The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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Allen Lane has dominated the shortlist for this year’s £10,000 Royal Society Winton... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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Not content at stopping with its recent European tour, Google Play Books has made the trip to Japan and brought back a handful of new features. In addition to support for reading Japanese books in a vertical, right-to left layout, Mountain view now lets users tap on names of geographical spots... Continue reading at Engadget
[ Engadget | 2012-09-25 00:00:00 UTC ]
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Square Peg has acquired a cookery book which explores the history and traditions of sweets, to be... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Books by Japanese authors and titles about Japanese topics have been removed from bookshops in... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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It’s almost here, the publishing industry’s annual literary Oktoberfest: the Frankfurt Book Fair. This year’s edition officially kicks off on October 10, with more than 150,000 professional visitors representing some 7,500 companies and 110 countries expected to gather to trade rights, network,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-24 00:00:00 UTC ]
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Monica Lewinsky, the former White House intern whose affair with then-President Bill Clinton paralysed the nation, has been shopping a memoir for several weeks, and according to the New York Post, she has apparently sold it for US$12 million (NZ$14.5 million) to an unnamed publisher. Continue reading at Stuff
[ Stuff | 2012-09-24 00:00:00 UTC ]
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Having grown revenue to just under £20 million since its launch in 2003 to the year ended March 31, 2012, largely on the strength of inexpensive children’s and adult print books, Igloo Books, based in Northamptonshire, England, is looking to digital and international markets to drive its next... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
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Books by Francesca Simon, Anthony Horowitz, Shirley Hughes and Lauren Child will be included in... Continue reading at The Bookseller
[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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The European Commission said it was prepared to drop its investigation after Apple and four publishers agreed to let retailers sell ebooks at a discount for two years. Continue reading at The New York Times
[ The New York Times | 2012-09-20 00:00:00 UTC ]
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HarperCollins Children's Books has acquired an illustrated young fiction series, Monster and... Continue reading at The Bookseller
[ The Bookseller | 2012-09-20 00:00:00 UTC ]
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IAC/InterActiveCorp Chairman Barry Diller, producer Scott Rudin and publishing executive Frances Coady are investing in a book venture that will attempt to challenge Amazon.com Inc.’s dominance in the industry. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-19 00:00:00 UTC ]
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Sales of digital books show impressive signs of growth, but some booksellers still face an uncertain future. Continue reading at BBC World
[ BBC World | 2012-09-18 00:00:00 UTC ]
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Book sales soared by more than £2m last week as a bounty of new books hit the shelves on... Continue reading at The Bookseller
[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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Orion Children's Books has acquired a new title by wildlife expert and adventurer, Steve... Continue reading at The Bookseller
[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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Specsavers has succeeded Galaxy as the headline sponsor of the National Book Awards, signing a... Continue reading at The Bookseller
[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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Thriller writer Andy McNab is to spearhead the Reading Agency’s 2013 Six Book Challenge,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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A controversial account of the US Navy SEAL raid that resulted in the death of Osama Bin Laden... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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Every minute, a title is added—5150 rue des Ormes, I Hate Hockey, L’envers de l’assiette, À fleur de peau; every hour, a new author is categorized—Patrick Senécal, François Barcelo, Laure Waridel, Martine Latulippe; every day, a new publisher signs on—Alire, Baraka Books, Écosociété, Québec... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-14 00:00:00 UTC ]
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