The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel destinations to images of athletes wearing its products in order to appear higher in Google search. In response, Wikipedia updated The North Face’s Wikipedia page with a section linking to information on its Wikipedia deception. Rearing from plenty of backlash online, The North Face has apologized and ended the campaign. The hacking attempt is nothing new to Wikipedia. Since Wikipedia launched in 2001, multiple brands and agencies have manipulated the site’s open format, which allows anyone to edit articles, for their own marketing gain. Among brands previously called out are Burger King, SeaWorld and NBC News. Violations of trust Of course, Wikipedia has conflict-of-interest and paid-disclosure policies in place to eliminate articles that that mislead its large audience. After all, it’s accessed by more than 1.5 billion unique devices a month and is edited more than 350 times a minute. That’s according to Zack McCune, senior global brand manager at the Wikimedia Foundation, the nonprofit that operates Wikipedia and its 250,000 volunteer editors, who have greater editing powers than the general public. But clearly, such policies haven’t stopped brands like The North Face. “When brands... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Susie Harries' Nikolaus Pevsner: The Life (Chatto & Windus) and Professor Alexandra... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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The late Manning Marable won the 2012 Pulitzer Prize for history, honored for a Malcolm X book. But no Pulitzer Prize was awarded for fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-17 00:00:00 UTC ]
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Scholastic Children’s Books has announced plans to close its existing Horrible Histories... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Librarian Matthew White discusses 'The Great Big Book of Horrible Things' and his desire to set the record straight. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-02-24 00:00:00 UTC ]
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In 'Enemies: A History of the FBI,' Tim Weiner ('Legacy of Ashes') offers a scathing indictment of the FBI, before J. Edgar Hoover and since.Each week, the FBI sends reporters an email of "top ten news stories" that it hopes will hit the headlines. The press releases usually highlight crooks... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-22 00:00:00 UTC ]
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Orlando Whitfield, assistant editor at Atlantic Books, has acquired Autumn in the Heavenly... Continue reading at The Bookseller
[ The Bookseller | 2012-02-14 00:00:00 UTC ]
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ALM is resurrecting its Better Buildings brand, a tri-state area building management magazine which debuted in 1981 and shuttered in the mid 1990s, with the launch of a national, quarterly supplement of the same name, to be distributed along with its Real Estate Forum magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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Faber has acquired the "definitive" two-volume history of heavy metal band Metallica,... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Author Adrian Sykes, with his publisher David Campbell, of Everyman's Library, is to donate a... Continue reading at The Bookseller
[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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James Murdoch, News Corporation's international chief executive, responded to, but did not fully read an email that suggested phone hacking went beyond a royal reporter in 2008, according to evidence published yesterday (13 December) by a parliamentary committee. Continue reading at Media Week
[ Media Week | 2011-12-14 00:00:00 UTC ]
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The History Press is in consultation with a "small number" of staff over redundancies,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Online-only news sites received moreand more positiveonline buzz than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Little, Brown non-fiction publishing director Tim Whiting has sealed two "strong" deals... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week
[ Media Week | 2011-11-09 00:00:00 UTC ]
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The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 21/10/2011 - 08:33 The News of the World phone hacking scandal has hit the book industry, with the revelation that private material relating to individuals within the trade has been discovered by police during "Operation Weeting". Both agent... Continue reading at The Bookseller
[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 12/10/2011 - 15:35 The History Press has shrunk pre-tax losses to under £1m for 2010, down from £1.4m the previous year. Using an EBITA measure (recorded earnings before interest, tax and depreciation) the company recorded earnings of... Continue reading at The Bookseller
[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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