A Book Excerpt From 'Darling, You Can't Do Both': The Dove Litmus Test

The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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Google Play Books starts a new chapter in France

Now that the legal dust has settled and Google's publishing woes in 'ol Gaul have been swept under the rug, it's back to business as usual. Starting today, the land of Jerry Lewis lovers will have access to books on Google Play, making it the fifth European country to participate in Mountain... Continue reading at Engadget

[ Engadget | 2012-07-19 00:00:00 UTC ]
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Some good news for the book business

BookStats, an annual survey that tracks the American publishing industry, finds that, contrary to doomsday predictions, bookstores and paper-and-ink books are still in demand. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-07-19 00:00:00 UTC ]
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E-book/print bundling 'trebles sales' for Angry Robot

Angry Robot’s ebook initiative, which sees independent bookshop customers receive a... Continue reading at The Bookseller

[ The Bookseller | 2012-07-19 00:00:00 UTC ]
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E-books 30% of US adult fiction trade sales

US publishers' sales of ebooks more than doubled in 2011, meaning that the digital book is... Continue reading at The Bookseller

[ The Bookseller | 2012-07-18 00:00:00 UTC ]
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Media Decoder Blog: Survey Shows Growing Strength of E-Books

The ebook format became the most popular one for adult fiction in 2011, surpassing hardcover books and paperbacks, according to an annual survey. Net revenue from ebook sales over all more than doubled from 2010. Continue reading at The New York Times

[ The New York Times | 2012-07-18 00:00:00 UTC ]
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E-books Are Booming, and Still Sort of Small

Sales of ebooks doubled in 2011. But books are still an analog business, by a wide margin. Continue reading at AllThingsD

[ AllThingsD | 2012-07-18 00:00:00 UTC ]
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Nook for Web Lets You Sample and Read Books From Your Browser

Barnes & Noble catches up to Amazon and Google with a Web-based ebook service. Continue reading at AllThingsD

[ AllThingsD | 2012-07-17 00:00:00 UTC ]
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Neil Gaiman will pen five children's books

Neil Gaiman will write five children's books for HarperCollins, including a sequel to his 2009 children's book 'Odd and the Frost Giants.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-07-17 00:00:00 UTC ]
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Corsets off as book lovers 'mix it up'

The sexual exploits of Anastasia and Christian are taking their place alongside the old-fashioned, understated romance of Elizabeth and Darcy. Continue reading at Stuff

[ Stuff | 2012-07-15 00:00:00 UTC ]
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'James Joyce: A New Biography' by Gordon Bowker: An excerpt

So you're an admirer of James Joyce's "Ulysses"? Well, thank Trieste for that book. So you're an admirer of James Joyce's "Ulysses"? Well, thank Trieste for that book. Why? Gordon Bowker's "James Joyce: A New Biography" (Farrar, Straus & Giroux: 608 pp., $35) shows readers how living in that... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-07-15 00:00:00 UTC ]
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Neil Gaiman signs a 5-book deal for the kids

Award-winning writer Neil Gaiman has signed a new 5-book deal with HarperCollins, it was announced Wednesday. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
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Guardian Books to publish Secret Footballer

Guardian Books is to publish a title by the newspaper's columnist The Secret Footballer.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Should young adult books have age ratings?

Author G.P. Taylor says 'children's literature has gone too far' and advocates a ratings system like that for movies or video games. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-07-09 00:00:00 UTC ]
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Perfect Hobby? Reading Books

A single good-sized book will provide you with many hours of entertainment, it will make you think about some aspect of the world around you and make you reconsider that aspect a little. And even better, that single book can be acquired for practically nothing. Continue reading at ABC News

[ ABC News | 2012-07-08 00:00:00 UTC ]
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How Much Does the Times Book Review Matter?

The front page of the New York Times Book Review has always been—and continues to be—a much coveted spot for authors and publishers alike. But just how much does a Book Review cover affect a book’s sales in today’s publishing climate—does the revered paper publication still move units in the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
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VIDEO: How interactive books are made

David Begg, CEO of digital publisher Mindshapes, explains how his team turn traditional children's books into digital, interactive ones. Continue reading at BBC World

[ BBC World | 2012-07-06 00:00:00 UTC ]
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Global role for McAleer at Walker Books Group

Helen McAleer has been appointed to the newly created position of chief global development... Continue reading at The Bookseller

[ The Bookseller | 2012-07-04 00:00:00 UTC ]
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Tablet Adoption Lowers Reading of Physical Books, Newspapers, Survey Shows

More than half of tablet adopters are reading books and other media on their tablet screens instead of relying on paper. Continue reading at PC World

[ PC World | 2012-07-04 00:00:00 UTC ]
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In E-Book War, the Independent Publishers Strike Back

In the fight between Apple, Amazon, the government, and publishers to set prices for electronic books, independents were overlooked. Now, they're banding together and voicing complaints. Continue reading at The Atlantic

[ The Atlantic | 2012-07-03 00:00:00 UTC ]
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