The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 16/03/2011 - 09:04 Hodder thriller imprint Mulholland Books has acquired a fiction debut by "Saw" writers Patrick Melton and Marcus Dunstan, and author, screenwriter and illustrator Stephen Romano. Editor Ruth Tross bought British... Continue reading at The Bookseller
[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 16/03/2011 - 09:03 The new-look Paris Book Fair will open on Friday [18th March] for four days as five of the leading French publishers ponder the raids by the European Commission competition officials a fortnight ago. Hachette Livre, Bayard... Continue reading at The Bookseller
[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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While librarians are pushing for access to more ebooks to satisfy demand, publishers are reconsidering how much that access should be worth. Continue reading at The New York Times
[ The New York Times | 2011-03-15 00:00:00 UTC ]
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In most parts of Asia, wizardry and fantastical plots have lost much of their magic after dominating the bestseller list for so long. The subsequent vampire and werewolf fever is, by comparison, not as rabidly welcomed in certain territories. As for that wimpy kid, well, his popularity suffers... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-14 00:00:00 UTC ]
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Written By: Lisa Campbell and Philip Stone Publication Date: Fri, 11/03/2011 - 16:27 Sales of the selected 25 World Book Night titles soared by over 100% at W H Smith, amid a wider trade sales boost, following television coverage, events and book giveaways to mark its inaugural year. On 5th... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Publication Date: Wed, 09/03/2011 - 14:40 Faber and Guardian Books have acquired a title by columnist and author Grace Dent about social networking phenomenon Twitter. Guardian Books publisher Lisa Darnell and Faber publishing director for non-fiction Julian Loose jointly acquired world rights... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 08/03/2011 - 16:00 Online bookseller Book Club Associates (BCA) has been sold to a retail home entertainment supplier. The Webb Group, which supplies retail home entertainment products including games, DVDs, music and gifts, announced the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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College stores may have taken the word "book" out of their name, but they still have a lot in common with their independent bookstore brethren. At this year's 88th annual meeting of the National Association of College Stores and Campus Market Expo many concerns shared with ABA stores, such as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Back in 1984, I wrote a book that sold to a lot of libraries. It stayed on the shelves for over a decade. If it had been an ebook published today by HarperCollins, there's a good chance it would have been off those shelves within a year. Or sooner. Continue reading at PC World
[ PC World | 2011-03-05 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 03/03/2011 - 07:34 Almost half of teenagers have read a book on a computer, according to a new survey to mark World Book Day. As hundreds of events get under way across the country today, 40.8% of teenagers said they had read a book on a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-03 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 03/03/2011 - 05:36 The administrators of British Bookshops and Stationers will begin an online auction of non-book stock, including forklift trucks and office equipment, on Tuesday (8th March). Interested parties will be invited to view the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-03 00:00:00 UTC ]
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The European Unions competition regulators carried out unannounced inspections into various eBook companies on Tuesday. Continue reading at PC World
[ PC World | 2011-03-02 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 18:05 Random House US is introducing 17,000 books to the iBookstore, several days after it announced it had moved to agency pricing. At this afternoon's Apple iPad event in San Francisco, Apple c.e.o. Steve Jobs said users have... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 03/03/2011 - 08:45 Half of all book buyers expect to pay less for ebooks, according to new research by Mintel, but those book readers who already own ebook devices have marginally more realistic expectations over price, suggesting that the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 01/03/2011 - 15:06 Dulwich Books has invested nearly £10,000 on a revamp to increase book space and create a new area for events. The owner Sheila OReilly said the redesign made her books more accessible for customers to buy and browse and she... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Beginning Tuesday, Random House will join other major book publishers in selling its ebooks using the so-called agency model, setting its own prices for ebooks while the retailer takes a commission. Continue reading at The New York Times
[ The New York Times | 2011-03-01 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 01/03/2011 - 16:09 Kate Atkinson has knocked Jamie Oliver off the top of the charts, thanks largely to a spot in W H Smith's "£2.99 if you buy the Times" link-save promotion, with Started Early, Took My Dog (Black Swan) the new Official UK Top 50... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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In an unexpected about-face, publisher Random House announced on Monday that it would adopt the agency model for ebook sales in the U.S., beginning March 1... Continue reading at PC World
[ PC World | 2011-03-01 00:00:00 UTC ]
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Beginning in March, ebooks from HarperCollins may be lent by public libraries only 26 times before the license expires. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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