The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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Engage: The Fall and Rise of Matt Hampson has won the British Sports Book Awards Sports Book of... Continue reading at The Bookseller
[ The Bookseller | 2012-06-15 00:00:00 UTC ]
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A group of Israeli authors launch a battle to stop the country's leading bookstores from slashing prices, claiming it reduces their royalties. Continue reading at BBC News
[ BBC News | 2012-06-15 00:00:00 UTC ]
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Parragon Books has acquired master publishing rights in the UK for Nickelodeon UK children's... Continue reading at The Bookseller
[ The Bookseller | 2012-06-15 00:00:00 UTC ]
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The ebook store market may be dominated by Amazon, Barnes & Noble, and Apple, but a few independent online ebookstores, patterned after bricks-and-mortar retailers, have carved out a lucrative niche. Some were emboldened as far back as 2003, when Barnes & Noble.com initially exited the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
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Amazon on Thursday released updates to the Kindle app for iOS, along with the Kindle Cloud Reader Web app. The updates add in support for children's books. Continue reading at PC World
[ PC World | 2012-06-15 00:00:00 UTC ]
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British author Jon McGregor wins the 100,000 euro (£81,000) International Impac Dublin Literary Award for his third novel Even the Dogs. Continue reading at BBC News
[ BBC News | 2012-06-14 00:00:00 UTC ]
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Thomas Pynchon, author of “Gravity’s Rainbow” and “The Crying of Lot 49,” characteristically declined to speak about his decision. Continue reading at The New York Times
[ The New York Times | 2012-06-13 00:00:00 UTC ]
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Nearly 60% of families do not own a single baby book until they receive their first packs from... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Google has struck a deal to digitise French books, ending a six-year legal battle. Continue reading at BBC World
[ BBC World | 2012-06-11 00:00:00 UTC ]
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Though results aren't what they used to be, sales still spiked for the first pick. Continue reading at Crains New York
[ Crains New York | 2012-06-10 00:00:00 UTC ]
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Hay Festival founder Peter Florence has warned that it is “almost impossible” to make... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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Printed book sales rebounded after a poor week, with Nielsen BookScan reporting spending surged... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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Hay Festival founder Peter Florence has blamed “crap books” from UK publishers as... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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US pop star Katy Perry will become the latest celebrity to be depicted in the biography comic book Fame series, publisher Bluewater Productions says. Continue reading at Stuff
[ Stuff | 2012-06-07 00:00:00 UTC ]
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The May sunshine led to a 3.4% total sales increase last month, according to the British Retail... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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The bookseller also said that Justice officials did not take the company's objections seriously before the settlement, that they were only "checking the box." Continue reading at The New York Times
[ The New York Times | 2012-06-07 00:00:00 UTC ]
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Amazon Publishing and long-running book-maker Avalon now has more in common than rhyme schemes. The pair have struck up a deal to publish over 3,00 titles from the publisher's back-catalogue, broaching its romance, mystery and western genres. It'll be the first time that these books will be... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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Sony has decided to join the web-based shopping party, launching an online reader store for its e-inked devices and companion apps. Any e-Books purchased will arrive ready-to-read on the Reader app or other suitably wireless device, with titles also working on any Adobe DRM-supported apps and... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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J.K. Rowling's 'Book of Spells' will allow players to wave wands and cast spells using Wonderbook technology. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-06 00:00:00 UTC ]
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The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York
[ Crains New York | 2012-06-06 00:00:00 UTC ]
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