The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
News tagged with:
#personal interest
#tipping point
Simon & Schuster's Engage: The Fall and Rise of Matt Hampson by Paul Kimmage has been... Continue reading at The Bookseller
[ The Bookseller | 2012-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#matt hampson
#simon schuster
Welsh rugby captain Sam Warburton has signed a two-book deal with Simon & Schuster. The... Continue reading at The Bookseller
[ The Bookseller | 2012-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#simon schuster
Latitude Festival is launching a monthly book club in London, with the first to be held today... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#latitude festival
Hilary Mantel returns to the vicious world of Henry VIII and Thomas Cromwell's maneuverings.Bring Up the Bodies Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#thomas cromwell
#henry viii
#book review
TV shows and Hollywood blockbusters aren't America's only cultural exports. The book industry is also expanding overseas, according to a report released Friday by the Association of American Publishers that looks at book exports for the first time. Exports by U.S. publishers, which are dominated... Continue reading at Crains New York
[ Crains New York | 2012-05-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business books
#pop culture
#authors found
#smart phones
#greater number
At the new Pop-Hop Books & Print in Highland Park, a pair of print aficionados believes that others, like themselves, cling to the page in the age of ebooks.Like a bad love affair, they kept it a secret from their families as long as they could. Because in 2012, who can admit the thing they... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-19 00:00:00 UTC ]
More news stories like this |
Andrew Miller's Costa-winning Pure (Sceptre) and five Puffin titles have been shortlisted for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#andrew miller
Collins & Brown has acquired a series of titles in a partnership with craft magazine Mollie... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#collins brown
Simon & Schuster becomes the latest publisher to settle an antitrust claim by a team of states, while Macmillan, Penguin, and Apple fight on. Continue reading at PC World
[ PC World | 2012-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#latest publisher
#simon schuster
A lawyer and a caretaker with similar backgrounds follow different paths in contemporary Jerusalem with the same motivation: to leave their small-town Arab lives behind and be accepted for the new personas they have created.Early in the novel, "Second Person Singular," a main character known... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#main character
#book review
Accent Press is publishing a celebrity baking title, with a foreword by "Great British Bake... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#accent press
BBC Books is adding to the roster of "Great British Bake Off" titles, with a new July... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bbc books
Curators of rare books are finding that blogging gives their discoveries greater exposure, an example of how virtual work can support even the most tactile of pursuits. Continue reading at The Atlantic
[ The Atlantic | 2012-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#rare books
A US district judge has denied a motion to dismiss the civil suits filed against five publishers... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#district judge
A federal judge on Tuesday denied Apple and several major book publishers’ motions to dismiss a class-action lawsuit that accuses the companies of conspiring to control the price of ebooks. In denying the request, Judge Denise Cote of the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#e-book pricing
#class-action lawsuit
#federal judge
Ana Sampson, co-author of The Book Club Bible, tells The World At One's Martha Kearney about the do's and dont's of literary circles. Continue reading at BBC News
[ BBC News | 2012-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#literary circles
The chance discovery of diaries depicting the horrors of war through the eyes of a boy soldier inspired the book that has won this year's highest honour for children's literature. Continue reading at Stuff
[ Stuff | 2012-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#highest honour
War Horse author Michael Morpurgo and journalist John Pilger are among the guests at this year's London Literature Festival. Continue reading at BBC News
[ BBC News | 2012-05-16 00:00:00 UTC ]
More news stories like this |
A dozen books a year? Some writers are accelerating the pace in this brave new world of ebooks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dozen books
The complaint says that Jobs was enlisted to sell high-ranking officials in the publisher’s parent company on the wisdom of the proposed pricing scheme. Continue reading at PC World
[ PC World | 2012-05-15 00:00:00 UTC ]
More news stories like this |