The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel destinations to images of athletes wearing its products in order to appear higher in Google search. In response, Wikipedia updated The North Face’s Wikipedia page with a section linking to information on its Wikipedia deception. Rearing from plenty of backlash online, The North Face has apologized and ended the campaign. The hacking attempt is nothing new to Wikipedia. Since Wikipedia launched in 2001, multiple brands and agencies have manipulated the site’s open format, which allows anyone to edit articles, for their own marketing gain. Among brands previously called out are Burger King, SeaWorld and NBC News. Violations of trust Of course, Wikipedia has conflict-of-interest and paid-disclosure policies in place to eliminate articles that that mislead its large audience. After all, it’s accessed by more than 1.5 billion unique devices a month and is edited more than 350 times a minute. That’s according to Zack McCune, senior global brand manager at the Wikimedia Foundation, the nonprofit that operates Wikipedia and its 250,000 volunteer editors, who have greater editing powers than the general public. But clearly, such policies haven’t stopped brands like The North Face. “When brands... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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A new book award has been founded in the US to reward military history titles. The Guggenheim-... Continue reading at The Bookseller
[ The Bookseller | 2013-06-12 00:00:00 UTC ]
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Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Recent Twitter hacks done this spring by a group called the Syrian Electronic Army (SEA) on the Associated Press and The Onion have brought attention to the vulnerability of a media organization’s social media account. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-06 00:00:00 UTC ]
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A few years ago, publishers were looking at what was happening to the music industry and saw digital in an apocalyptic light--now they’re racing to join the digital content fray. “There are still challenges and the margins are still smaller on the digital side, but publishers are figuring out... Continue reading at Fast Company
[ Fast Company | 2013-05-30 00:00:00 UTC ]
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Aurum Press has bought a narrative history of how the British beer industry came to flourish... Continue reading at The Bookseller
[ The Bookseller | 2013-05-23 00:00:00 UTC ]
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Book from Random House and Faber have won the £25,000 Wolfson History Prizes. Susan... Continue reading at The Bookseller
[ The Bookseller | 2013-05-15 00:00:00 UTC ]
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The German Book Office's May Book of the Month is Rudolf Herzog’s "A Short History of Nuclear Folly: Mad Scientists, Dithering Nazis, Lost Nukes, and Catastrophic Cover-Ups." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-04 00:00:00 UTC ]
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Wikimedia Commons, which acts as Wikipedia's media repository, has pushed its Android and iOS app out of the beta phase, giving photo collecting for the digital encyclopedia a workflow that isn't chained to a browser. By registering an account online and wielding the software, users can upload... Continue reading at Engadget
[ Engadget | 2013-04-29 00:00:00 UTC ]
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The History Press has promoted sales and marketing director Tim Davies to the newly-created role... Continue reading at The Bookseller
[ The Bookseller | 2013-04-19 00:00:00 UTC ]
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Weidenfeld & Nicolson has acquired at auction a new non-fiction book offering an alternative... Continue reading at The Bookseller
[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget
[ Engadget | 2013-04-04 00:00:00 UTC ]
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Terry Deary's long-running Horrible Histories children's books series is coming to an end... Continue reading at The Bookseller
[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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Horrible Histories author, Terry Deary, says his book series has "naturally come to an end" after 20 years of writing the popular children's books. Continue reading at BBC News
[ BBC News | 2013-04-02 00:00:00 UTC ]
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The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller
[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Richard Fisher, m.d. of academic publishing for Cambridge University Press, has warned that Open... Continue reading at The Bookseller
[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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This is an excerpt from Mark O’Connell’s Epic Fail, an original ebook published by The Millions. Continue reading at Slate
[ Slate | 2013-01-23 00:00:00 UTC ]
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The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Liverpool University Press is to acquire University of Exeter Press' medieval studies,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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