The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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Retailers say sport could play a major part in the Christmas market, as publishers hasten to sign... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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Oxford University Press children’s books is entering the digital picture book market as the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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HarperCollins UK has described its annual performance as "strong", despite the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-09 00:00:00 UTC ]
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Amazon.co.uk customers are buying more Kindle books than print books, both hardback and... Continue reading at The Bookseller
[ The Bookseller | 2012-08-06 00:00:00 UTC ]
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Online retailer Amazon announces it sells more ebooks than hardbacks and paperbacks combined. Continue reading at BBC World
[ BBC World | 2012-08-06 00:00:00 UTC ]
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After a round of key filings, two Authors Guild cases challenging Google’s ambitious library book-scanning program are on schedule for early fall trial dates. Final reply briefs were filed July 27 for the Authors Guild v. HathiTrust, with that case now fully briefed and all but set for a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
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The organizer of the Kidwell-eFestival has vowed that the event will take place again, despite... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Through the Harry Potter book club, J.K. Rowling will answer readers' questions via a classroom webcast. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-02 00:00:00 UTC ]
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Canongate has stopped the distribution and sale of Imagine: How Creativity Works by Jonah Lehrer... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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UK indie Short Books has teamed up with Simon & Schuster US imprint, Atria Books, to ... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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Waterstones will feature Jamilia by Kyrgyzstan author Chingiz Aytmatov, originally published... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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For serial entrepreneur John Ossenmacher, cofounder, president, and CEO of ReDigi, which bills itself as “the world’s first pre-owned digital marketplace,” the copyright infringement case filed by Capitol Records in U.S. District Court in Manhattan at the start of the year to shut it down is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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Simon & Schuster’s Atria imprint has teamed up with British independent publisher Short Books to start a new imprint called Marble Arch Press. The imprint—the name refers to the famous London landmark near Hyde Park—will premiere in fall 2012, releasing (in the U.S. and Canada) roughly 12... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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Penguin Press has signed a new book from comedian and mathematician Matt Parker after a nine-... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Retailers say the summer’s mixed weather is giving book sales a lift, with Nielsen BookScan... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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The Department of Justice defends its deal with three big publishers it accused of price-fixing. And it previews its coming court fight with Apple. Continue reading at AllThingsD
[ AllThingsD | 2012-07-23 00:00:00 UTC ]
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These cases let you make your Kindle Fire or iPad look like a vintage copy of Moby Dick or The Great Gatsby. Continue reading at PC World
[ PC World | 2012-07-20 00:00:00 UTC ]
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Nominations for books to be given out for free at next year's World Book Night will begin on... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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Waitrose is now an "increasing force in fiction‚" having extended its book range... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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Every summer, everyone and their uncle wants to tell you what to read at the beach. So as the summer hits mid-stride, at Jacket Copy, we've got another idea: the anti-beach reading list. Every summer, everyone and their uncle wants to tell you what to read at the beach. If they all had their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-20 00:00:00 UTC ]
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