creative process
#judd apatow
#mindy kaling
#lena dunham
The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
#licensing deals
Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishing
#increasing number